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Author: Joe Fontenot
Publisher:
ISBN: 9780998100739
Category : Entrepreneurship
Languages : en
Pages : 260
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Book Description
"Minimalist Marketing is loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing." - Jack Allen, PhD, author of The Mindset for Success "As soon as I started reading Minimalist Marketing, I had a hard time putting it down." - Ashley Brooks, PhD, owner of Restoration Counseling "This book should be the go-to guide for anyone wanting to get ahead of the curve when it comes to engaging your customer." - Josh Taylor, Assistant Vice President of Marketing, University of Mobile "If you are struggling to get your message in front of your audience, Minimalist Marketing is the answer." - Francis Jones, owner of KHJ Consulting In Minimalist Marketing, you will learn: The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets Why the best marketing can (and often should) be a small line item in your budget How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works.
Author: Joe Fontenot
Publisher:
ISBN: 9780998100739
Category : Entrepreneurship
Languages : en
Pages : 260
Get Book Here
Book Description
"Minimalist Marketing is loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing." - Jack Allen, PhD, author of The Mindset for Success "As soon as I started reading Minimalist Marketing, I had a hard time putting it down." - Ashley Brooks, PhD, owner of Restoration Counseling "This book should be the go-to guide for anyone wanting to get ahead of the curve when it comes to engaging your customer." - Josh Taylor, Assistant Vice President of Marketing, University of Mobile "If you are struggling to get your message in front of your audience, Minimalist Marketing is the answer." - Francis Jones, owner of KHJ Consulting In Minimalist Marketing, you will learn: The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets Why the best marketing can (and often should) be a small line item in your budget How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works.
Author: Sahil Lavingia
Publisher: Penguin
ISBN: 0593192400
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: • start then learn • build a community, then solve a problem for them • charge for something even before you’ve built anything • avoid running out of money and, more importantly, energy • run a tight ship amid the rise of the gig economy and remote work • own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.
Author: Sahil Vaidya
Publisher: Penguin Random House India Private Limited
ISBN: 9367902697
Category : Self-Help
Languages : en
Pages : 175
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Book Description
In a world full of clutter, thought-provoking design can become a key point of differentiation. In Think Like The Minimalist, Chirag Gander and Sahil Vaidya introduce their unique philosophy of Minimalist thinking that has taken the world of creativity by storm. With a simple four-step process and well-defined techniques from the Minimalist toolkit, this book provides actionable insights that marketers, brand managers, and design leaders can leverage to produce inventive ideas. This is an essential read for students, practitioners, and leaders who are eager to succeed in the world of creativity.
Author: Meg Nordmann
Publisher:
ISBN: 9781734912111
Category :
Languages : en
Pages :
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Book Description
Author: Adrian Liley
Publisher: Lulu.com
ISBN: 0244243506
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.
Author: Rebecca C. Hains
Publisher: Springer Nature
ISBN: 3030628817
Category : Social Science
Languages : en
Pages : 312
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Book Description
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Author: John Millar Carroll
Publisher: MIT Press
ISBN: 9780262032490
Category : Computers
Languages : en
Pages : 442
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Book Description
Minimalism is an action- and task-oriented approach to instruction and documentation that emphasizes the importance of realistic activities and experiences for effective learning and information seeking. Since 1990, when the approach was defined in John Carroll's The Nurnberg Funnel, much work has been done to apply, refine, and broaden the minimalist approach to technical communication. This volume presents fourteen major contributions to the current theory and practice of minimalism.Contributors evaluate the development of minimalism up to now, analyze the acceptance of minimalism by the mainstream technical communications community, report on specific innovations and investigations, and discuss future challenges and directions. The book also includes an appendix containing a bibliography of published research and development work on minimalism since 1990. Contributors Tricia Anson, R. John Brockmann, John M. Carroll, Steve Draper, David K. Farkas, JoAnn T. Hackos, Robert R. Johnson, Greg Kearsley, Barbara Mirel, Janice (Ginny) Redish, Stephanie Rosenbaum, Karl L. Smart, Hans van der Meij. Published in association with the Society for Technical Communication.
Author: Gary Armstrong
Publisher: Pearson Australia
ISBN: 1486002536
Category : Business & Economics
Languages : en
Pages : 601
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Book Description
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
Author: Eliyah Oren
Publisher: Academia Pundarika
ISBN:
Category : Self-Help
Languages : en
Pages : 392
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Book Description
Unveiling the Arcane Secrets of the Mind: A Revolutionary Marketing Odyssey Are you ready to embark on a journey that will forever alter your perception of reality? Prepare to have your consciousness expanded and your synapses set ablaze with the groundbreaking opus, "Deep Marketing: The Advertising Revolution of Neuroscience, Fasciology, and NLP." In this mesmerizing tome, the veil between science and sorcery is lifted, revealing the pulsating, electric landscape of the human psyche. What arcane knowledge lies dormant in the folds of your cerebral cortex? What hidden levers of influence have remained concealed from marketers for millennia? The answers, dear reader, are both terrifying and sublime. With each turn of the page, you'll find yourself descending deeper into a world where thoughts become tangible, where desires can be sculpted like clay, and where the very essence of human connection is distilled into its purest form. Can you feel the tendrils of curiosity already wrapping themselves around your mind? Prepare to witness: The earth-shattering fusion of cutting-edge neuroscience and ancient wisdom Mind-bending techniques that blur the lines between persuasion and inception The secret language of the subconscious, finally decoded and laid bare But beware! This is not a book for the faint of heart or weak of will. As you delve into its pages, you may find yourself questioning everything you thought you knew about human nature. Are we truly the masters of our own desires? Or are we merely vessels, waiting to be filled with the intoxicating elixir of expertly crafted messaging? The power contained within these pages is both a gift and a burden. Will you use it to revolutionize industries and transform lives? Or will you be consumed by the awesome potential of your newfound knowledge? Only one thing is certain: once you've tasted the forbidden fruit of "Deep Marketing," there's no going back. The world will never look the same again. Are you brave enough to take the plunge? Are you worthy of the secrets that await? There's only one way to find out... Embrace the revolution. Unleash the power. Discover "Deep Marketing" – and awaken the slumbering giant of human potential.
Author: Vincent Jeseo
Publisher: Springer Nature
ISBN: 3031532864
Category : Electronic books
Languages : en
Pages : 152
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Book Description
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
