Metaphor and Persuasion in Strategic Communication PDF Download
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Author: Federica Ferrari
Publisher: Routledge
ISBN: 1351743171
Category : Language Arts & Disciplines
Languages : en
Pages : 459
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Book Description
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Author: Federica Ferrari
Publisher: Routledge
ISBN: 1351743171
Category : Language Arts & Disciplines
Languages : en
Pages : 459
Get Book Here
Book Description
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Author: Micaela Rossi
Publisher: tab edizioni
ISBN: 889295380X
Category : Language Arts & Disciplines
Languages : en
Pages : 300
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Book Description
Prodotto del nutrito e variegato gruppo di lavoro che costituisce il Centro Interuniversitario di Ricerca sulle Metafore (https://cirm.unige.it), i Quaderni del CIRM ne rispettano pienamente la natura eterogenea per provenienza disciplinare, interessi di ricerca, punto di vista sulla poliedricità dell’oggetto metaforico. In questo primo volume, accanto a saggi più focalizzati su aspetti teorici ed epistemologici, coesistono contributi centrati sui fenomeni che collegano metafora e argomentazione, così come analisi contrastive e traduttologiche e infine studi di caso in diverse tipologie testuali e discorsive. Altrettanto varia e significativa, la provenienza degli autori testimonia della vitalità di un progetto aperto ad approcci teorici e metodologici diversi.
Author: Mimi Huang
Publisher: John Benjamins Publishing Company
ISBN: 9027261547
Category : Language Arts & Disciplines
Languages : en
Pages : 319
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Book Description
In times of crisis, how do people conceptualise and communicate their experiences through different forms and channels? How can original research in cognitive linguistics, discourse analysis and crisis studies advance our understanding of the ways in which we interact with and communicate about crisis events? In answering these questions, this volume examines the unique functions, features and applications of the metaphors and frames that emerge from and give shape to crisis-related discourses. The chapters in this volume present original concepts, approaches, authentic data and findings of crisis discourses in a wide range of organisational, political and personal contexts that affect a diverse body of language users and communities. This book will appeal to a broad readership in linguistics, sociological studies, cognitive sciences, crisis studies as well as language and communication researchers and practitioners.
Author: Michael Kranert
Publisher: John Benjamins Publishing Company
ISBN: 9027263140
Category : Language Arts & Disciplines
Languages : en
Pages : 428
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Book Description
This edited volume explores the discursive, performative and mediated dimensions of contemporary political discourse. The strengths of the volume are manifold: it contains cutting edge interdisciplinary research on political discourses by international authors (UK, USA, Italy, Germany, Austria, Denmark) in political science, discourse linguistic and social interaction research. The contributions represent a wide range of methodological approaches to political discourse, analyzing a broad variety of genres, some of which have been less analyzed to-date, for example Wikipedia articles in combination with their discussion pages or the interaction between politicians and voters in the constituency office of a British Member of Parliament. The contributions also focus on political discourses of high and relevant topicality, such as EU membership of Britain, populism, migration and xenophobia, terrorism and narratives in international relations.
Author: Peter J. Adams
Publisher: Taylor & Francis
ISBN: 100086068X
Category : Language Arts & Disciplines
Languages : en
Pages : 223
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Book Description
This book explores ways in which common metaphors can play a detrimental role in everyday life; how they can grow in outsized importance to dominate their respective terrains and push out alternative perspectives; and how forms of resistance might act to contain their dominance. The volume begins by unpacking the dynamics of metaphors, their power and influence and the ways in which they are bolstered by other rhetorical devices. Adams draws on four case studies to illustrate their destructive impact when they eclipse other points of view—the metaphor of mental illness; the metaphor of free-flowing markets; the metaphor of the mind as a mirror and the metaphor of men as naturally superior. Taken together, these examples prompt further reflection on the beneficiaries of these "monster metaphors" and how they promote such metaphors to serve their own interests but also on ways forward for challenging their dominance, strategies for preventing their rise and ways of creating space for alternatives. This book will be of interest to scholars interested in the study of metaphor, across such fields as linguistics, rhetoric and media studies.
Author: Piotr Cap
Publisher: Edward Elgar Publishing
ISBN: 1800373570
Category : Political Science
Languages : en
Pages : 397
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Book Description
Synthesising diverse research avenues for politics, discourse, and political discourse, this cutting-edge Handbook examines the formative traditions, current theoretical and methodological landscape, and genres and domains over which political discourse extends.
Author: Christoph Schubert
Publisher: Taylor & Francis
ISBN: 1000619214
Category : Language Arts & Disciplines
Languages : en
Pages : 270
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Book Description
This collection showcases the unique potential of stylistic approaches for better understanding the multifaceted nature of pop culture discourse. As its point of departure, the book takes the notion of pop culture as a phenomenon characterized by the interaction of linguistic signs with other modes such as imagery and music to examine a diverse range of genres through the lens of stylistics. Each section is grouped around thematic lines, looking at literary fiction, telecinematic discourse, music and lyrics, as well as cartoons and video games. The 12 chapters analyze different forms of media through five central strands of stylistics, from sociolinguistic, pragmatic, cognitive, multimodal, to corpus-based approaches. In drawing on these various stylistic frameworks and applying them across genres and modes, the contributions offer readers deeper insights into the role of scripted and performed language in social representation and identity construction, thereby highlighting the affordances of stylistics research in studying pop cultural texts. This volume is of particular interest to students and researchers in stylistics, linguistics, literary studies, media studies, and cultural studies.
Author: Steven Pattison
Publisher: Taylor & Francis
ISBN: 1000765962
Category : Language Arts & Disciplines
Languages : en
Pages : 241
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Book Description
This book offers a systematic, bottom-up account of irony across both everyday contexts and literary and linguistic texts, using an empirically rigorous approach in distinguishing between central irony, non-central ironies, and non-ironies and highlighting a new way forward for irony research. The volume considers the current landscape of irony, in which the term is used with increasing frequency with the knock-on effect of a loosening of its meaning. Pattison addresses this challenge by applying a systematic form of analysis, rooted in frameworks from pragmatics and complementary disciplines, to a database of over 500 irony candidates from a wide range of sources. The book uses these examples to illustrate the features of central ironies as well as the attributes used to differentiate between central ironies, non-central ironies, and non-ironies. These attributes are mapped across four key domains, including: difference and opposition; the role of context; how ironies are signaled; and speaker attitude and intention. Taken together, the volume puts forth a credible account for more clearly characterizing examples of irony and equips researchers with a comprehensive step-by-step method for undertaking future research. This book is key reading for scholars in stylistics, pragmatics, literary studies, and psycholinguistics.
Author: Catherine Happer
Publisher: Springer
ISBN: 3319940694
Category : Language Arts & Disciplines
Languages : en
Pages : 275
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Book Description
The election of Donald Trump as US President in 2016 seemed to catch the world napping. Like the vote for Brexit in the UK, there seemed to be a new de-synchronicity – a huge reality gap – between the unfolding of history and the mainstream news media’s interpretations of and reporting of contemporary events. Through a series of short, sharp interventions from academics and journalists, this book interrogates the emergent media war around Donald Trump. A series of interconnected themes are used to set an agenda for exploration of Trump as the lynch-pin in the fall of the liberal mainstream and the rise of the right media mainstream in the USA. By exploring topics such as Trump’s television celebrity, his presidential candidacy and data-driven election campaign, his use of social media, his press conferences and combative relationship with the mainstream media, and the question of ‘fake news’ and his administration’s defence of ‘alternative facts’, the contributors rally together to map the parallels of the seemingly momentous and continuing shifts in the wider relationship between media and politics.
Author: Andrea Macrae
Publisher: Routledge
ISBN: 0429638485
Category : Language Arts & Disciplines
Languages : en
Pages : 327
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Book Description
This volume advances scholarly understanding of the ways in which discourse deixis underpins the workings of metafictional novels. Building on existing scholarship in the field, the book begins by mapping out key themes and techniques in metafiction and puts forward a focused and theoretically coherent account of discourse deixis—language which points to a section or aspect of the discourse context in which that language is used—in written literary discourse, highlighting its inherent significance in metafiction specifically. Macrae takes readers through an exploration of discourse deixis as used within the techniques of metanarration, metalepsis, and disnarration, drawing on a mix of both well-established and lesser-known metafictional novels from the late 1960s and early 1970s by such authors as John Barth, Brigid Brophy, Robert Coover, John Fowles, Steve Katz, and B.S. Johnson. This comprehensive account integrates and develops a new approach to understanding discourse deixis and innovative insights into metafictionality more broadly and will be of particular interest to scholars in literary studies, postmodern literature, narratology, and stylistics.
