Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Switch
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
The Leadership Mind Switch: Rethinking How We Lead in the New World of Work
Author: D. A. Benton
Publisher: McGraw Hill Professional
ISBN: 1259836053
Category : Business & Economics
Languages : en
Pages : 289
Book Description
Lead your company to success in the New Industrial Revolution! The world of business has completely transformed in recent years—and the pace of change will only increase in coming years. But one thing remains the same: Quality leadership is the hinge on which the fate of every organization swings. The Leadership Mind Switch provides the critical lessons you need to lead your company in a fully globalized business world where radical technologies reign supreme. Debra Benton and Kylie Wright-Ford have helped some of today’s most top executives successfully position themselves and their companies for the future. Now, in this groundbreaking leadership guide, they share their insight with you. Learn how to effectively lead a workforce that: Is rich in demographic texture—representing as many as four different generations Has varying—and sometimes conflicting—expectations of the company Operates with different ideas about what success looks like Uses, approaches, and even understands technology in different ways The answers to these questions and many others are all here. You’ll learn how to be the kind of leader who is both firm in his or her decisions but maintains an air of approachability. You’ll learn how to drive high productivity while keeping your workers happy and satisfied in their jobs. And you’ll learn how to embrace new technologies without sacrificing the human touch—which is the hallmark of great leadership. It will take unprecedented levels of agility, confidence, and fearlessness to lead into the future. Make the leadership mind switch to seize the competitive edge now in order to drive profits and growth tomorrow.
Publisher: McGraw Hill Professional
ISBN: 1259836053
Category : Business & Economics
Languages : en
Pages : 289
Book Description
Lead your company to success in the New Industrial Revolution! The world of business has completely transformed in recent years—and the pace of change will only increase in coming years. But one thing remains the same: Quality leadership is the hinge on which the fate of every organization swings. The Leadership Mind Switch provides the critical lessons you need to lead your company in a fully globalized business world where radical technologies reign supreme. Debra Benton and Kylie Wright-Ford have helped some of today’s most top executives successfully position themselves and their companies for the future. Now, in this groundbreaking leadership guide, they share their insight with you. Learn how to effectively lead a workforce that: Is rich in demographic texture—representing as many as four different generations Has varying—and sometimes conflicting—expectations of the company Operates with different ideas about what success looks like Uses, approaches, and even understands technology in different ways The answers to these questions and many others are all here. You’ll learn how to be the kind of leader who is both firm in his or her decisions but maintains an air of approachability. You’ll learn how to drive high productivity while keeping your workers happy and satisfied in their jobs. And you’ll learn how to embrace new technologies without sacrificing the human touch—which is the hallmark of great leadership. It will take unprecedented levels of agility, confidence, and fearlessness to lead into the future. Make the leadership mind switch to seize the competitive edge now in order to drive profits and growth tomorrow.
Changing Minds
Author: Howard Gardner
Publisher: Harvard Business Review Press
ISBN: 1633690652
Category : Business & Economics
Languages : en
Pages : 261
Book Description
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process. Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Publisher: Harvard Business Review Press
ISBN: 1633690652
Category : Business & Economics
Languages : en
Pages : 261
Book Description
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process. Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Livewired
Author: David Eagleman
Publisher: Vintage
ISBN: 0307907503
Category : Science
Languages : en
Pages : 343
Book Description
"Eagleman renders the secrets of the brain’s adaptability into a truly compelling page-turner.” —Khaled Hosseini, author of The Kite Runner “Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn.” —The Wall Street Journal What does drug withdrawal have in common with a broken heart? Why is the enemy of memory not time but other memories? How can a blind person learn to see with her tongue, or a deaf person learn to hear with his skin? Why did many people in the 1980s mistakenly perceive book pages to be slightly red in color? Why is the world’s best archer armless? Might we someday control a robot with our thoughts, just as we do our fingers and toes? Why do we dream at night, and what does that have to do with the rotation of the Earth? The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric. In Livewired, you will surf the leading edge of neuroscience atop the anecdotes and metaphors that have made David Eagleman one of the best scientific translators of our generation. Covering decades of research to the present day, Livewired also presents new discoveries from Eagleman’s own laboratory, from synesthesia to dreaming to wearable neurotech devices that revolutionize how we think about the senses.
Publisher: Vintage
ISBN: 0307907503
Category : Science
Languages : en
Pages : 343
Book Description
"Eagleman renders the secrets of the brain’s adaptability into a truly compelling page-turner.” —Khaled Hosseini, author of The Kite Runner “Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn.” —The Wall Street Journal What does drug withdrawal have in common with a broken heart? Why is the enemy of memory not time but other memories? How can a blind person learn to see with her tongue, or a deaf person learn to hear with his skin? Why did many people in the 1980s mistakenly perceive book pages to be slightly red in color? Why is the world’s best archer armless? Might we someday control a robot with our thoughts, just as we do our fingers and toes? Why do we dream at night, and what does that have to do with the rotation of the Earth? The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric. In Livewired, you will surf the leading edge of neuroscience atop the anecdotes and metaphors that have made David Eagleman one of the best scientific translators of our generation. Covering decades of research to the present day, Livewired also presents new discoveries from Eagleman’s own laboratory, from synesthesia to dreaming to wearable neurotech devices that revolutionize how we think about the senses.
How Minds Change
Author: David McRaney
Publisher: Penguin
ISBN: 0593190297
Category : Business & Economics
Languages : en
Pages : 353
Book Description
The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.
Publisher: Penguin
ISBN: 0593190297
Category : Business & Economics
Languages : en
Pages : 353
Book Description
The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.
Changing Minds Changing Tools
Author: Vsevolod Kapatsinski
Publisher: MIT Press
ISBN: 0262037866
Category : Psychology
Languages : en
Pages : 390
Book Description
A book that uses domain-general learning theory to explain recurrent trajectories of language change. In this book, Vsevolod Kapatsinski argues that language acquisition—often approached as an isolated domain, subject to its own laws and mechanisms—is simply learning, subject to the same laws as learning in other domains and well described by associative models. Synthesizing research in domain-general learning theory as it relates to language acquisition, Kapatsinski argues that the way minds change as a result of experience can help explain how languages change over time and can predict the likely directions of language change—which in turn predicts what kinds of structures we find in the languages of the world. What we know about how we learn (the core question of learning theory) can help us understand why languages are the way they are (the core question of theoretical linguistics). Taking a dynamic, usage-based perspective, Kapatsinski focuses on diachronic universals, recurrent pathways of language change, rather than synchronic universals, properties that all languages share. Topics include associative approaches to learning and the neural implementation of the proposed mechanisms; selective attention; units of language; a comparison of associative and Bayesian approaches to learning; representation in the mind of visual and auditory experience; the production of new words and new forms of words; and automatization of repeated action sequences. This approach brings us closer to understanding why languages are the way they are, Kapatsinski contends, than approaches premised on innate knowledge of language universals and the language acquisition device.
Publisher: MIT Press
ISBN: 0262037866
Category : Psychology
Languages : en
Pages : 390
Book Description
A book that uses domain-general learning theory to explain recurrent trajectories of language change. In this book, Vsevolod Kapatsinski argues that language acquisition—often approached as an isolated domain, subject to its own laws and mechanisms—is simply learning, subject to the same laws as learning in other domains and well described by associative models. Synthesizing research in domain-general learning theory as it relates to language acquisition, Kapatsinski argues that the way minds change as a result of experience can help explain how languages change over time and can predict the likely directions of language change—which in turn predicts what kinds of structures we find in the languages of the world. What we know about how we learn (the core question of learning theory) can help us understand why languages are the way they are (the core question of theoretical linguistics). Taking a dynamic, usage-based perspective, Kapatsinski focuses on diachronic universals, recurrent pathways of language change, rather than synchronic universals, properties that all languages share. Topics include associative approaches to learning and the neural implementation of the proposed mechanisms; selective attention; units of language; a comparison of associative and Bayesian approaches to learning; representation in the mind of visual and auditory experience; the production of new words and new forms of words; and automatization of repeated action sequences. This approach brings us closer to understanding why languages are the way they are, Kapatsinski contends, than approaches premised on innate knowledge of language universals and the language acquisition device.
How People Learn
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309131979
Category : Education
Languages : en
Pages : 386
Book Description
First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning. Like the original edition, this book offers exciting new research about the mind and the brain that provides answers to a number of compelling questions. When do infants begin to learn? How do experts learn and how is this different from non-experts? What can teachers and schools do-with curricula, classroom settings, and teaching methodsâ€"to help children learn most effectively? New evidence from many branches of science has significantly added to our understanding of what it means to know, from the neural processes that occur during learning to the influence of culture on what people see and absorb. How People Learn examines these findings and their implications for what we teach, how we teach it, and how we assess what our children learn. The book uses exemplary teaching to illustrate how approaches based on what we now know result in in-depth learning. This new knowledge calls into question concepts and practices firmly entrenched in our current education system. Topics include: How learning actually changes the physical structure of the brain. How existing knowledge affects what people notice and how they learn. What the thought processes of experts tell us about how to teach. The amazing learning potential of infants. The relationship of classroom learning and everyday settings of community and workplace. Learning needs and opportunities for teachers. A realistic look at the role of technology in education.
Publisher: National Academies Press
ISBN: 0309131979
Category : Education
Languages : en
Pages : 386
Book Description
First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning. Like the original edition, this book offers exciting new research about the mind and the brain that provides answers to a number of compelling questions. When do infants begin to learn? How do experts learn and how is this different from non-experts? What can teachers and schools do-with curricula, classroom settings, and teaching methodsâ€"to help children learn most effectively? New evidence from many branches of science has significantly added to our understanding of what it means to know, from the neural processes that occur during learning to the influence of culture on what people see and absorb. How People Learn examines these findings and their implications for what we teach, how we teach it, and how we assess what our children learn. The book uses exemplary teaching to illustrate how approaches based on what we now know result in in-depth learning. This new knowledge calls into question concepts and practices firmly entrenched in our current education system. Topics include: How learning actually changes the physical structure of the brain. How existing knowledge affects what people notice and how they learn. What the thought processes of experts tell us about how to teach. The amazing learning potential of infants. The relationship of classroom learning and everyday settings of community and workplace. Learning needs and opportunities for teachers. A realistic look at the role of technology in education.
The Mind Switch
Author: Umesh Pherwani
Publisher: Notion Press
ISBN: 1642493961
Category : Self-Help
Languages : en
Pages : 168
Book Description
Are you still wondering where life is taking you? Are you still grappling with a sense of depression? Are you still searching for happiness? In this stunning new book, author Umesh Pherwani helps readers understand how mindsets affect outcomes. A thoroughly and well-researched book on the power of the human mind, this is his second book. The Mind Switch has all the answers to readers’ questions and easy-to-adopt techniques. One will be able to experience instant changes in their mood right from the first page. Be prepared to be amazed at how easy it is to be happy and successful—from understanding cravings, to the brain chemistry behind happiness and addictions to negative thoughts. Umesh simplifies the process of being happy: it is as easy as switching on a light switch.
Publisher: Notion Press
ISBN: 1642493961
Category : Self-Help
Languages : en
Pages : 168
Book Description
Are you still wondering where life is taking you? Are you still grappling with a sense of depression? Are you still searching for happiness? In this stunning new book, author Umesh Pherwani helps readers understand how mindsets affect outcomes. A thoroughly and well-researched book on the power of the human mind, this is his second book. The Mind Switch has all the answers to readers’ questions and easy-to-adopt techniques. One will be able to experience instant changes in their mood right from the first page. Be prepared to be amazed at how easy it is to be happy and successful—from understanding cravings, to the brain chemistry behind happiness and addictions to negative thoughts. Umesh simplifies the process of being happy: it is as easy as switching on a light switch.
The Strength Switch
Author: Lea Waters
Publisher: Penguin
ISBN: 1101983663
Category : Family & Relationships
Languages : en
Pages : 354
Book Description
Unlock your children’s potential by helping them build their strengths. This game-changing book shows us the extraordinary results of focusing on our children’s strengths rather than always trying to correct their weaknesses. Most parents struggle with this shift because they suffer from a negativity bias, thanks to evolutionary development, giving them “strengths-blindness.” By showing us how to throw the “strengths switch,” Lea Waters demonstrates how we can not only help our children build resilience, optimism, and achievement but we can also help inoculate them against today’s pandemic of depression and anxiety. As a strengths-based scientist for more than twenty years, ten of them spent focusing on strengths-based parenting, Waters has seen how this approach enhances self-esteem and energy in both children and teenagers. Yet more on the plus side: parents find it a particularly exciting and rewarding way to raise children. With many suggestions for specific ways to interact with your kids, Waters demonstrates how to discover strengths and talents in our children, how to use positive emotions as a resource, how to build strong brains, and even how to deal with problem behaviors and talk about difficult situations and emotions. As revolutionary yet simple as Mindset and Grit, The Strength Switch will show parents how a small shift can yield enormous results.
Publisher: Penguin
ISBN: 1101983663
Category : Family & Relationships
Languages : en
Pages : 354
Book Description
Unlock your children’s potential by helping them build their strengths. This game-changing book shows us the extraordinary results of focusing on our children’s strengths rather than always trying to correct their weaknesses. Most parents struggle with this shift because they suffer from a negativity bias, thanks to evolutionary development, giving them “strengths-blindness.” By showing us how to throw the “strengths switch,” Lea Waters demonstrates how we can not only help our children build resilience, optimism, and achievement but we can also help inoculate them against today’s pandemic of depression and anxiety. As a strengths-based scientist for more than twenty years, ten of them spent focusing on strengths-based parenting, Waters has seen how this approach enhances self-esteem and energy in both children and teenagers. Yet more on the plus side: parents find it a particularly exciting and rewarding way to raise children. With many suggestions for specific ways to interact with your kids, Waters demonstrates how to discover strengths and talents in our children, how to use positive emotions as a resource, how to build strong brains, and even how to deal with problem behaviors and talk about difficult situations and emotions. As revolutionary yet simple as Mindset and Grit, The Strength Switch will show parents how a small shift can yield enormous results.
Switch On Your Brain Workbook
Author: Dr. Caroline Leaf
Publisher: Baker Books
ISBN: 149341500X
Category : Religion
Languages : en
Pages : 80
Book Description
We all want to be more at peace, to be happier and healthier, but we often don't know how to go about it. Everything we try seems to fall short of true change. Dr. Caroline Leaf knows that we cannot change anything until we change our thinking. This follow-up to her bestselling book will help readers apply the science and wisdom of Switch On Your Brain to their daily lives so that they can detox their thinking and experience improved happiness and health. Each of the keys in the Switch On Your Brain Workbook pairs science with Scripture, asking penetrating personal questions in order to understand the impact of our thought lives on our brains, bodies, and lifestyles. Discussion sections help readers see vital connections between our body of scientific knowledge and the Bible. Recommended reading lists are included for those who wish to dig deeper.
Publisher: Baker Books
ISBN: 149341500X
Category : Religion
Languages : en
Pages : 80
Book Description
We all want to be more at peace, to be happier and healthier, but we often don't know how to go about it. Everything we try seems to fall short of true change. Dr. Caroline Leaf knows that we cannot change anything until we change our thinking. This follow-up to her bestselling book will help readers apply the science and wisdom of Switch On Your Brain to their daily lives so that they can detox their thinking and experience improved happiness and health. Each of the keys in the Switch On Your Brain Workbook pairs science with Scripture, asking penetrating personal questions in order to understand the impact of our thought lives on our brains, bodies, and lifestyles. Discussion sections help readers see vital connections between our body of scientific knowledge and the Bible. Recommended reading lists are included for those who wish to dig deeper.