MicroMarketing: Get Big Results by Thinking and Acting Small PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download MicroMarketing: Get Big Results by Thinking and Acting Small PDF full book. Access full book title MicroMarketing: Get Big Results by Thinking and Acting Small by Greg Verdino. Download full books in PDF and EPUB format.
Author: Greg Verdino
Publisher: McGraw Hill Professional
ISBN: 0071702482
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks. You’ll find the answers to today’s toughest questions: How do I earn the attention of the right influencers and my core customers? How do I really build my brand one blog post, one video clip, or even one tweet at a time? How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution? How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter? When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches. It’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way.
Author: Greg Verdino
Publisher: McGraw Hill Professional
ISBN: 0071702482
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks. You’ll find the answers to today’s toughest questions: How do I earn the attention of the right influencers and my core customers? How do I really build my brand one blog post, one video clip, or even one tweet at a time? How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution? How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter? When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches. It’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 66
Get Book Here
Book Description
Author: William Jones
Publisher: Morgan Kaufmann
ISBN: 0080554156
Category : Language Arts & Disciplines
Languages : en
Pages : 447
Get Book Here
Book Description
Keeping Found Things Found: The Study and Practice of Personal Information Management is the first comprehensive book on new 'favorite child' of R&D at Microsoft and elsewhere, personal information management (PIM). It provides a comprehensive overview of PIM as both a study and a practice of the activities people do, and need to be doing, so that information can work for them in their daily lives. It explores what good and better PIM looks like, and how to measure improvements. It presents key questions to consider when evaluating any new PIM informational tools or systems. This book is designed for R&D professionals in HCI, data mining and data management, information retrieval, and related areas, plus developers of tools and software that include PIM solutions. - Focuses exclusively on one of the most interesting and challenging problems in today's world - Explores what good and better PIM looks like, and how to measure improvements - Presents key questions to consider when evaluating any new PIM informational tools or systems
Author: Bill Weger
Publisher: Trafford Publishing
ISBN: 1426989083
Category : Business & Economics
Languages : en
Pages : 201
Get Book Here
Book Description
If you are a nonprofit marketer seeking to learn how to inspire more good, you'll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. You'll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, you'll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.
Author: Richard S. Tedlow
Publisher: Routledge
ISBN: 1317663012
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Author: Alf Walle
Publisher: Routledge
ISBN: 0429788606
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
Indigenous, ethnic and rural peoples throughout the world struggle to effectively deal with the challenges triggered by outside economic and social intervention. This book presents business methods in a manner that reflects the needs, desires and priorities of indigenous peoples and provides the tools communities need to envision and deal with the full impact of social and economic intervention. In particular, the book helps local leaders and their advocates to better understand the full implications of the choices before them and develop skills to articulate and deal with local goals, needs, and priorities. The book is distinctive because it helps people embrace opportunities and change on their own terms. As a result, leaders and their advocates will be better able to evaluate and respond to opportunities in an informed and systematic manner. Various business disciplines (such as accounting, finance, human resource management, organizational theory, and marketing) are discussed in ways that help the reader to envision both mainstream perspectives and the distinctive issues faced by ethnic enclaves.
Author: Jill Griffin
Publisher: John Wiley & Sons
ISBN: 0787959448
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Author:
Publisher:
ISBN:
Category : Pharmaceutical industry
Languages : en
Pages : 1442
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 66
Get Book Here
Book Description
Author: Pooja Deshmukh
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 256
Get Book Here
Book Description
In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
