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Author: Dirk Nicol
Publisher: IBM Press
ISBN: 0133094944
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers. Coverage includes • Understanding the profound implications and challenges of consumerized IT in the mobile space • Uncovering powerful new opportunities to drive value from mobile technology • Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence • Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing • Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras • Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware • Handling the “app store” distribution model and managing updates • Using mobile middleware to support multiple platforms and back-end connectivity with less complexity • Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them • Addressing international considerations and emerging markets • Mastering methodologies for successfully and rapidly executing mobile projects • Converging mobile, cloud, social, and big data into a single high-value IT delivery platform
Author: Dirk Nicol
Publisher: IBM Press
ISBN: 0133094944
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers. Coverage includes • Understanding the profound implications and challenges of consumerized IT in the mobile space • Uncovering powerful new opportunities to drive value from mobile technology • Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence • Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing • Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras • Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware • Handling the “app store” distribution model and managing updates • Using mobile middleware to support multiple platforms and back-end connectivity with less complexity • Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them • Addressing international considerations and emerging markets • Mastering methodologies for successfully and rapidly executing mobile projects • Converging mobile, cloud, social, and big data into a single high-value IT delivery platform
Author:
Publisher: Ingram
ISBN: 9781937557089
Category : Application software
Languages : en
Pages : 167
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Book Description
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
Author: Lee, In
Publisher: IGI Global
ISBN: 1466619406
Category : Technology & Engineering
Languages : en
Pages : 449
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Book Description
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522526005
Category : Business & Economics
Languages : en
Pages : 1584
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Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Luke Wroblewski
Publisher: Book Apart
ISBN: 9781952616488
Category : Computers
Languages : en
Pages : 0
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Book Description
Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!
Author: Randi Priluck
Publisher:
ISBN: 9780190215088
Category : Internet marketing
Languages : en
Pages :
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Book Description
Author: Karen Mishra
Publisher: Business Expert Press
ISBN: 160649841X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Author: Chad Mureta
Publisher: John Wiley & Sons
ISBN: 111810787X
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
Author: Dawson, Maurice
Publisher: IGI Global
ISBN: 1799886956
Category : Computers
Languages : en
Pages : 282
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Book Description
Developing nations have seen many technological advances in the last decade. Although beneficial and progressive, they can lead to unsafe mobile devices, system networks, and internet of things (IoT) devices, causing security vulnerabilities that can have ripple effects throughout society. While researchers attempt to find solutions, improper implementation and negative uses of technology continue to create new security threats to users. Cybersecurity Capabilities in Developing Nations and Its Impact on Global Security brings together research-based chapters and case studies on systems security techniques and current methods to identify and overcome technological vulnerabilities, emphasizing security issues in developing nations. Focusing on topics such as data privacy and security issues, this book is an essential reference source for researchers, university academics, computing professionals, and upper-level students in developing countries interested in the techniques, laws, and training initiatives currently being implemented and adapted for secure computing.
Author: Catherine Price
Publisher: Ten Speed Press
ISBN: 0399581138
Category : Self-Help
Languages : en
Pages : 194
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Book Description
This evidence-based, user-friendly guide presents a 30-day digital detox plan that will help you set boundaries with your phone and live a more joyful and fulfilling life. “I wrote The Anxious Generation to help adults improve the lives of children. Many readers have asked me for a version of the book aimed at helping adults and teens help themselves. Catherine Price has written the best such book.”—Jonathan Haidt Do you feel addicted to your phone? Do you frequently pick it up “just to check,” only to look up forty-five minutes later wondering where the time has gone? Does social media make you anxious? Have you tried to spend less time mindlessly scrolling—and failed? If so, this book is your solution. Award-winning health and science journalist and TED speaker Catherine Price presents a practical, evidence-based 30-day digital detox plan that will help you break up—and then make up—with your phone. The goal: better mental health, improved screen-life balance, and a long-term relationship with technology that feels good. This engaging, user-friendly guide explains how our smartphones and apps are designed to be addictive and how the time we spend on them is increasing our anxiety and damaging our abilities to focus, think deeply, form new memories, generate ideas, and be present in our most important relationships. Next, it walks you through an effective and easy-to-follow 30-day plan that has already helped thousands of people worldwide break their phone addictions and feel more fully alive. Whether you need help for yourself or for your family, friends, students, colleagues, clients, or community, How to Break Up with Your Phone is the ultimate guide to digital detoxing. It’s guaranteed to help you put down your phone—and come back to life.
