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Author: Sherry Devereaux Ferguson
Publisher: SAGE Publications
ISBN: 1506314082
Category : Language Arts & Disciplines
Languages : en
Pages : 276
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Book Description
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Author: Sherry Devereaux Ferguson
Publisher: SAGE Publications
ISBN: 1506314082
Category : Language Arts & Disciplines
Languages : en
Pages : 276
Get Book Here
Book Description
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Author: John Middleton
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 330
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Book Description
Author: Paolo Mefalopulos
Publisher: Food & Agriculture Org.
ISBN: 9789251052525
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.
Author: Laxmi Ramasubramanian
Publisher: Springer
ISBN: 3319680412
Category : Political Science
Languages : en
Pages : 169
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Book Description
This book assembles and organizes a selected range of methods and techniques that every planning practitioner should know to be successful in the contemporary global urban landscape. The book is unique because it links different aspects of the planning/policy-making enterprise with the appropriate methods and approaches, thus contextualizing the use of specific methods and techniques within a sociopolitical and ethical framework. This volume familiarizes readers with the diverse range of methods, techniques, and skills that must be applied at different scales in dynamic workplace environments where planning policies and programs are developed and implemented. This book is an invaluable resource in helping new entrants to the planning discourse and profession set aside their own disciplinary biases and empowering them to use their expert knowledge to address societal concerns.
Author: Bonnie Biafore
Publisher: Pearson Education
ISBN: 0735661820
Category : Computers
Languages : en
Pages : 552
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Book Description
Learn best practices and proven methods from project management professionals—and apply these skills as you work with Microsoft Project. In this practical guide, project management expert Bonnie Biafore shows you how to manage projects efficiently and effectively, sharing the real-world experiences of project managers in several industries. You'll learn how to put the best practices and hard-won lessons of experts to work on your critical projects. Sharpen the skills you need to manage projects expertly—from start to finish Communicate effectively with project stakeholders, management, and team members Apply methods to break down the project into small, manageable pieces Define work assignments, choose resources, and build project schedules Accurately estimate project costs and work with a budget Identify project changes and manage risks Track progress and balance priorities without sacrificing quality Document project history and lessons learned to help improve future projects Project files available on the companion website.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309377528
Category : Science
Languages : en
Pages : 169
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Book Description
Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts.
Author: World Health Organization
Publisher:
ISBN: 9789241550208
Category : Medical
Languages : en
Pages : 0
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Book Description
"During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.
Author: Ms Ann Pilkington
Publisher: Gower Publishing, Ltd.
ISBN: 1472408322
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.
Author: John C. Besley
Publisher: JHU Press
ISBN: 1421444208
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
This guidebook is essential reading for all professionals in the field.
Author: Nicole Pfeffermann
Publisher: Springer Science & Business Media
ISBN: 3642414796
Category : Business & Economics
Languages : en
Pages : 462
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Book Description
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
