Microeconomics for Business and Marketing PDF Download
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Author: Peter E. Earl
Publisher: Edward Elgar Publishing
ISBN:
Category : Consumer behavior
Languages : en
Pages : 456
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Book Description
This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.
Author: Peter E. Earl
Publisher: Edward Elgar Publishing
ISBN:
Category : Consumer behavior
Languages : en
Pages : 456
Get Book Here
Book Description
This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 632
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Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: Peter E. Earl
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.
Author: Peter E. Earl
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Author: Justin Leroux
Publisher:
ISBN: 9782923710693
Category :
Languages : en
Pages :
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Book Description
Author: Satya P Das
Publisher: SAGE Publications Pvt. Limited
ISBN: 9780761935926
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book breaks away from the standard microeconomics text for management students in numerous ways. Some of its relevant and useful features are as below: For the benefit of students, definition, taxonomy, and trivial memorization have been consciously de-emphasized Graphical and logical derivations are supplemented by economic intuition in simple-to-understand English, though the rigor of algebraic treatment is retained Strong emphasis on concepts, their explanations, and understanding Numerous hypothetical real-life examples, largely pertaining to India Two completely new chapters, missing from other textbooks in India, viz., Demand for Assets and Game Theory and Economic Applications To test the understanding of the material, each chapter ends with a lot of questions emphasizing on the applications of the concepts and definitions
Author: Merlin Stone
Publisher: Springer
ISBN: 1349164267
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Thomas Carl Rustici
Publisher:
ISBN: 9781935551119
Category : Business & Economics
Languages : en
Pages : 593
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Book Description
This book provides the instructor with a comprehensive collection of supplemental essays to assign alongside normal textbook work. The readings are arranged according to the normal introduction of concepts in the principles of microeconomics curriculum. Each section includes simple essays which may excite the student's imagination and prompt them into the economic way of thinking, as well as more challenging articles for the advanced student wanting more. Each contribution has been carefully selected for its clarity, applicability, accessibility, and good use of theory. The careful reader will be prompted to: - Observe economics in action in their daily lives - Apply the lessons to personal decisions - Direct their analysis of public policy Carrie Milton and Nathanael Snow are graduate students in Economics at George Mason University. Dr. Thomas C. Rustici is the Freedom Professor of Economics at the Fund for American Studies located at Georgetown University and Assistant Professor of Economics and Undergraduate Coordinator for the Department of Economics at George Mason University. He has taught in eight colleges and universities around the world. In his 17 1/2 years of teaching, he has instructed over 30,000 student
Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
