Author: Patricia McConnell, Ph.D.
Publisher: Ballantine Books
ISBN: 0307489183
Category : Pets
Languages : en
Pages : 289
Book Description
Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.
The Other End of the Leash
Author: Patricia McConnell, Ph.D.
Publisher: Ballantine Books
ISBN: 0307489183
Category : Pets
Languages : en
Pages : 289
Book Description
Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.
Publisher: Ballantine Books
ISBN: 0307489183
Category : Pets
Languages : en
Pages : 289
Book Description
Learn to communicate with your dog—using their language “Good reading for dog lovers and an immensely useful manual for dog owners.”—The Washington Post An Applied Animal Behaviorist and dog trainer with more than twenty years’ experience, Dr. Patricia McConnell reveals a revolutionary new perspective on our relationship with dogs—sharing insights on how “man’s best friend” might interpret our behavior, as well as essential advice on how to interact with our four-legged friends in ways that bring out the best in them. After all, humans and dogs are two entirely different species, each shaped by its individual evolutionary heritage. Quite simply, humans are primates and dogs are canids (as are wolves, coyotes, and foxes). Since we each speak a different native tongue, a lot gets lost in the translation. This marvelous guide demonstrates how even the slightest changes in our voices and in the ways we stand can help dogs understand what we want. Inside you will discover: • How you can get your dog to come when called by acting less like a primate and more like a dog • Why the advice to “get dominance” over your dog can cause problems • Why “rough and tumble primate play” can lead to trouble—and how to play with your dog in ways that are fun and keep him out of mischief • How dogs and humans share personality types—and why most dogs want to live with benevolent leaders rather than “alpha wanna-bes!” Fascinating, insightful, and compelling, The Other End of the Leash is a book that strives to help you connect with your dog in a completely new way—so as to enrich that most rewarding of relationships.
Everyone Poops
Author: Taro Gomi
Publisher: Chronicle Books LLC
ISBN: 1797203541
Category : Juvenile Fiction
Languages : en
Pages : 37
Book Description
The beloved, bestselling potty-training classic, now re-released for a new generation! An elephant makes a big poop. A mouse makes a tiny poop. Everyone eats, so of course: everyone poops! Taro Gomi's classic, go-to picture book for straight-talk on all things "number 2" is back, as fresh and funny as ever. • Both a matter-of-fact, educational guide and a hilarious romp through poop territory • Filled with timeless OMG moments for both kids and adults • Colorful and content-rich picture book The concept of going to the bathroom is made concrete through this illustrated narrative that is both verbally and visually engaging. Everyone Poops is just right for potty-training and everyday reading with smart, curious readers. • Perfect for children ages 0 to 3 years old • Equal parts educational and entertaining, this makes a great book for parents and grandparents who are potty-training their toddler. • You'll love this book if you love books like P is for Potty! (Sesame Street) by Naomi Kleinberg, Potty by Leslie Patricelli, The Potty Train by David Hochman and Ruth Kennison.
Publisher: Chronicle Books LLC
ISBN: 1797203541
Category : Juvenile Fiction
Languages : en
Pages : 37
Book Description
The beloved, bestselling potty-training classic, now re-released for a new generation! An elephant makes a big poop. A mouse makes a tiny poop. Everyone eats, so of course: everyone poops! Taro Gomi's classic, go-to picture book for straight-talk on all things "number 2" is back, as fresh and funny as ever. • Both a matter-of-fact, educational guide and a hilarious romp through poop territory • Filled with timeless OMG moments for both kids and adults • Colorful and content-rich picture book The concept of going to the bathroom is made concrete through this illustrated narrative that is both verbally and visually engaging. Everyone Poops is just right for potty-training and everyday reading with smart, curious readers. • Perfect for children ages 0 to 3 years old • Equal parts educational and entertaining, this makes a great book for parents and grandparents who are potty-training their toddler. • You'll love this book if you love books like P is for Potty! (Sesame Street) by Naomi Kleinberg, Potty by Leslie Patricelli, The Potty Train by David Hochman and Ruth Kennison.
Dogs For Dummies
Author: Gina Spadafori
Publisher: John Wiley & Sons
ISBN: 1119609070
Category : Pets
Languages : en
Pages : 439
Book Description
It's a "doggy-dog" world, and this easy-to-use guide will help you navigate it. These days, people's dogs have become bona fide members of the family. Moving from the kennel to the couch, they share our beds, family rooms, and holidays; and they are recipients of our kindest and utmost concern. A pet partnership is a lifetime commitment. Do it right, and your dog will become an important and valuable part of the family for many years. Do it wrong, and you've broken a sacred covenant between humankind and another living being. Dogs For Dummies, 2nd Edition, is for you if you are looking to adopt a dog, trying to improve the relationship with the one you have, or attempting to come up with fun things to do with your canine companion. This book is also for people who want to Choose the right veterinarian Explore the dog-breeding business Find breed-rescue groups Identify canine health problems Look for a purebred Improve your chances at pet success by knowing how to raise and live with your dog properly. Discover which breed best suits your lifestyle, and if a puppy or adult dog is best for you. Dogs For Dummies, 2nd Edition, also covers the following topics and more: Caring for an aging dog Choosing collars, harnesses, halters, and leashes Considering euthanasia Feeding Fido the right way House training puppies and adult dogs Keeping up appearances with good grooming Participating in canine competitions Preparing your dog for a disaster Traveling with your dog Award-winning author Gina Spadafori says the lack of accurate information — not the lack of effort or concern — is often the reason for doomed people-pet pairings. With her help, you can avoid the agony. Dogs For Dummies, 2nd Edition, is full of useful tips, how-to advice, illustrations, and photographs (both color and black-and-white). You deserve a healthy, happy, and well-mannered canine companion; and you'll be the owner every pet wants and deserves — informed, responsible, and loving. P.S. If you think this book seems familiar, you’re probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Dogs For Dummies (9780764552748). The book you see here shouldn’t be considered a new or updated product. But if you’re in the mood to learn something new, check out some of our other books. We’re always writing about new topics!
Publisher: John Wiley & Sons
ISBN: 1119609070
Category : Pets
Languages : en
Pages : 439
Book Description
It's a "doggy-dog" world, and this easy-to-use guide will help you navigate it. These days, people's dogs have become bona fide members of the family. Moving from the kennel to the couch, they share our beds, family rooms, and holidays; and they are recipients of our kindest and utmost concern. A pet partnership is a lifetime commitment. Do it right, and your dog will become an important and valuable part of the family for many years. Do it wrong, and you've broken a sacred covenant between humankind and another living being. Dogs For Dummies, 2nd Edition, is for you if you are looking to adopt a dog, trying to improve the relationship with the one you have, or attempting to come up with fun things to do with your canine companion. This book is also for people who want to Choose the right veterinarian Explore the dog-breeding business Find breed-rescue groups Identify canine health problems Look for a purebred Improve your chances at pet success by knowing how to raise and live with your dog properly. Discover which breed best suits your lifestyle, and if a puppy or adult dog is best for you. Dogs For Dummies, 2nd Edition, also covers the following topics and more: Caring for an aging dog Choosing collars, harnesses, halters, and leashes Considering euthanasia Feeding Fido the right way House training puppies and adult dogs Keeping up appearances with good grooming Participating in canine competitions Preparing your dog for a disaster Traveling with your dog Award-winning author Gina Spadafori says the lack of accurate information — not the lack of effort or concern — is often the reason for doomed people-pet pairings. With her help, you can avoid the agony. Dogs For Dummies, 2nd Edition, is full of useful tips, how-to advice, illustrations, and photographs (both color and black-and-white). You deserve a healthy, happy, and well-mannered canine companion; and you'll be the owner every pet wants and deserves — informed, responsible, and loving. P.S. If you think this book seems familiar, you’re probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Dogs For Dummies (9780764552748). The book you see here shouldn’t be considered a new or updated product. But if you’re in the mood to learn something new, check out some of our other books. We’re always writing about new topics!
M Is for Mama
Author: Abbie Halberstadt
Publisher: Harvest House Publishers
ISBN: 0736983783
Category : Religion
Languages : en
Pages : 241
Book Description
Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.
Publisher: Harvest House Publishers
ISBN: 0736983783
Category : Religion
Languages : en
Pages : 241
Book Description
Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.
Dogs of Dreamtime
Author: Karen Shanley
Publisher: Rowman & Littlefield
ISBN: 1461745608
Category : Pets
Languages : en
Pages : 253
Book Description
When does a dog’s behavior become too dangerous for even the most loving person to accept? Karen Shanley tackles this question in lyrical prose and brings to life her relationships with three very different dogs: Kiera, Molly, and Magic, who all manage to capture Shanley’s heart. Dogs of Dreamtime makes readers take a long, hard look at what matters most in life,and what does not—what can and cannot be controlled. This is a touching story that will stay with readers forever.
Publisher: Rowman & Littlefield
ISBN: 1461745608
Category : Pets
Languages : en
Pages : 253
Book Description
When does a dog’s behavior become too dangerous for even the most loving person to accept? Karen Shanley tackles this question in lyrical prose and brings to life her relationships with three very different dogs: Kiera, Molly, and Magic, who all manage to capture Shanley’s heart. Dogs of Dreamtime makes readers take a long, hard look at what matters most in life,and what does not—what can and cannot be controlled. This is a touching story that will stay with readers forever.
#KindnessMatters
Author: UNESCO MGIEP
Publisher: Penguin Random House India Private Limited
ISBN: 9391149464
Category : Self-Help
Languages : en
Pages : 197
Book Description
50 transformative acts of kindness. For the self. For others. For nature. Aimed at mobilizing the world's youth to create a positive culture of kindness, the UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP) launched the #KindnessMatters global campaign to gather proof that kindness could drive scalable, positive and sustainable change. In the process, they were met with narratives so deeply moving, it confirmed what they knew all along-that kindness wasn't defined by lofty tales; it had always existed all around us, what we needed was to celebrate it in every moment of life because #KindnessMatters every day. Inspiring and thought-provoking, #KindnessMatters documents stories and poems of kindness from across the world, featuring voices and journeys of people who have dedicated their lives to making the world a kinder place. This book proves that small actions often have the biggest impact.
Publisher: Penguin Random House India Private Limited
ISBN: 9391149464
Category : Self-Help
Languages : en
Pages : 197
Book Description
50 transformative acts of kindness. For the self. For others. For nature. Aimed at mobilizing the world's youth to create a positive culture of kindness, the UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP) launched the #KindnessMatters global campaign to gather proof that kindness could drive scalable, positive and sustainable change. In the process, they were met with narratives so deeply moving, it confirmed what they knew all along-that kindness wasn't defined by lofty tales; it had always existed all around us, what we needed was to celebrate it in every moment of life because #KindnessMatters every day. Inspiring and thought-provoking, #KindnessMatters documents stories and poems of kindness from across the world, featuring voices and journeys of people who have dedicated their lives to making the world a kinder place. This book proves that small actions often have the biggest impact.
Pet-Specific Care for the Veterinary Team
Author: Lowell Ackerman
Publisher: John Wiley & Sons
ISBN: 1119540704
Category : Medical
Languages : en
Pages : 1106
Book Description
A practical guide to identifying risks in veterinary patients and tailoring their care accordingly Pet-specific care refers to a practice philosophy that seeks to proactively provide veterinary care to animals throughout their lives, aiming to keep pets healthy and treat them effectively when disease occurs. Pet-Specific Care for the Veterinary Team offers a practical guide for putting the principles of pet-specific care into action. Using this approach, the veterinary team will identify risks to an individual animal, based on their particular circumstances, and respond to these risks with a program of prevention, early detection, and treatment to improve health outcomes in pets and the satisfaction of their owners. The book combines information on medicine and management, presenting specific guidelines for appropriate medical interventions and material on how to improve the financial health of a veterinary practice in the process. Comprehensive in scope, and with expert contributors from around the world, the book covers pet-specific care prospects, hereditary and non-hereditary considerations, customer service implications, hospital and hospital team roles, and practice management aspects of pet-specific care. It also reviews specific risk factors and explains how to use these factors to determine an action plan for veterinary care. This important book: Offers clinical guidance for accurately assessing risks for each patient Shows how to tailor veterinary care to address a patient’s specific risk factors Emphasizes prevention, early detection, and treatment Improves treatment outcomes and provides solutions to keep pets healthy and well Written for veterinarians, technicians and nurses, managers, and customer service representatives, Pet-Specific Care for the Veterinary Team offers a hands-on guide to taking a veterinary practice to the next level of care.
Publisher: John Wiley & Sons
ISBN: 1119540704
Category : Medical
Languages : en
Pages : 1106
Book Description
A practical guide to identifying risks in veterinary patients and tailoring their care accordingly Pet-specific care refers to a practice philosophy that seeks to proactively provide veterinary care to animals throughout their lives, aiming to keep pets healthy and treat them effectively when disease occurs. Pet-Specific Care for the Veterinary Team offers a practical guide for putting the principles of pet-specific care into action. Using this approach, the veterinary team will identify risks to an individual animal, based on their particular circumstances, and respond to these risks with a program of prevention, early detection, and treatment to improve health outcomes in pets and the satisfaction of their owners. The book combines information on medicine and management, presenting specific guidelines for appropriate medical interventions and material on how to improve the financial health of a veterinary practice in the process. Comprehensive in scope, and with expert contributors from around the world, the book covers pet-specific care prospects, hereditary and non-hereditary considerations, customer service implications, hospital and hospital team roles, and practice management aspects of pet-specific care. It also reviews specific risk factors and explains how to use these factors to determine an action plan for veterinary care. This important book: Offers clinical guidance for accurately assessing risks for each patient Shows how to tailor veterinary care to address a patient’s specific risk factors Emphasizes prevention, early detection, and treatment Improves treatment outcomes and provides solutions to keep pets healthy and well Written for veterinarians, technicians and nurses, managers, and customer service representatives, Pet-Specific Care for the Veterinary Team offers a hands-on guide to taking a veterinary practice to the next level of care.
Beyond Obedience
Author: April Frost
Publisher: Crown Archetype
ISBN: 0307554651
Category : Pets
Languages : en
Pages : 369
Book Description
Beyond Obedience is a revolutionary new training program for you and your dog from one of our country's foremost animal advocates and holistic practitioners. The idea that your canine companion is a fully emotional being and acutely sensitive to your changing feelings and moods is the foundation of April Frost's original and highly effective training program. One of the most difficult aspects of training your dog is communicating your intentions clearly. Beyond Obedience is the first book that works on the way you communicate with your dog, providing you with the necessary tools to truly understand how your dog's mind works and, therefore, how you can create an effective and mutually satisfying relationship. Drawing on her extensive experiences as an animal behaviorist, Frost teaches you that training your dog should not be a tedious chore limited to exerting physical and psychological control over an animal's drives, but instead an enriching and spiritually fulfilling experience--gratifying for both human and animal. Frost discusses such essential concepts as mutual respect, unconditional love, mental and emotional discipline, and your expectations and priorities. She shows you how the insights gained from working with your dog can have positive, far-ranging effects on many areas of your life. Beyond Obedience revolutionizes dog training by addressing the spiritual, physical, and psychological needs of dogs and people, teaching them to communicate effectively through powerful techniques, including visualization and energy work, and offering them valuable insight into the emotional bonds that enrich the lives of animals and their companions. Guidelines Dogs are born knowing how to bark, bite, dig, chew, chase, jump up on one another, eliminate when they need to, and snarl when they feel threatened. It is a challenge to get a dog to suppress or modify his instincts in order to make human existence more pleasant. If the dog reverts, you need to remember that these acts are not malicious; the dog is simply doing the best he can with information he has been given about living with and behaving in a socially acceptable way toward a totally different species. Dogs can learn whatever you can find a way to teach them, so long as it is within their physical capability to perform. Dogs, like humans, take the path of least resistance; they do only what works well and easily to satisfy their needs and desires. If it is a self-rewarding move, they will repeat and escalate the behavior, whether that behavior is in harmony or conflict with your wishes. Every dog has its own point of motivation, a trigger that will evoke a response and awaken its desire to respond to its human.
Publisher: Crown Archetype
ISBN: 0307554651
Category : Pets
Languages : en
Pages : 369
Book Description
Beyond Obedience is a revolutionary new training program for you and your dog from one of our country's foremost animal advocates and holistic practitioners. The idea that your canine companion is a fully emotional being and acutely sensitive to your changing feelings and moods is the foundation of April Frost's original and highly effective training program. One of the most difficult aspects of training your dog is communicating your intentions clearly. Beyond Obedience is the first book that works on the way you communicate with your dog, providing you with the necessary tools to truly understand how your dog's mind works and, therefore, how you can create an effective and mutually satisfying relationship. Drawing on her extensive experiences as an animal behaviorist, Frost teaches you that training your dog should not be a tedious chore limited to exerting physical and psychological control over an animal's drives, but instead an enriching and spiritually fulfilling experience--gratifying for both human and animal. Frost discusses such essential concepts as mutual respect, unconditional love, mental and emotional discipline, and your expectations and priorities. She shows you how the insights gained from working with your dog can have positive, far-ranging effects on many areas of your life. Beyond Obedience revolutionizes dog training by addressing the spiritual, physical, and psychological needs of dogs and people, teaching them to communicate effectively through powerful techniques, including visualization and energy work, and offering them valuable insight into the emotional bonds that enrich the lives of animals and their companions. Guidelines Dogs are born knowing how to bark, bite, dig, chew, chase, jump up on one another, eliminate when they need to, and snarl when they feel threatened. It is a challenge to get a dog to suppress or modify his instincts in order to make human existence more pleasant. If the dog reverts, you need to remember that these acts are not malicious; the dog is simply doing the best he can with information he has been given about living with and behaving in a socially acceptable way toward a totally different species. Dogs can learn whatever you can find a way to teach them, so long as it is within their physical capability to perform. Dogs, like humans, take the path of least resistance; they do only what works well and easily to satisfy their needs and desires. If it is a self-rewarding move, they will repeat and escalate the behavior, whether that behavior is in harmony or conflict with your wishes. Every dog has its own point of motivation, a trigger that will evoke a response and awaken its desire to respond to its human.
Where I'm from
Author: Steven Borsman
Publisher:
ISBN:
Category : American poetry
Languages : en
Pages : 33
Book Description
"In the Fall of 2010 I gave an assignment in my Appalachian Literature class at Berea College, telling my students to write their own version of "Where I'm From" poem based on the writing prompt and poem by George Ella Lyon, one of the preeminent Appalachian poets. I was so impressed by the results of the assignment that I felt the poems needed to be preserved in a bound document. Thus, this little book. These students completely captured the complexities of this region and their poems contain all the joys and sorrows of living in Appalachia. I am proud that they were my students and I am very proud that together we produced this record of contemporary Appalachian Life" -- Silas House
Publisher:
ISBN:
Category : American poetry
Languages : en
Pages : 33
Book Description
"In the Fall of 2010 I gave an assignment in my Appalachian Literature class at Berea College, telling my students to write their own version of "Where I'm From" poem based on the writing prompt and poem by George Ella Lyon, one of the preeminent Appalachian poets. I was so impressed by the results of the assignment that I felt the poems needed to be preserved in a bound document. Thus, this little book. These students completely captured the complexities of this region and their poems contain all the joys and sorrows of living in Appalachia. I am proud that they were my students and I am very proud that together we produced this record of contemporary Appalachian Life" -- Silas House
The Marketing Guide For Financial Advisors
Author: Claire Akin
Publisher:
ISBN: 9781705950395
Category :
Languages : en
Pages : 160
Book Description
The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.
Publisher:
ISBN: 9781705950395
Category :
Languages : en
Pages : 160
Book Description
The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.