Advanced Marketing Research PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Advanced Marketing Research PDF full book. Access full book title Advanced Marketing Research by Richard Bagozzi. Download full books in PDF and EPUB format.
Author: Richard Bagozzi
Publisher: John Wiley & Sons
ISBN: 1557865493
Category : Business & Economics
Languages : en
Pages : 434
Get Book Here
Book Description
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Author: Richard Bagozzi
Publisher: John Wiley & Sons
ISBN: 1557865493
Category : Business & Economics
Languages : en
Pages : 434
Get Book Here
Book Description
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
Author: Dominique M. Hanssens
Publisher: Springer Science & Business Media
ISBN: 0306475944
Category : Business & Economics
Languages : en
Pages : 507
Get Book Here
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author: Jan Jacobs
Publisher: Springer Science & Business Media
ISBN: 9780792382546
Category : Business & Economics
Languages : en
Pages : 248
Get Book Here
Book Description
Econometric Business Cycle Research deals with econometric business cycle research (EBCR), a term introduced by the Nobel-laureate Jan Tinbergen for his econometric method of testing (economic) business cycle theories. EBCR combines economic theory and measurement in the study of business cycles, i.e., ups and downs in overall economic activity. We assess four methods of EBCR: business cycle indicators, simultaneous equations models, vector autoregressive systems and real business indicators. After a sketch of the history of the methods, we investigate whether the methods meet the goals of EBCR: the three traditional ones, description, forecasting and policy evaluation, and the one Tinbergen introduced, the implementation|testing of business cycles. The first three EBCR methods are illustrated for the Netherlands, a typical example of a small, open economy. The main conclusion of the book is that simultaneous equation models are the best vehicle for EBCR, if all its goals are to be attained simultaneously. This conclusion is based on a fairly detailed assessment of the methods and is not over-turned in the empirical illustrations. The main conclusion does not imply the end of other EBCR methods. Not all goals have to be met with a single vehicle, other methods might serve the purpose equally well - or even better. For example, if one is interested in business cycle forecasts, one might prefer a business cycle indicator or vector autoregressive system. A second conclusion is that many ideas/concepts that play an important role in current discussions about econometric methodology in general and EBCR in particular, were put forward in the 1930s and 1940s. A third conclusion is that it is difficult, if not impossible, to compare the outcomes of RBC models to outcomes of the other three methods, because RBC modellers are not interested in modelling business cycles on an observation-per-observation basis. A more general conclusion in this respect is that methods should adopt the same concept of business cycles to make them comparable.
Author: Gilles Laurent
Publisher: Springer Science & Business Media
ISBN: 9401114021
Category : Business & Economics
Languages : en
Pages : 459
Get Book Here
Book Description
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. In so doing, our dedicated triumvirate has blended together pieces of diverse research traditions-some of them quite puzzling-and mixed significantly differentiated styles of expression. The controversial display of self-confidence by some distinguished colleagues, the amazingly emo tional "good old" memories revived by their peers, the scapegoat-finding and moralizing confessions produced by some of their disciples together with the detached systematic rigidity of some others all combine to pro duce a multivarious patchwork that may well prove the existence of a marketing scholar lifecycle. This cartoon-like four-class typology might even make it worth the reader's while to indulge in some guesswork to discover the sequence of the four stages as an exercise and then partition the author population accordingly.
Author: William J. Baumol
Publisher: Oxford University Press
ISBN: 0195359267
Category : Business & Economics
Languages : en
Pages : 356
Get Book Here
Book Description
This comprehensive study is a collection of original articles that view the current state of knowledge of the convergence hypothesis. The hypothesis asserts that at least since the Second World War, and perhaps for a considerable period before that, the group of industrial countries was growing increasingly homogeneous in terms of levels of productivity, technology and per capita incomes. In addition, there was general catch up toward the leader, with gradual erosion of the gap between the leader country, the U.S., throughout most of the pertinent period, and that of the countries lagging most closely behind it. The book examines patterns displayed by individual industries within countries as well as the aggregate economies, various influences that underlie the process of convergence that seems to have occurred, and the role that convergence has played and promises to play in the future of the newly industrialized nations and the less developed countries. Much of the analysis is set in a historical perspective, with particular attention paid to the record following World War II. The prestigious editors conclude that increasing productivity is the key to rising living standards in a globalized marketplace. Contributors include: Moses Abramovitz, Alice M. Amsden, Magnus Blomstrom, David Dollar, Takashi Hikino, Gregory Ingram, William Lazonick, Frank Lichtenberg, Robert E. Lipsey, Angus Maddison, Gavin Wright, and Mario Zejan.
Author: Cornelius van der Meer
Publisher: Routledge
ISBN: 1134977301
Category : Business & Economics
Languages : en
Pages : 332
Get Book Here
Book Description
Food prices in Japan are extremely high by international standards, and its agricultural sector is beset by low productivity. This book determines what the real level of Japanese agricultural productivity is by comparing it with other developed countries and with less developed countries. Japan has set itself the goal of catching up with the European Community in agricultural productivity, and so the book makes an extended comparison of Japanese and Dutch agriculture to try and determine the likelihood of this happening. Extended inter-country comparisons with Taiwan and the United States are also undertaken. The book analyses how various political and economic factors have interacted to prevent Japan achieving high agricultural productivity at the same time as it was experiencing remarkable growth in its industrial productivity. Solutions to the current problem are suggested and the book concludes by discussing the relevance of Japan's experience to other developing economies.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Author: J.J. Krabbe
Publisher: Springer Science & Business Media
ISBN: 9401125902
Category : Business & Economics
Languages : en
Pages : 235
Get Book Here
Book Description
Since the 'environmental revolution' began in the late 1960s, economists have done a lot of work in the field of economic theory-building on the preservation of nature. Meanwhile, environmental economic literature has swelled to a large stream of articles in journals of different signature. As a result, a coherent economic view of the phenomenon ofenvironmental degradation has emerged. Several kinds of 'green' public policies and their impacts on both nature and the performance of the economy have been analysed. The feasibility ofspecific types of policy has also been discussed. The aim of the book is to provide an insight into the ways economists analyse the problems ofenvironmental pollution and the depletion ofnatural resource. To this purpose a number of articles have been selected. Some of them have a fundamental character, others an applied nature and are foremost, practically oriented. The presentation of the collection emphasizes our belief that economists are able to deliver an essential contribution to the design of policies to protect nature. It is clear that 'nature' and 'environment' may no longer be regarded as 'free gifts' to society. Rather, they have to be seen as scarce resources, and environmental disruption and resource depletion as allocation problems. Ifa natural resource is scarce, a price must be charged in accordance with the degree ofscarcity since otherwise society will be confronted with misallocations. In this connection there are two topics which are of particular interest to economists.
Author: Joris Ghysels
Publisher: Edward Elgar Publishing
ISBN: 9781782541660
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
"Studies the joint decisions made by parents regarding the time they allocate to paid employment and childcare. Extensive cross-national data is analysed from three countries that represent the diversity of European households: Belgium, Denmark and Spain. The book compares and contrasts the results and draws out important implications for European social policy"--Book jacket.
Author: Matthew T. Jones
Publisher:
ISBN:
Category : Gold
Languages : en
Pages : 76
Get Book Here
Book Description
This paper revises pre-World War II current account data for thirteen countries by treating gold flows on a consistent basis. The standard historical data sources often fail to distinguish between monetary gold exports, which are capital-account credits, and nonmonetary gold exports, which are current-account credits. The paper also adjusts historical investment data to account for changes in inventories. The revised data are used to construct estimates of saving and investment over the period from 1850 to 1945. Our methodology for removing monetary gold flows from the current account leads naturally to a gold-standard version of the Feldstein-Horioka hypothesis on capital mobility. The regression results are in broad agreement with those of Eichengreen, who found a significantly positive cross-sectional correlation between saving and investment even during some periods when the gold standard prevailed. Despite reaching broadly similar conclusions, we estimate correlations between saving and investment that are somewhat lower and less significant than those Eichengreen found. In particular, we find that in comparison to other interwar subsamples, the saving-investment correlation is markedly low during the fleeting years of a revived world gold standard, 1925-1930.
