Color - Messages & Meanings PDF Download
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Author: Leatrice Eiseman
Publisher: Hand Books Press
ISBN: 9780971401068
Category : Art
Languages : en
Pages : 144
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Book Description
• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Author: Leatrice Eiseman
Publisher: Hand Books Press
ISBN: 9780971401068
Category : Art
Languages : en
Pages : 144
Get Book Here
Book Description
• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Author: Marcel Danesi
Publisher: Canadian Scholars’ Press
ISBN: 9781551302508
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.
Author: Juan Carlos Onetti
Publisher: Serpent's Tail Five Star
ISBN: 9781852424817
Category : Allegories
Languages : en
Pages : 0
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Book Description
The great Latin American writer: an inspiration to Vargas Llosa and Carlos Fuentes
Author: Charles T. Meadow
Publisher: Scarecrow Press
ISBN: 1461669677
Category : Social Science
Languages : en
Pages : 268
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Book Description
A deep and penetrating exploration of the key concepts of information and communications sciences by one of its founders, this book covers everything in its subject that you want to know more about including the bedrock topics of signs, symbols, information, and communication, all considered from an historical and foundational perspective that is satisfying to the beginning student and worthwhile for practitioners of long standing. All the major players are given their role, from Shannon and Weaver to Tim Berners-Lee, with Marshall McLuhan an engaging participant. Communication in all its forms—be it print or electronic media, mass communication as well as person-to-person messaging, whether by mail, telephone, gesture, or email—is thoroughly examined in this book, which can serve as either an introductory text to undergraduates in information science, an interesting read for the layman, or as a refresher for the communications professional.
Author: Nancy Bonvillain
Publisher:
ISBN: 9780130104298
Category : Language Arts & Disciplines
Languages : en
Pages : 420
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Book Description
For courses in Language and Culture, Anthropological Linguistics, and Language and Communication. Using data from cultures and languages throughout the world to highlight both similarities and differences in human languages this text explores the many interconnections among language, culture, and communicative meaning. It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.
Author: Nancy Bonvillain
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 388
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Book Description
Author: Michael J. Lincoln
Publisher:
ISBN: 9780977206902
Category :
Languages : en
Pages :
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Book Description
Author: Michelle A. McSweeney
Publisher: Routledge
ISBN: 135139195X
Category : Language Arts & Disciplines
Languages : en
Pages : 130
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Book Description
This book provides a comprehensive linguistic exploration of textism use by bilingual young adults, illustrating the function of alternative and creative linguistic features and their role in conveying tone through text. Drawing on a corpus of nearly 45,000 text messages donated by bilingual young adults in New York City, this volume explores the ways in which the use of texting features such as ‘lol,’ emojis, abbreviations, and acronyms is systematic and essential. In part, toward the aim of exposing the tensions bilinguals face navigating a platform that preferences monolingual language practices, the book highlights creativity as a means of both constructing meaning and performing identity for bilingual youths. These findings are extended to explore the role texting plays in communication and identity construction in contemporary society more generally. This volume extends the boundaries of emerging research on language and digital communication, and will be of particular interest to graduate students and scholars in computer-mediated communication, pragmatics, and new media.
Author: Sam Greenspan
Publisher: Skyhorse Publishing Inc.
ISBN: 1616082127
Category : Family & Relationships
Languages : en
Pages : 257
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Book Description
Get your A-game on with advice from the creator of...
Author: Ruth Rubinstein
Publisher: Hachette UK
ISBN: 0786750251
Category : Social Science
Languages : en
Pages : 557
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Book Description
Rich with illustrations, this revised and updated second edition of Dress Codes systematically analyzes the meaning and relevance of clothing in American culture. Presented here is an up-to-date analysis of images of power and authority, gender, seduction (the sexy look, the alluring look, the glamorous look, the vulnerable look), wealth and beauty, youth and health, and leisure and political hierarchy. Taken together, the chapters offer to the student and the general reader a complete "semiotics of clothing" in a form that is highly readable, very entertaining, and thoroughly informative. The illustrations provide fascinating glimpses into the history of American fashion and clothing-along with their antecedents in Europe-as well as a fine collection of images from the more familiar world of contemporary America.Rubinstein has identified six distinct categories of dress in American society, upon which Dress Codes is based. "Clothing signs" were instituted by those in authority, have one meaning, indicate behavior, and are required attire (police uniforms, or the clothing of ministers and priests); “clothing symbols," on the other hand, reflect the achievement of cultural values—wealth, beauty, you and health. The wearing of clothing symbols—designer clothing or jewelry—may have several meanings; ‘clothing tie-signs,” which are specific types of clothing that indicate membership in a community outside mainstream culture (Hasidic, Amish, or Hare Krishna attire). They were instituted by those in authority, have one meaning, they indicate expected behavior, and are required attire; “clothing tie symbols” emanate from hopes, fears, and dreams of particular groups. They include trendy styles such as hip-hop, hippie, and gothic. Another category, “contemporary fashion,” reflects consumer sentiments and the political and economic forces of the period. “Personal dress,” refers to the "I" component we bring in when dressing the public self (bowtie, dramatic, or artistic attire). Many of these images have their roots in the “collective memory” of western society. Written in a lively and entertaining style,Dress Codes will fascinate both general readers and students interested in the history of fashion and costume, fashion design, human development, and gender studies.
