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Author: Denison Hatch
Publisher: Rowman & Littlefield
ISBN: 1493078690
Category : Business & Economics
Languages : en
Pages : 531
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Book Description
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Author: Denison Hatch
Publisher: Rowman & Littlefield
ISBN: 1493078690
Category : Business & Economics
Languages : en
Pages : 531
Get Book Here
Book Description
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Author: Alice-Leone Moats
Publisher: New York : Delacorte Press
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 288
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Book Description
Author: Natasha Courtenay-Smith
Publisher: Piatkus
ISBN: 034941405X
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody? How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to: *Starting a successful blog *Blog writing *How to monetise your blog *How to develop a personal brand that grows your blog *How to blog for business *How to write *How take your existing blog to the next level Through a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.
Author: Denny Hatch
Publisher: McGraw Hill Professional
ISBN: 9780844203492
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author: Mal Warwick
Publisher: Emerson & Church, Publishers
ISBN: 9781889102092
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1599185180
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author: Blake Ellis
Publisher: Atria Books
ISBN: 150116385X
Category : True Crime
Languages : en
Pages : 304
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Book Description
“A personal how-to guide for investigative journalists, a twisted tale of a scam of huge proportions, and a really good read” (Bethany McLean, author of The Smartest Guys in the Room), this spellbinding true story follows a pair of award-winning CNN investigative journalists as they track down the mysterious psychic at the center of an international scam that stole tens of millions of dollars from the elderly and emotionally vulnerable. While investigating financial crimes for CNN Money, Blake Ellis and Melanie Hicken were intrigued by reports that elderly Americans were giving away thousands of dollars to mail-in schemes. With a little digging, they soon discovered a shocking true story. Victims received personalized letters from a woman who, claiming amazing psychic powers, convinced them to send money in return for riches, good health, and good fortune. The predatory scam had been going on unabated for decades, raking in more than $200 million in the United States and Canada alone—with investigators from all over the world unable to stop it. And at the center of it all—an elusive French psychic named Maria Duval. Based on the five-part series that originally appeared on CNN’s website in 2016 and was seen by more than three million people, A Deal with the Devil picks up where the series left off as Ellis and Hicken reveal more bizarre characters, follow new leads, close in on Maria Duval, and connect the dots in an edge-of-your-seat journey across the US to England and France. A Deal with the Devil is a fascinating, thrilling search for the truth that will suck you “deep into the heart of a labyrinthine investigation that raises bigger questions about greed, manipulation, and the desperate hunger to believe” (Megan Abbott, author of You Will Know Me).
Author: F. X. Toole
Publisher: Open Road Media
ISBN: 145325398X
Category : Fiction
Languages : en
Pages : 369
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Book Description
The boxing stories that inspired the Oscar-winning Clint Eastwood film: a New York Times Notable Book from “a heavyweight fiction contender” (Publishers Weekly). F. X. Toole knew boxing. Between bouts, he wrote, and two years before his death he published this collection of stories, giving readers an unprecedented look at the gritty life around the ring. He tells of a cutman with a sweet tooth, young fighters with dreams of celebrity, and a talented boxer who goes to Atlantic City for his biggest bout, only to be humiliated by the prejudices of a callous promoter. In “Million $$$ Baby,” the inspiration for the Oscar-winning Clint Eastwood film, an aged trainer takes on a female fighter, guiding her through disappointment, pain, and tragedy. And in “Rope Burns,” Toole realizes his epic vision, showing that even the purest fighter can succumb to the pressures of the world outside the sport. Throughout these stories, boxing’s violence is redeemed by the respect these men and women share, as they strap on gloves and prepare their bodies for the ultimate test. This ebook features an illustrated biography of F. X. Toole including rare images and never-before-seen documents from the author’s estate.
Author: Richard V. Benson
Publisher: N T C Business Books
ISBN: 9780844232942
Category : Advertising, Direct-mail
Languages : en
Pages : 208
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Book Description
The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.
Author: Nikhil Iyengar
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
A billion inches. A million years. A trillion words. A thousand galaxies. Mapping our world with big numbers.
