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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: August Ragone
Publisher: Chronicle Books
ISBN: 9780811860789
Category : Art
Languages : en
Pages : 216
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Book Description
Behind-the-scenes hero to anyone who's thrilled by giant monsters duking it out over Tokyo, Eiji Tsuburaya was the visual effects mastermind behind Godzilla, Ultraman, and numerous Japanese science fiction movies and TV showsbeloved around the world. The first book on this legendary film figure in English, this highly visual biography details his fascinating life and career, featuring hundreds of film stills, posters, concept art, and delightful on-set photos of Tsuburaya prompting monsters to crush landmark buildings. A must-have for fans, this towering tribute also features profiles of Tsuburaya's film collaborators, details on his key films and shows (most available on DVD), and features on the enduring popularity of the characters he helped create.
Author: Rigby
Publisher:
ISBN: 9781418914219
Category :
Languages : en
Pages : 0
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Book Description
Author: Rebecca Copeland
Publisher:
ISBN: 9781734495058
Category :
Languages : en
Pages : 364
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Book Description
"I jostled her shoulder and noticed when I did that her skin was cold to the touch....her entire torso was covered in tattoos from her collar bone to the midline of her thighs. All were of kimono motifs-fans, incense burners, peonies, and scrolls." This ghastly scene was the last thing Ruth Bennett expected to encounter when she agreed to translate a novel by a long-forgotten Japanese writer. Returning to her childhood home in Kyoto had promised safety, solitude, and diversion from the wounds she encountered in the U.S. But Ruth soon finds the storyline in the novel leaking into her everyday life. Fictional characters turn out to be real, and the past catches up with the present in an increasingly threatening way. As Ruth struggles to unravel the cryptic message hidden in the kimono tattoo, she is forced to confront a vicious killer along with her own painful family secrets.
Author: Carla Power
Publisher: One World
ISBN: 0525510575
Category : Political Science
Languages : en
Pages : 353
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Book Description
PULITZER PRIZE FINALIST • A “provocative and deeply reported look into the emerging field of deradicalization” (Esquire), told through the stories of former militants and the people working to bring them back into society What are the roots of radicalism? Journalist Carla Power came to this question well before the January 6, 2021, attack in Washington, D.C., turned our country’s attention to the problem of domestic radicalization. Her entry point was a different wave of radical panic—the way populists and pundits encouraged us to see the young people who joined ISIS or other terrorist organizations as simple monsters. Power wanted to chip away at the stereotypes by focusing not on what these young people had done but why: What drew them into militancy? What visions of the world—of home, of land, of security for themselves and the people they loved—shifted their thinking toward radical beliefs? And what visions of the world might bring them back to society? Power begins her journey by talking to the mothers of young men who’d joined ISIS in the UK and Canada; from there, she travels around the world in search of societies that are finding new and innovative ways to rehabilitate former extremists. We meet an American judge who has staked his career on finding new ways to handle terrorist suspects, a Pakistani woman running a game-changing school for former child soldiers, a radicalized Somali American who learns through literature to see beyond his Manichean beliefs, and a former neo-Nazi who now helps disarm white supremacists. Along the way Power gleans lessons that get her closer to answering the true question at the heart of her pursuit: Can we find a way to live together? An eye-opening, page-turning investigation, Home, Land, Security speaks to the rise of division and radicalization in all forms, both at home and abroad. In this richly reported and deeply human account, Carla Power offers new ways to overcome the rising tides of extremism, one human at a time.
Author: Robert Atwan
Publisher: Mariner Books
ISBN: 0358381754
Category : Literary Collections
Languages : en
Pages : 257
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Book Description
A collection of the year's best essays, selected by award-winning journalist and New Yorker staff writer Kathryn Schulz "The world is abundant even in bad times,"guest editor Kathryn Schulz writes in her introduction, "it is lush with interestingness, and always, somewhere, offering up consolation or beauty or humor or happiness, or at least the hope of future happiness."The essays Schulz selected are a powerful time capsule of 2020, showcasing that even if our lives as we knew them stopped, the beauty to be found in them flourished. From an intimate account of nursing a loved one in the early days of the pandemic, to a masterful portrait of grieving the loss of a husband as the country grieved the loss of George Floyd, this collection brilliantly shapes the grief, hardship, and hope of a singular year. The Best American Essays 2021 includes ELIZABETH ALEXANDER - HILTON ALS - GABRIELLE HAMILTON - RUCHIR JOSHI - PATRICIA LOCKWOOD- CLAIRE MESSUD - WESLEY MORRIS - BETH NGUYEN - JESMYN WARD and others
Author: David Barrie
Publisher: The Experiment
ISBN: 1615196692
Category : Science
Languages : en
Pages : 320
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Book Description
“Just astonishing . . . Our natural navigational capacities are no match for those of the supernavigators in this eye-opening book.”—Frans de Waal, The New York Times Book Review Publisher's note: Supernavigators was published in the UK under the title Incredible Journeys. Animals plainly know where they’re going, but how they know has remained a stubborn mystery—until now. Supernavigators is a globe-trotting voyage of discovery alongside astounding animals of every stripe: dung beetles that steer by the Milky Way, box jellyfish that can see above the water (with a few of their twenty-four eyes), sea turtles that sense Earth’s magnetic field, and many more. David Barrie consults animal behaviorists and Nobel Prize–winning scientists to catch us up on the cutting edge of animal intelligence—revealing these wonders in a whole new light.
Author: Sampson Ejike Odum
Publisher: iUniverse
ISBN: 1663205043
Category : Fiction
Languages : en
Pages : 123
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Book Description
‘KUMBA AFRICA’, is a compilation of African Short Stories written as fiction by Sampson Ejike Odum, nostalgically taking our memory back several thousands of years ago in Africa, reminding us about our past heritage. It digs deep into the traditional life style of the Africans of old, their beliefs, their leadership, their courage, their culture, their wars, their defeat and their victories long before the emergence of the white man on the soil of Africa. As a talented writer of rich resource and superior creativity, armed with in-depth knowledge of different cultures and traditions in Africa, the Author throws light on the rich cultural heritage of the people of Africa when civilization was yet unknown to the people. The book reminds the readers that the Africans of old kept their pride and still enjoyed their own lives. They celebrated victories when wars were won, enjoyed their New yam festivals and villages engaged themselves in seasonal wrestling contest etc; Early morning during harmattan season, they gathered firewood and made fire inside their small huts to hit up their bodies from the chilling cold of the harmattan. That was the Africa of old we will always remember. In Africa today, the story have changed. The people now enjoy civilized cultures made possible by the influence of the white man through his scientific and technological process. Yet there are some uncivilized places in Africa whose people haven’t tested or felt the impact of civilization. These people still maintain their ancient traditions and culture. In everything, we believe that days when people paraded barefooted in Africa to the swarmp to tap palm wine and fetch firewood from there farms are almost fading away. The huts are now gradually been replaced with houses built of blocks and beautiful roofs. Thanks to modern civilization. Donkeys and camels are no longer used for carrying heavy loads for merchants. They are now been replaced by heavy trucks and lorries. African traditional methods of healing are now been substituted by hospitals. In all these, I will always love and remember Africa, the home of my birth and must respect her cultures and traditions as an AFRICAN AUTHOR.
Author: Kim Sterelny
Publisher: University of Chicago Press
ISBN: 9780226773049
Category : Science
Languages : en
Pages : 462
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Book Description
In this introduction to philosophy of biology, Kim Sterelny and Paul E. Griffiths present both the science and the philosophical context necessary for a critical understanding of the debates shaping biology at the end of the 20th century.
