Glosario Del Banco Mundial

Glosario Del Banco Mundial PDF Author: World Bank
Publisher: World Bank Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 468

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Book Description
This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.

Glosario Del Banco Mundial

Glosario Del Banco Mundial PDF Author: World Bank
Publisher: World Bank Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 468

Get Book Here

Book Description
This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.

Organizational Behavior

Organizational Behavior PDF Author: Don Hellriegel
Publisher:
ISBN: 9780324069563
Category : Beslutningstagning-ledelse
Languages : en
Pages : 0

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Book Description
Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.

Marketing en el punto de venta

Marketing en el punto de venta PDF Author: Ricardo Palomares Borja
Publisher: ESIC
ISBN: 8416462267
Category : Business & Economics
Languages : es
Pages : 440

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Book Description


Building Strong Brands

Building Strong Brands PDF Author: David A. Aaker
Publisher:
ISBN: 9781849830409
Category : Business & Economics
Languages : en
Pages : 380

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Book Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others

Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1978

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Book Description


Wired for Innovation

Wired for Innovation PDF Author: Erik Brynjolfsson
Publisher: MIT Press
ISBN: 0262518619
Category : Business & Economics
Languages : en
Pages : 175

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Book Description
Two experts on the information economy explore the true economic value of technology and innovation. A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education. Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.

Merchandising

Merchandising PDF Author: Ricardo Palomares Borja
Publisher: ESIC Editorial
ISBN: 8418415401
Category : Business & Economics
Languages : es
Pages : 418

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Book Description
El merchandising desempeña un papel fundamental en la creación de espacios comerciales diseñados para crear una experiencia de compra memorable, que suscite el interés y el deseo de poseer los productos pre- sentados en el punto de venta mediante estrategias de merchandising y marketing sensorial que permitan conformar una atmósfera comercial potencialmente más atractiva y, por lo tanto, más vendedora. Ha demostrado ser una potente herramienta de apoyo para mejorar la gestión del comercio minorista, así como para conocer y comprender mejor esta apasionante disciplina de marketing aplicado al punto de venta, en el cual se basan las empresas de retail de más éxito del mercado para aumentar las ventas, obtener beneficios que rentabilicen la inversión y mejorar la experiencia de compra de los clientes. El merchandising estratégico se basa en el comportamiento de compra de los consumidores en función de los conceptos salir de compras o hacer la compra, que se ha convertido en una de las formas de ocio más importantes de nuestro tiempo. Influye directamente en las relaciones que se establecen entre los distribuidores y los consumidores, así como en los propios estilos de consumo. El complejo mundo de la distribución comercial plantea cada día nuevos retos que requieren de respuestas basadas en nuevos planteamientos de actuación, diseñados para resolver eficazmente la gestión del marketing en el proceso de distribución de los productos que las empresas comercializan en diferentes formatos comerciales mediante diversas técnicas de merchandising basadas en la teoría, la práctica y la estrategia, en las cuales se divide esta obra: · Diseño estratégico del espacio retail. Una gestión estratégica de los elementos de la arquitectura comercial que responda a ¿cómo diseñar el espacio retail? · Gestión estratégica del surtido. Una gestión estratégica por categorías de productos que responda a ¿qué productos agrupar estratégicamente? · Localización estratégica de los productos. Una gestión estratégica de la superficie de ventas que responda a ¿dónde localizar los productos? · Presentación estratégica de los productos. Una gestión estratégica del lineal desarrollado que responda a ¿cómo presentar los productos?

Ethical Business

Ethical Business PDF Author: Linda Ferrell
Publisher: Dorling Kindersley Ltd
ISBN: 1405359595
Category : Business & Economics
Languages : en
Pages : 75

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Book Description
A practical ePub guide to ethical business skills which will give you the information and skills to succeed Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. Step-by-step instructions, checklists and features examine business benefits, environment strategy and implications for human resources. Tips, dos and don'ts and 'In Focus' features on what to do in a particular situation, plus real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. Read it cover-to-cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your work takes you.

Textbooks and Educational Media

Textbooks and Educational Media PDF Author: Staffan Selander
Publisher:
ISBN: 9789197327107
Category :
Languages : en
Pages : 232

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Book Description


Strategic Management

Strategic Management PDF Author: Jeffrey H. Dyer
Publisher: Wiley Global Education
ISBN: 1119804787
Category : Business & Economics
Languages : en
Pages : 512

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Book Description
Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help students succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.