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Author: Michael C. Andrews
Publisher:
ISBN: 9781520553467
Category :
Languages : en
Pages : 405
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Book Description
Metadata (also known as structured data) plays a growing role in how customers and other online audiences get information. Well-defined metadata ensures that digital content is ease-to-locate, is up-to-date, can be targeted to specific needs, and can be re-used for multiple purposes by both the publishers and consumers of the content. Metadata plays a key role in SEO, content licensing, content marketing, social media visibility, analytics, and mobile app design. Metadata is most powerful when it is designed and developed in an integrated manner, where all these roles support each other. Metadata Basics for Web Content is the first comprehensive survey discussing the various kinds of metadata available to support the creation, management, delivery, and assessment of web content. The book is designed to help publishers of web content understand the many benefits of metadata, and identify what they need to do to realize these benefits.Metadata may sound like a specialized technical topic, but it affects everyone who is involved with publishing content online. Effective metadata requires the collaboration of various members of a web team. The book provides insights about metadata will be useful for web team members with different responsibilities, whether they are authors, content strategists, SEOs, web analytics professionals, user experience designers, front-end developers, or marketing experts. The book provides a foundation for publishers to develop integrated requirements relating to web metadata, so that their content can be successful in supporting a diverse range of business goals.Book features: Extensive diagrams explaining key conceptsGlossary of over 75 important termsOver 200 footnotes providing additional details and links to tutorialsSimple code examples illustrating concepts discussed. Links to resources such as important industry standards and software toolsAbout the AuthorMichael C Andrews is an American IT consultant currently based in Hyderabad, India. He started working with online metadata as a technical information specialist at the US Commerce Department in the 1980s, and was among the first wave of people whose full-time job responsibilities focused on using the Internet to access and manage published content. For the past 15 years he has worked as a consultant in the fields of user experience and content strategy. He's worked as a senior manager for content strategy with one of the world's largest digital consultancies, and has advised clients such the National Institutes of Health, Verizon and the World Bank. He has lived and worked in the US, UK, New Zealand, Italy, as well as India.Andrews has an MSc in human computer interaction from the University of Sussex in England, and a Masters with a specialization in international finance from Columbia University in New York. He also has a certificate in XML and RDF Technologies from the Library Juice Academy.
Author: Michael C. Andrews
Publisher:
ISBN: 9781520553467
Category :
Languages : en
Pages : 405
Get Book Here
Book Description
Metadata (also known as structured data) plays a growing role in how customers and other online audiences get information. Well-defined metadata ensures that digital content is ease-to-locate, is up-to-date, can be targeted to specific needs, and can be re-used for multiple purposes by both the publishers and consumers of the content. Metadata plays a key role in SEO, content licensing, content marketing, social media visibility, analytics, and mobile app design. Metadata is most powerful when it is designed and developed in an integrated manner, where all these roles support each other. Metadata Basics for Web Content is the first comprehensive survey discussing the various kinds of metadata available to support the creation, management, delivery, and assessment of web content. The book is designed to help publishers of web content understand the many benefits of metadata, and identify what they need to do to realize these benefits.Metadata may sound like a specialized technical topic, but it affects everyone who is involved with publishing content online. Effective metadata requires the collaboration of various members of a web team. The book provides insights about metadata will be useful for web team members with different responsibilities, whether they are authors, content strategists, SEOs, web analytics professionals, user experience designers, front-end developers, or marketing experts. The book provides a foundation for publishers to develop integrated requirements relating to web metadata, so that their content can be successful in supporting a diverse range of business goals.Book features: Extensive diagrams explaining key conceptsGlossary of over 75 important termsOver 200 footnotes providing additional details and links to tutorialsSimple code examples illustrating concepts discussed. Links to resources such as important industry standards and software toolsAbout the AuthorMichael C Andrews is an American IT consultant currently based in Hyderabad, India. He started working with online metadata as a technical information specialist at the US Commerce Department in the 1980s, and was among the first wave of people whose full-time job responsibilities focused on using the Internet to access and manage published content. For the past 15 years he has worked as a consultant in the fields of user experience and content strategy. He's worked as a senior manager for content strategy with one of the world's largest digital consultancies, and has advised clients such the National Institutes of Health, Verizon and the World Bank. He has lived and worked in the US, UK, New Zealand, Italy, as well as India.Andrews has an MSc in human computer interaction from the University of Sussex in England, and a Masters with a specialization in international finance from Columbia University in New York. He also has a certificate in XML and RDF Technologies from the Library Juice Academy.
Author: MICHAEL. ANDREWS
Publisher:
ISBN: 9781793097811
Category :
Languages : en
Pages : 410
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Book Description
Silos are a common problem, especially in larger organizations. They are more than a hassle - they hurt organizational performance. Organizations that offer content and information online face problems with silos as well. Their information is often poorly connected, resulting in confusion, inefficiency, and duplication of effort. Online publishers need a strategy for how they manage and deliver information to customers. They need to understand the valuable role that metadata standards play in how customers access information.No More Silos is the first book to focus on metadata strategy: a branch of content strategy that deals with structuring information so that the right information can reach the right audience at the right time. Recent developments in metadata standards are making it possible to connect information in new and exciting ways. The book introduces the many applications of metadata standards to support a diverse range of customer needs and business goals. These benefits include: - Increasing the reuse of online information, so that important information is always available where it is needed.- Improving the customer experience, offering customers more precise information, better choices, and greater integration between their devices and services. - Increasing the reach of the information, so that audiences can discover information wherever they are looking for it.- Delivering information to new channels such as voice interaction.- Better analytics, so that publishers understand the performance of their content.- Improving web operations so that team members can work toward common goals.The book explains not only why metadata standards are important, but how publishers can implement a metadata program so they have the capabilities necessary to realize these benefits. It will be of interest to anyone involved with creating, managing, and delivering online content.
Author: Richard Gartner
Publisher: Springer
ISBN: 3319408933
Category : Computers
Languages : en
Pages : 118
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Book Description
This book offers a comprehensive guide to the world of metadata, from its origins in the ancient cities of the Middle East, to the Semantic Web of today. The author takes us on a journey through the centuries-old history of metadata up to the modern world of crowdsourcing and Google, showing how metadata works and what it is made of. The author explores how it has been used ideologically and how it can never be objective. He argues how central it is to human cultures and the way they develop. Metadata: Shaping Knowledge from Antiquity to the Semantic Web is for all readers with an interest in how we humans organize our knowledge and why this is important. It is suitable for those new to the subject as well as those know its basics. It also makes an excellent introduction for students of information science and librarianship.
Author: Gene Smith
Publisher: New Riders
ISBN: 0132798271
Category : Computers
Languages : en
Pages : 218
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Book Description
Tagging is fast becoming one of the primary ways people organize and manage digital information. Tagging complements traditional organizational tools like folders and search on users desktops as well as on the web. These developments mean that tagging has broad implications for information management, information architecture and interface design. And its reach extends beyond these technical domains to our culture at large. We can imagine, for example, the scrapbookers of the future curating their digital photos, emails, ticket stubs and other mementos with tags. This book explains the value of tagging, explores why people tag, how tagging works and when it can be used to improve the user experience. It exposes tagging's superficial simplicity to reveal interesting issues related to usability, information architecture, online community and collective intelligence.
Author: Priscilla Caplan
Publisher: American Library Association
ISBN: 9780838908471
Category : Computers
Languages : en
Pages : 212
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Book Description
Metadata is used to organize and access information in an effective way. This is a comprehensive description of the various forms of metadata, its applications, and how librarians can use it. Both descriptive and nondescriptive forms of metadata are defined and applied to library functions.
Author: Carrie Hane
Publisher: New Riders
ISBN: 0134764048
Category : Computers
Languages : en
Pages : 256
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Book Description
With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation
Author: RICHARD. GARTNER
Publisher:
ISBN: 9781783304844
Category :
Languages : en
Pages :
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Book Description
This book provides a practical introduction to metadata for the digital library, describing in detail how to implement a strategic approach which will enable complex digital objects to be discovered, delivered and preserved in the short- and long-term.
Author: Rebecca Lubas
Publisher: Elsevier
ISBN: 1780633955
Category : Language Arts & Disciplines
Languages : en
Pages : 239
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Book Description
Cultural heritage professionals have high levels of training in metadata. However, the institutions in which they practice often depend on support staff, volunteers, and students in order to function. With limited time and funding for training in metadata creation for digital collections, there are often many questions about metadata without a reliable, direct source for answers. The Metadata Manual provides such a resource, answering basic metadata questions that may appear, and exploring metadata from a beginner's perspective. This title covers metadata basics, XML basics, Dublin Core, VRA Core, and CDWA schemes and provides exercise in the creation of metadata. Finally, the book gives an overview of metadata, including mapping and sharing. - Outlines the most popular metadata schema written by practicing metadata librarians - Focuses on what you "need to know - Does not require coding experience to use and understand
Author: Deane Barker
Publisher: "O'Reilly Media, Inc."
ISBN: 1491908084
Category : Computers
Languages : en
Pages : 375
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Book Description
Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator
Author: Jeffrey Pomerantz
Publisher: MIT Press
ISBN: 0262528517
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Everything we need to know about metadata, the usually invisible infrastructure for information with which we interact every day. When “metadata” became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was “only” collecting metadata about phone calls—information about the caller, the recipient, the time, the duration, the location—and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems? In this book, Jeffrey Pomerantz offers an accessible and concise introduction to metadata. In the era of ubiquitous computing, metadata has become infrastructural, like the electrical grid or the highway system. We interact with it or generate it every day. It is not, Pomerantz tell us, just “data about data.” It is a means by which the complexity of an object is represented in a simpler form. For example, the title, the author, and the cover art are metadata about a book. When metadata does its job well, it fades into the background; everyone (except perhaps the NSA) takes it for granted. Pomerantz explains what metadata is, and why it exists. He distinguishes among different types of metadata—descriptive, administrative, structural, preservation, and use—and examines different users and uses of each type. He discusses the technologies that make modern metadata possible, and he speculates about metadata's future. By the end of the book, readers will see metadata everywhere. Because, Pomerantz warns us, it's metadata's world, and we are just living in it.
