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Author: Eli Avraham
Publisher: Routledge
ISBN: 1136378405
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Author: Eli Avraham
Publisher: Routledge
ISBN: 1136378405
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Author: Eli Avraham
Publisher: Routledge
ISBN: 0750684526
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
This text discusses the various dimensions of an image crisis & different strategies to overcome it, both in practice & theory. It is based on analysis of dozens of case studies, public relations campaigns, advertisements, press releases, academic & news articles articles, & websites of cities, countries & tourist destinations.
Author: Eli Avraham
Publisher: Springer
ISBN: 1137342153
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author: Nigel Bradley
Publisher: Routledge
ISBN: 1135070423
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.
Author: K. Dinnie
Publisher: Springer
ISBN: 0230294790
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Author: Phil Harris
Publisher: SAGE
ISBN: 1473959071
Category : Business & Economics
Languages : en
Pages : 1011
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Book Description
This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Author: Prof K Vijaya Babu
Publisher: Zenon Academic Publishing
ISBN: 8192681971
Category :
Languages : en
Pages : 270
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Book Description
The tourism industry of India is economically important and growing rapidly. The World Travel & Tourism Council calculated that tourism generated ₹ 6.4 trillion or 6.6% of the nation's GDP in 2012. It supported 39.5 million jobs, 7.7% of its total employment. The sector is predicted to grow at an average annual rate of 7.9% from 2013 to 2023. This gives India the third rank among countries with the fastest growing tourism industries over the next decade. India has a large medical tourism sector which is expected to grow at an estimated rate of 30% annually to reach about ₹ 95 billion by 2015. According to provisional statistics 6.29 million foreign tourists arrived in India in 2011, an increase of 8.9% from 5.78 million in 2010. This ranks India as the 38th country in the world in terms of foreign tourist arrivals. Domestic tourist visits to all states and Union Territories numbered 1,036.35 million in 2012, an increase of 16.5% from 2011. The most represented countries are the United States (16%) and the United Kingdom (12.6%). In 2011 Maharashtra, Tamil Nadu and Delhi were the most popular states for foreign tourists. Domestic tourists visited the states Uttar Pradesh, Andhra Pradesh and Tamil Nadu most frequently. Chennai, Delhi, Mumbai and Agra have been the four most visited cities of India by foreign tourists during the year 2011. Worldwide, Chennai ranked 41 by the number of foreign tourists, while Delhi is ranked at 50, Mumbai at 57 and Agra at 65 and Kolkata at 99. The Travel & Tourism Competitiveness Report 2013 ranks India 65th out of 144 countries overall. The report ranks the price competitiveness of India's tourism sector 20th out of 144 countries. It mentions that India has quite good air transport (ranked 39th), particularly given the country’s stage of development, and reasonable ground transport infrastructure (ranked 42nd). Some other aspects of its tourism infrastructure remain somewhat underdeveloped however. The nation has very few hotel rooms per capita by international comparison and low ATM penetration. As per the UNWTO World Tourism Barometer, December 2013, India’s rank in the World Tourism Receipts during 2012 was 16th and rank in international tourist arrivals was 41. The rank of India was 7th among Asia and the Pacific Region in terms of tourism receipts during 2012. The Ministry of Tourism designs national policies for the development and promotion of tourism. In the process, the Ministry consults and collaborates with other stakeholders in the sector including various Central Ministries/ agencies, State Governments, Union Territories and the representatives of the private sector. Concerted efforts are being made to promote new forms of tourism such as rural, cruise, medical and eco-tourism. The Ministry also maintains the Incredible India campaign. India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business, educational and sports tourism. Therefore the practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these evident scenarios emphasize the need of a broad-based research in the field of Tourism in India. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the Tourism institutes, consultants, practicing managers from industry and government officers. Prof. K.VijayaBabu Jayaprakashnarayana. G
Author: Ahmad Rasmi Albattat
Publisher: Emerald Group Publishing
ISBN: 1787699390
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
By identifying major emergencies that have occurred in the hotel industry; investigating hotels’ preparation for emergencies in the past; and exploring how hotels manage and overcome such emergencies; this book will increase the awareness of emergency managers on how to manage and overcome the impact of emergencies in the hospitality industry.
Author: Tazim Jamal
Publisher: SAGE Publications
ISBN: 1412923972
Category : Travel
Languages : en
Pages : 737
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Book Description
"The strongest overview I have encountered of the scope and the current state of research across all the fields involved in advancing our understanding of tourism. For its range of topics, depth of analyses, and distinction of its contributors, nothing is comparable." - Professor Dean MacCannell, University of California, Davis "The breadth of vision and sweep of accounts is remarkable, and range of topics laudable... a rare combination of the authoritative, the challenging and stimulating." - Professor Mike Crang, Durham University Tourism studies developed as a sub-branch of older disciplines in the social sciences, such as anthropology, sociology and economics, and newer applied fields of study in hospitality management, civil rights and transport studies. This Handbook is a sign of the maturity of the field. It provides an essential resource for teachers and students to determine the roots, key issues and agenda of tourism studies, exploring: The evolution and position of tourism studies The relationship of tourism to culture The ecology and economics of tourism Special events and destination management Methodologies of study Tourism and transport Tourism and heritage Tourism and postcolonialism Global tourist business operations Ranging from local to global issues, and from questions of management to the ethical dilemmas of tourism, this is a comprehensive, critically informed, constructively organized overview of the field. It draws together an inter-disciplinary group of contributors who are among the most celebrated names in the field and will be quickly recognized as a landmark in the new and expanding field of tourism studies.
Author: Dallen Timothy
Publisher: Routledge
ISBN: 131722924X
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
The Routledge Handbook on Tourism in the Middle East and North Africa examines the importance of tourism as a historical, economic, social, environmental, religious and political force in the Middle East and North Africa (MENA). It highlights the ecological and resource challenges related to water, desert environments, climate change and oil. It provides an in-depth analysis of the geopolitical conditions that have long determined the patterns of tourism demand and supply throughout the region and how these play out in the everyday lives of residents and destinations as they attempt to grow tourism or ignore it entirely. While cultural heritage remains the primary tourism asset for the region as a whole, many new types of tourisms are emerging, especially in the Arabian Gulf region, where hyper-development is closely associated with the increasingly prominent role of luxury real estate and shopping, retail, medical tourism, cruises and transit tourism. The growing phenomenon of an expatriate workforce, and how its segregation from the citizenry creates a dual socio-economic system in several countries, is unmatched by other regions of the world. Many indigenous people of MENA keep themselves apart from other dominant groups in the region, although these social boundaries are becoming increasingly blurred as tourism, being one socio-economic force for change, has inspired many nomadic peoples to settle into towns and villages and rely more on tourists for their livelihoods. All of these issues and more shape the foundations of this book. This Handbook is the first of its kind to examine tourism from a broad regional and inclusive perspective, surveying a broad range of social, cultural, heritage, ecological and political matters in a single volume. With a wide range of contributors, many of whom are natives of the Middle East and North Africa, this Handbook is a vital resource for students and scholars interested in Tourism, Middle East Studies and Geography.
