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Author: C. Han
Publisher: Springer
ISBN: 1137298049
Category : Language Arts & Disciplines
Languages : en
Pages : 180
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Book Description
Metaphor and Entertainment presents the very first, large-scale exploration of metaphor in Chinese online entertainment news, one of the most vibrant and controversial news genres in contemporary China.
Author: C. Han
Publisher: Springer
ISBN: 1137298049
Category : Language Arts & Disciplines
Languages : en
Pages : 180
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Book Description
Metaphor and Entertainment presents the very first, large-scale exploration of metaphor in Chinese online entertainment news, one of the most vibrant and controversial news genres in contemporary China.
Author: Kathrin Fahlenbrach
Publisher: Routledge
ISBN: 1317531213
Category : Social Science
Languages : en
Pages : 214
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Book Description
In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.
Author: J. Alison Bryant
Publisher: Routledge
ISBN: 1135663890
Category : Language Arts & Disciplines
Languages : en
Pages : 520
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Book Description
This second edition of a trend-setting volume provides an updated examination of the interaction between families and the most pervasive mass medium: television. Charting the dynamic developments of the American family and television over the past decade, this volume provides a comprehensive representation of programmatic research into family and television and examines extensively the uses families make of television, how extensions of television affect usage, families' evolving attitudes toward television, the ways families have been and are portrayed on television, the effects television has on families, and the ways in which families can mediate its impact on their lives. The volume is an invaluable resource for scholars and students in the areas of media and society, children and media, and family studies.
Author: Zoltán Kövecses
Publisher: Cambridge University Press
ISBN: 1139444611
Category : Psychology
Languages : en
Pages : 336
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Book Description
To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.
Author: Ljiljana Šarić
Publisher: John Benjamins Publishing Company
ISBN: 9027262675
Category : Language Arts & Disciplines
Languages : en
Pages : 366
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Book Description
This edited volume examines how metaphors and related phenomena (metonymies, symbols, cultural models, stereotypes) lead to the discursive construal of a common element that brings the nation together. The central idea is that metaphor use must be questioned to lay bare the processes and the discursive power behind them. The chapters examine a range of contemporary and historical, monomodal and multimodal discourses, including politicians’ discourse, presidential speeches, newspapers, TV series, Catholic homilies, colonialist discourse, and various online sources. The approaches taken include political science, international relations, cultural studies, and linguistics. All contributions feature discursive constructivist views of metaphor, with clear sociocultural grounding, and the notion of metaphor as a framing device in constructing various aspects of nations and national identity. The volume will appeal to scholars in discourse analysis, metaphor studies, media studies, nationalism studies, and political science.
Author: Kathrin Fahlenbrach
Publisher: Routledge
ISBN: 1317531205
Category : Performing Arts
Languages : en
Pages : 322
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Book Description
In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.
Author: María Rodríguez-Rabadán Benito
Publisher: Taylor & Francis
ISBN: 1000905586
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Author: Hongyin Tao
Publisher: World Scientific
ISBN: 9814350699
Category : Language Arts & Disciplines
Languages : en
Pages : 225
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Book Description
The nine papers collected in this volume examine recent trends in language use in mainland China, and the associated social, economic, political, and cultural manifestations.
Author: Peter Vorderer
Publisher: Oxford University Press, USA
ISBN: 0190072210
Category : Language Arts & Disciplines
Languages : en
Pages : 890
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Book Description
"This chapter offers some historical and conceptual orientation to readers of the Oxford Handbook of Entertainment Theory. Departing from a brief review of ancient roots and 20th century pioneer works, we elaborate on the state and challenges of contemporary entertainment theory and research. This includes the need to develop a more explicit understanding of interrelationships among similar terms and concepts (e.g., presence and transportation), the need to reflect more explicitly on epistemological foundations of entertaiment theories (e.g., neo-behaviorism), and the need to reach back to past, even historical reasoning in communication that may be just as informative as the consideration of recent theoretical innovations from neigboring fields such as social psychology. Finally, we offer some reflections on programmatic perspectives for future entertainment theory, which should try to harmonize views from the social sciences and critical thinking, span cultural differences in entertainment processes, and keep track of the rapid technological progress of entertainment media"--
Author: Wojciech Wachowski
Publisher: Routledge
ISBN: 1000469948
Category : Language Arts & Disciplines
Languages : en
Pages : 178
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Book Description
This book reflects on the ways in which metaphor and metonymy are used conceptually and linguistically to mitigate the more difficult dimensions of death and dying, setting out a unique line of research within Conceptual Metaphor Theory.// The volume argues that metaphor and metonymic descriptions of death and dying reflect taboos, concealment, and other considerations not found in figurative descriptions of life, producing distinct forms of euphemism, frames, and mental spaces particular to conceptualisations of death. The first part focuses on the more palatable concepts which metaphorically structure and help to better understand death. The second section takes a closer look at metonymy to illuminate the ways in which it allows a person to zoom in on death’s more inoffensive dimensions or zoom out on its more troubling aspects. A wide range of classical and modern examples from European, Asian, Australian Aboriginal, and African languages and cultures showcase points of overlap and divergence. // Opening up new lines of inquiry into research on death and dying and offering a linguistically-focused complement to anthropological and religious studies on the topic, this book will be of interest to scholars in cognitive linguistics, sociolinguistics, cross-cultural communication, and cultural studies.
