Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795314833
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The New York Times bestseller that gives “readers with an entrepreneurial turn of mind . . . road maps on how millionaires found their niches” (USA Today). The author of the blockbuster bestseller The Millionaire Next Door: The Surprising Secrets of America’s Wealthy shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, and living balanced lifestyles while maintaining their integrity. Dr. Thomas J. Stanley also builds on his research from The Millionaire Next Door and takes us further into the psyche of the American millionaire. Stanley focuses in on the top one percent of households in America and tells us the motor behind the engine; what makes them tick. His findings on how these families reached such financial success are based on in-depth surveys and interviews with more than thirteen hundred millionaires. “A very good book that deserves to be well read.” —The Wall Street Journal “Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press “A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly “Ideas bigger than the next buck.” —Orlando Sentinel
The Millionaire Mind
Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795314833
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The New York Times bestseller that gives “readers with an entrepreneurial turn of mind . . . road maps on how millionaires found their niches” (USA Today). The author of the blockbuster bestseller The Millionaire Next Door: The Surprising Secrets of America’s Wealthy shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, and living balanced lifestyles while maintaining their integrity. Dr. Thomas J. Stanley also builds on his research from The Millionaire Next Door and takes us further into the psyche of the American millionaire. Stanley focuses in on the top one percent of households in America and tells us the motor behind the engine; what makes them tick. His findings on how these families reached such financial success are based on in-depth surveys and interviews with more than thirteen hundred millionaires. “A very good book that deserves to be well read.” —The Wall Street Journal “Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press “A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly “Ideas bigger than the next buck.” —Orlando Sentinel
Publisher: Rosetta Books
ISBN: 0795314833
Category : Business & Economics
Languages : en
Pages : 321
Book Description
The New York Times bestseller that gives “readers with an entrepreneurial turn of mind . . . road maps on how millionaires found their niches” (USA Today). The author of the blockbuster bestseller The Millionaire Next Door: The Surprising Secrets of America’s Wealthy shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, and living balanced lifestyles while maintaining their integrity. Dr. Thomas J. Stanley also builds on his research from The Millionaire Next Door and takes us further into the psyche of the American millionaire. Stanley focuses in on the top one percent of households in America and tells us the motor behind the engine; what makes them tick. His findings on how these families reached such financial success are based on in-depth surveys and interviews with more than thirteen hundred millionaires. “A very good book that deserves to be well read.” —The Wall Street Journal “Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press “A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly “Ideas bigger than the next buck.” —Orlando Sentinel
The Millionaire Next Door
Author: Thomas J. Stanley
Publisher: Rosetta Books
ISBN: 0795314868
Category : Business & Economics
Languages : en
Pages : 307
Book Description
How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post). Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door. America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority. At the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the financial crash and the twenty-first century. “Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture.” —Library Journal
Publisher: Rosetta Books
ISBN: 0795314868
Category : Business & Economics
Languages : en
Pages : 307
Book Description
How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post). Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door. America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority. At the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the financial crash and the twenty-first century. “Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture.” —Library Journal
Millionaire Shoes
Author: I'm The Solution
Publisher: I'm the Solution
ISBN: 9780981722108
Category :
Languages : en
Pages : 132
Book Description
YOU CAN NEVER judge a man until you've walked a mile in his shoes. But what if that mile included a million dollars or even more? The journey now sounds a little more intriguing, doesn't it? Is it possible? Of course it is! If you follow the principles outlined in this book, a million dollars, a successful future, and a secure personal life will be yours. I understand if this seems like the impossible journey, but that's the first thing you need to change about your thinking. You need to believe that it is not only possible, but also probable that you can walk the millionaire mile. It is only because I believed in the probability of my success that I was able to cross the millionaire mile finish line. Millionaire Shoes is more then just another book on how to get wealthy. It is an eye-opener to the inner workings of your mind and how each thought influences your daily actions. Each day gets you closer to, or further away, from a million dollars and the sooner you realize this, the sooner you can change the direction of your life. In this book, you will find out why you continue to run into the same financial roadblocks, as well as the short cuts to get around them. You'll discover that running the Millionaire Mile is easy as long as you have the appropriate footwear and an excellent road map. The information and exercises in this book provide you with both.
Publisher: I'm the Solution
ISBN: 9780981722108
Category :
Languages : en
Pages : 132
Book Description
YOU CAN NEVER judge a man until you've walked a mile in his shoes. But what if that mile included a million dollars or even more? The journey now sounds a little more intriguing, doesn't it? Is it possible? Of course it is! If you follow the principles outlined in this book, a million dollars, a successful future, and a secure personal life will be yours. I understand if this seems like the impossible journey, but that's the first thing you need to change about your thinking. You need to believe that it is not only possible, but also probable that you can walk the millionaire mile. It is only because I believed in the probability of my success that I was able to cross the millionaire mile finish line. Millionaire Shoes is more then just another book on how to get wealthy. It is an eye-opener to the inner workings of your mind and how each thought influences your daily actions. Each day gets you closer to, or further away, from a million dollars and the sooner you realize this, the sooner you can change the direction of your life. In this book, you will find out why you continue to run into the same financial roadblocks, as well as the short cuts to get around them. You'll discover that running the Millionaire Mile is easy as long as you have the appropriate footwear and an excellent road map. The information and exercises in this book provide you with both.
The Awakened Millionaire
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 1119264170
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Radical formula transforms your money and spiritual growth into global change The Awakened Millionaire is a practical manifesto guiding you to new dimensions of personal wealth, spiritual growth, and as a result, global transformation. Crafted by Dr. Joe Vitale, a famed millionaire, best-selling author, and star of the blockbuster movie "The Secret," you'll discover a controversial formula that accomplishes what few believe possible: combining money and spirituality together to bring you more of both, while transforming you into a force for good in a world that desperately needs it. This book is a call to action, pushing you to wake up, stand up, and transform yourself into a powerful expression of your passion, your wealth, and your desire to make a difference. It is an invitation to become a true Awakened Millionaire, starting today. While most consider money and spirituality a blasphemous duo, Dr. Vitale shatters these social norms and shows you the true nature of money empowered with soulful purpose. At turns inspirational, motivational, and conversational, this page-turner ultimately narrows in on practical steps anyone can use to see instantaneous results, regardless of your past failures, current financial situation, or future goals. But his mission is not to simply transform you. Dr. Vitale's mission is to create a swarm of Awakened Millionaires transforming the world with every action they take, while enjoying personal luxury and soulful fulfillment new levels of money and spiritual growth can give them. The book reveals: How to turn your passion into wealth How to transform money into a spiritual tool How to create a soulful mission that changes the world If you desire both wealth and spirituality, this book finally reveals how.
Publisher: John Wiley & Sons
ISBN: 1119264170
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Radical formula transforms your money and spiritual growth into global change The Awakened Millionaire is a practical manifesto guiding you to new dimensions of personal wealth, spiritual growth, and as a result, global transformation. Crafted by Dr. Joe Vitale, a famed millionaire, best-selling author, and star of the blockbuster movie "The Secret," you'll discover a controversial formula that accomplishes what few believe possible: combining money and spirituality together to bring you more of both, while transforming you into a force for good in a world that desperately needs it. This book is a call to action, pushing you to wake up, stand up, and transform yourself into a powerful expression of your passion, your wealth, and your desire to make a difference. It is an invitation to become a true Awakened Millionaire, starting today. While most consider money and spirituality a blasphemous duo, Dr. Vitale shatters these social norms and shows you the true nature of money empowered with soulful purpose. At turns inspirational, motivational, and conversational, this page-turner ultimately narrows in on practical steps anyone can use to see instantaneous results, regardless of your past failures, current financial situation, or future goals. But his mission is not to simply transform you. Dr. Vitale's mission is to create a swarm of Awakened Millionaires transforming the world with every action they take, while enjoying personal luxury and soulful fulfillment new levels of money and spiritual growth can give them. The book reveals: How to turn your passion into wealth How to transform money into a spiritual tool How to create a soulful mission that changes the world If you desire both wealth and spirituality, this book finally reveals how.
The Millionaire's Makeover
Author: Lilian Darcy
Publisher: Silhouette
ISBN: 1426816715
Category : Fiction
Languages : en
Pages : 214
Book Description
When successful millionaire businessman Ben Radford first met Rowena, he thought her frosty and uptight. But once Rowena started designing his garden, he was determined to discover why she'd put up such steely barriers—by taking them down, layer by layer…. Discovering the beautiful, sensual woman underneath was a revelation! It was just as he hoped; he would help her overcome the past and then he would move on. After all, his divorce had taught him that he couldn't offer more than a temporary affair. But Rowena had come along way from mousy wimp she'd once been. She decided that she could help Ben believe in love again: she'd give him the makeover of a lifetime!
Publisher: Silhouette
ISBN: 1426816715
Category : Fiction
Languages : en
Pages : 214
Book Description
When successful millionaire businessman Ben Radford first met Rowena, he thought her frosty and uptight. But once Rowena started designing his garden, he was determined to discover why she'd put up such steely barriers—by taking them down, layer by layer…. Discovering the beautiful, sensual woman underneath was a revelation! It was just as he hoped; he would help her overcome the past and then he would move on. After all, his divorce had taught him that he couldn't offer more than a temporary affair. But Rowena had come along way from mousy wimp she'd once been. She decided that she could help Ben believe in love again: she'd give him the makeover of a lifetime!
The Millionaire's Secrets
Author: Mark Fisher
Publisher: Simon and Schuster
ISBN: 145163692X
Category : Self-Help
Languages : en
Pages : 262
Book Description
Writing for those who want more than the average how-to financial advice, the author of The Instant Millionaire cites a series of parables and questions to teach readers the lessons of setting goals, listening to the heart, and recognizing the power of thinking big. The Millionaire's Secrets: Life Lessons in Wisdom and Wealth is a powerful parable about an encounter with an eccentric but wise millionaire whose mysterious words and probing questions open the door to financial prosperity and a rich, fulfilling life. The path to wisdom and wealth reveals itself in stages, but with faith, love, and perseverance all is possible for those who discover the magic of having a goal and the power to think big. Every age requires its own fables, especially those that enforce a timeless truth. Through a series of thought-provoking tales and lessons, The Millionaire's Secrets: Life Lessons in Wisdom and Wealth gives specific advice on business, life, love, and personal enrichment. With the millionaire's secrets you will learn to discover and set your own greatest goals, listen to the secrets of your heart, realize your own potential, concentrate for sure success, and realize the power of thinking big.
Publisher: Simon and Schuster
ISBN: 145163692X
Category : Self-Help
Languages : en
Pages : 262
Book Description
Writing for those who want more than the average how-to financial advice, the author of The Instant Millionaire cites a series of parables and questions to teach readers the lessons of setting goals, listening to the heart, and recognizing the power of thinking big. The Millionaire's Secrets: Life Lessons in Wisdom and Wealth is a powerful parable about an encounter with an eccentric but wise millionaire whose mysterious words and probing questions open the door to financial prosperity and a rich, fulfilling life. The path to wisdom and wealth reveals itself in stages, but with faith, love, and perseverance all is possible for those who discover the magic of having a goal and the power to think big. Every age requires its own fables, especially those that enforce a timeless truth. Through a series of thought-provoking tales and lessons, The Millionaire's Secrets: Life Lessons in Wisdom and Wealth gives specific advice on business, life, love, and personal enrichment. With the millionaire's secrets you will learn to discover and set your own greatest goals, listen to the secrets of your heart, realize your own potential, concentrate for sure success, and realize the power of thinking big.
The Cheapskate Millionaire's Guide to Bargain Hunting in the Big Apple
Author: Tracie Rozhon
Publisher: Crown
ISBN: 030755502X
Category : Travel
Languages : en
Pages : 210
Book Description
We snap to attention when we hear about urban miracles: the designer jacket picked up for a pittance, the killer apartment snagged for next to nothing, swank furnishings found at garage-sale prices. Treasures like these in New York City--where it often seems the best things are reserved for the wealthy--can now be yours, thanks to New York Times House and Home reporter Tracie Rozhon, a bona fide expert on how to live the good life in Gotham. In The Cheapskate Millionaire's Guide to Bargain Hunting in the Big Apple, Rozhon shares her most closely held shopping secrets with the reader. She knows New York bargains inside and out, from the Lower East Side to suburban outlet stores, from estate sales to flea markets. Each chapter of her informative book concludes with an extensive listing of sources and services--complete with names, addresses, and phone numbers--and is loaded with great ideas on how you can find deals in clothes and jewelry (dream coats, designer labels, furs, diamonds, pearls) home furnishings (couches, chairs, rugs, draperies, fabrics, antiques, lamps, wallpaper) apartments, co-ops, and condos (buying and renting) home renovation (paint, lumber, hardware, bathroom fixtures, cabinets, appliances) food (gourmet groceries, caviar, coffee, wine, restaurant meals) nightlife (entertainment, clubs, bars) More than just a bargain hunter's guide, this book is a bargain hunter's dream. Tracie Rozhon shows you how to think like a cheapskate millionaire, so you can apply her shopping know-how to anything you hope to buy. You don't need to be a Rockefeller to grab what the Big Apple has to offer...but you do need this book's inspired advice.
Publisher: Crown
ISBN: 030755502X
Category : Travel
Languages : en
Pages : 210
Book Description
We snap to attention when we hear about urban miracles: the designer jacket picked up for a pittance, the killer apartment snagged for next to nothing, swank furnishings found at garage-sale prices. Treasures like these in New York City--where it often seems the best things are reserved for the wealthy--can now be yours, thanks to New York Times House and Home reporter Tracie Rozhon, a bona fide expert on how to live the good life in Gotham. In The Cheapskate Millionaire's Guide to Bargain Hunting in the Big Apple, Rozhon shares her most closely held shopping secrets with the reader. She knows New York bargains inside and out, from the Lower East Side to suburban outlet stores, from estate sales to flea markets. Each chapter of her informative book concludes with an extensive listing of sources and services--complete with names, addresses, and phone numbers--and is loaded with great ideas on how you can find deals in clothes and jewelry (dream coats, designer labels, furs, diamonds, pearls) home furnishings (couches, chairs, rugs, draperies, fabrics, antiques, lamps, wallpaper) apartments, co-ops, and condos (buying and renting) home renovation (paint, lumber, hardware, bathroom fixtures, cabinets, appliances) food (gourmet groceries, caviar, coffee, wine, restaurant meals) nightlife (entertainment, clubs, bars) More than just a bargain hunter's guide, this book is a bargain hunter's dream. Tracie Rozhon shows you how to think like a cheapskate millionaire, so you can apply her shopping know-how to anything you hope to buy. You don't need to be a Rockefeller to grab what the Big Apple has to offer...but you do need this book's inspired advice.
Millionaire Habits
Author: Steve Adcock
Publisher: John Wiley & Sons
ISBN: 1394197306
Category : Business & Economics
Languages : en
Pages : 247
Book Description
Transform your financial present and future so you can give back to the people you care about the most In Millionaire Habits: How to Achieve Financial Independence, Retire Early, and Make a Difference by Focusing on Yourself First, popular personal finance educator Steve Adcock delivers a fun, insightful, and hands-on discussion of how to build financial security, retire early, and give back to the community. You’ll learn to focus on yourself and your family first, creating personal wealth for the purpose of giving back to others. In the book, the author explains that “saving money” isn’t a goal in and of itself, but rather the end product of the personal wealth equation: Wealth = Income + Investments – Lifestyle. You’ll discover how to pay yourself first with concrete guidance and practical advice drawn from people who built wealth on modest incomes. You’ll also find: Strategies for maintaining your physical and financial fitness so you can maximize the value of your assets Ways to turn your existing wealth into even more valuable investments that generate continued, passive income Methods to help you retire early and enjoy your financial independence at a young age Perfect for young professionals, working families, self-employed people, and anyone else seeking to increase their net worth and get more out of life, Millionaire Habits is the intuitive and engaging personal finance roadmap we’ve all been waiting for.
Publisher: John Wiley & Sons
ISBN: 1394197306
Category : Business & Economics
Languages : en
Pages : 247
Book Description
Transform your financial present and future so you can give back to the people you care about the most In Millionaire Habits: How to Achieve Financial Independence, Retire Early, and Make a Difference by Focusing on Yourself First, popular personal finance educator Steve Adcock delivers a fun, insightful, and hands-on discussion of how to build financial security, retire early, and give back to the community. You’ll learn to focus on yourself and your family first, creating personal wealth for the purpose of giving back to others. In the book, the author explains that “saving money” isn’t a goal in and of itself, but rather the end product of the personal wealth equation: Wealth = Income + Investments – Lifestyle. You’ll discover how to pay yourself first with concrete guidance and practical advice drawn from people who built wealth on modest incomes. You’ll also find: Strategies for maintaining your physical and financial fitness so you can maximize the value of your assets Ways to turn your existing wealth into even more valuable investments that generate continued, passive income Methods to help you retire early and enjoy your financial independence at a young age Perfect for young professionals, working families, self-employed people, and anyone else seeking to increase their net worth and get more out of life, Millionaire Habits is the intuitive and engaging personal finance roadmap we’ve all been waiting for.
Road To Millionaireville
Author: Summer Ariel
Publisher: iUniverse
ISBN: 0595351263
Category :
Languages : en
Pages : 139
Book Description
In your personal journey to become a millionaire, your age and income are irrelevant, and the only obstacle between where you are now and where you could be is you. Let two lawyers who retired as millionaires in their thirties be your designated drivers and tour guides on the Road to Millionaireville. Journey to wealth and happiness by discovering unique financial wisdom and profound advice, which will change your view of finances and put you in the driver's seat. Road to Millionaireville--written by married lawyers who started with debt and zero assets and retired as millionaires after eleven years--will help you to: Identify self-destructive, "road-kill" spending habits Take charge of your life and discover your true financial goals...regardless of what "speed limit" signs (advisors, relatives, friends) may say Place financial myths in their proper "lanes" Evaluate living expenses that sabotage financial success, including home ownership, fashion, romance, cars, and entertainment Navigate financial "Yield," "Dangerous Curves Ahead," and "Speed Bump" signs Develop a spending and savings plan by learning what you want, so that "Speed Strictly Enforced" does not mean living frugally Keep your "gas tank" full by following a common-sense financial strategy Strap on your seatbelt for the ride of your life. Final destination...Millionaireville!
Publisher: iUniverse
ISBN: 0595351263
Category :
Languages : en
Pages : 139
Book Description
In your personal journey to become a millionaire, your age and income are irrelevant, and the only obstacle between where you are now and where you could be is you. Let two lawyers who retired as millionaires in their thirties be your designated drivers and tour guides on the Road to Millionaireville. Journey to wealth and happiness by discovering unique financial wisdom and profound advice, which will change your view of finances and put you in the driver's seat. Road to Millionaireville--written by married lawyers who started with debt and zero assets and retired as millionaires after eleven years--will help you to: Identify self-destructive, "road-kill" spending habits Take charge of your life and discover your true financial goals...regardless of what "speed limit" signs (advisors, relatives, friends) may say Place financial myths in their proper "lanes" Evaluate living expenses that sabotage financial success, including home ownership, fashion, romance, cars, and entertainment Navigate financial "Yield," "Dangerous Curves Ahead," and "Speed Bump" signs Develop a spending and savings plan by learning what you want, so that "Speed Strictly Enforced" does not mean living frugally Keep your "gas tank" full by following a common-sense financial strategy Strap on your seatbelt for the ride of your life. Final destination...Millionaireville!
Shoe Dog
Author: Phil Knight
Publisher: Simon and Schuster
ISBN: 1501135937
Category : Biography & Autobiography
Languages : en
Pages : 368
Book Description
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Publisher: Simon and Schuster
ISBN: 1501135937
Category : Biography & Autobiography
Languages : en
Pages : 368
Book Description
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.