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Author: Helen Katz
Publisher: Routledge
ISBN: 042978564X
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author: Helen Katz
Publisher: Routledge
ISBN: 042978564X
Category : Business & Economics
Languages : en
Pages : 236
Get Book Here
Book Description
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Category : Language Arts & Disciplines
Languages : en
Pages : 465
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Book Description
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Author:
Publisher:
ISBN:
Category : Bibliography of bibliographies
Languages : en
Pages : 96
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Book Description
Author: Peter Fenrich
Publisher: Informing Science
ISBN: 193288680X
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
This book is intended for students, instructional designers, professors, instructors, teachers, trainers, software developers, and development team leaders who: • are taking a course on creating computer-based training/educational software applications • are or will be working on a computer-based training/educational software development team • need to expand their skills into the multimedia technology field • are excited about the possibilities of teaching with multimedia • have worked on their own and unsuccessfully tried to do it all • may have created mediocre computer-based training/educational software • want to do it right the first time • need a practical reference • need practical guidelines for creating computer-managed presentations This book focuses on the practical principles of creating computer-based training/educational software applications and computer-managed presentations. In computer-based training/educational software applications, the computer assumes the teaching role. In computer-managed presentations, you maintain the responsibility for teaching the learners and use what is contained in the presentation as a resource. In a sense, computer-managed presentations are a subset of computer-based training/educational software applications. Their differences will be highlighted throughout this book. This book will not make you an expert in designing computer-based training/educational software applications. Expertise comes through years of experience and continual learning. However, this book will provide you with the foundations for creating professional, instructionally-effective products. To gain support for your computer-based training/educational software applications and computer-managed presentations and to silence the critics, it is important to create excellent products. People will notice quality much more than quantity. This is especially true for your first project. This book, with its numerous practical hints, will help you do it right from your first project onward.
Author: Brian G. Boucher
Publisher: Educational Technology
ISBN: 9780877780458
Category : Audio-visual education
Languages : en
Pages : 212
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Book Description
Author: Helen Katz
Publisher: Routledge
ISBN: 1135194548
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Author: Fatima Salah
Publisher:
ISBN:
Category : Audio-visual materials
Languages : en
Pages : 256
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Book Description
Author: Robert A. Reiser
Publisher: Educational Technology
ISBN:
Category : Education
Languages : en
Pages : 148
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Book Description
Abstract: This book presents practical guidelines for the selection of instructional media in the fields of education and training. These guidelines are likely to be of benefit to instructional designers, trainers, classroom teachers, instructors, media specialists, and administrators. The media selection model described in this book focuses on the principles of human learning that should be considered when selection decisions are being made, as well as on the practical factors that must be considered in the selection process. By employing the model, users can be assured that the media they choose will not only be appropriate from a practical point of view, but also from the important standpoint of learning effectiveness.
Author: A. W Bates
Publisher:
ISBN: 9780995269231
Category :
Languages : en
Pages :
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Book Description
Author: Richard N. Landers
Publisher: Springer
ISBN: 3319299891
Category : Psychology
Languages : en
Pages : 387
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Book Description
This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.
