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Author: Ikarus HR & Software Inc.
Publisher: Ikarus HR & Software Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 28
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Book Description
This is a short story and a reference book that can be used as a checklist for promoting Mobile Apps. Mobile App Promotion(MAP) Framework is a guideline which defines the product promotion steps - Ideation, Design, Marketing and Growth - with trending tools and resources that will take more than 80 hours for you to collect and discover. Digital marketing of mobile apps requires vertical and deep expertise. Marketing a mobile app involves defining a target audience, learning how to reach them and interacting with your users through their entire lifecycle, from when they meet your app, to when they become a loyal user. Although mobile marketing starts with the introduction of your application, more strategies are required for App Store Optimization (ASO) and the sale of services and products within the application. And growth hacking methods need to be considered for engagement and retention. You may prefer hiring an agency for promoting your app, but how you measure the quality of work? Instead, we suggest you to try it yourself first, then ask for professional assistance. Ideation, Design, Marketing and Growth phases are the most critical pillars of Mobile App Lifecycle. With MAP Framework, you will get a top-down approach and be able to create your strategy for your mobile apps. We will focus on 30+ subtopic with proven tools and techniques within MAP Framework. This e-book will also let you to look at the Mobile App Lifecycle from a Higher Perspective. Why Seeing From a Higher Perspective is Essential? When you look at the big picture it can cause a shift in perspective, change your judgment, focus and activity. Getting a big picture perspective tends to reinforce the things that are important and refocus your attention on what you determine to be true priorities. “No problem can be solved from the same level of consciousness that created it.” – Albert Einstein *Development is not a concern of MAP Framework. Instead we are focusing on Ideation, Design, Marketing and Growth Phases.
Author: Ikarus HR & Software Inc.
Publisher: Ikarus HR & Software Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 28
Get Book Here
Book Description
This is a short story and a reference book that can be used as a checklist for promoting Mobile Apps. Mobile App Promotion(MAP) Framework is a guideline which defines the product promotion steps - Ideation, Design, Marketing and Growth - with trending tools and resources that will take more than 80 hours for you to collect and discover. Digital marketing of mobile apps requires vertical and deep expertise. Marketing a mobile app involves defining a target audience, learning how to reach them and interacting with your users through their entire lifecycle, from when they meet your app, to when they become a loyal user. Although mobile marketing starts with the introduction of your application, more strategies are required for App Store Optimization (ASO) and the sale of services and products within the application. And growth hacking methods need to be considered for engagement and retention. You may prefer hiring an agency for promoting your app, but how you measure the quality of work? Instead, we suggest you to try it yourself first, then ask for professional assistance. Ideation, Design, Marketing and Growth phases are the most critical pillars of Mobile App Lifecycle. With MAP Framework, you will get a top-down approach and be able to create your strategy for your mobile apps. We will focus on 30+ subtopic with proven tools and techniques within MAP Framework. This e-book will also let you to look at the Mobile App Lifecycle from a Higher Perspective. Why Seeing From a Higher Perspective is Essential? When you look at the big picture it can cause a shift in perspective, change your judgment, focus and activity. Getting a big picture perspective tends to reinforce the things that are important and refocus your attention on what you determine to be true priorities. “No problem can be solved from the same level of consciousness that created it.” – Albert Einstein *Development is not a concern of MAP Framework. Instead we are focusing on Ideation, Design, Marketing and Growth Phases.
Author: Justin Mares
Publisher: S Curve Publishing
ISBN: 0976339609
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Author: Jin Kim
Publisher: ITMagnet
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
- Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.
Author: Mark W. Schaefer
Publisher: Mark W.\Schaefer
ISBN: 9780692372333
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--
Author: Kevin Maney
Publisher: Currency
ISBN: 0385525958
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.
Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 0749469390
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Author: Karen Mishra
Publisher: Business Expert Press
ISBN: 160649841X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610918
Category : Business & Economics
Languages : en
Pages : 677
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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author: Tony Hillerson
Publisher: Pragmatic Bookshelf
ISBN: 168050472X
Category : Computers
Languages : en
Pages : 470
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Book Description
Answer the question "Can we build this for ALL the devices?" with a resounding YES. Learn how to build apps using seven different platforms: Mobile Web, iOS, Android, Windows, RubyMotion, React Native, and Xamarin. Find out which cross-platform solution makes the most sense for your needs, whether you're new to mobile or an experienced developer expanding your options. Start covering all of the mobile world today. Understanding the idioms, patterns, and quirks of the modern mobile platforms gives you the power to choose how you develop. Over seven weeks you'll build seven different mobile apps using seven different tools. You'll start out with Mobile Web; develop native apps on iOS, Android, and Windows; and finish by building apps for multiple operating systems using the native cross-platform solutions RubyMotion, React Native, and Xamarin. For each platform, you'll build simple, but non-trivial, apps that consume JSON data, run on multiple screen sizes, or store local data. You'll see how to test, how to build views, and how to structure code. You'll find out how much code it's possible to share, how much of the underlying platform you still need to know, and ultimately, you'll get a firm understanding of how to build apps on whichever devices your users prefer. This book gives you enough first-hand experience to weigh the trade-offs when building mobile apps. You'll compare writing apps on one platform versus another and understand the benefits and hidden costs of cross-platform tools. You'll get pragmatic, hands-on experience writing apps in a multi-platform world. What You Need: You'll need a computer and some experience programming. When we cover iOS, you'll need a Mac, and when we cover Windows Phone you'll need a computer with Windows on it. It's helpful if you have access to an iPhone, Android phone, and Windows Phone to run the examples on the devices where mobile apps are ultimately deployed, but the simulators or emulator versions of those phones work great.
