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Author: Asheida Charles
Publisher: GRIN Verlag
ISBN: 3668125449
Category : Performing Arts
Languages : en
Pages : 22
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Book Description
Seminar paper from the year 2014 in the subject Communications - Mass Media, grade: 94%, Communication University of China (Institute of Communication Studies), course: Theories of Communication, language: English, abstract: The purpose of this paper is to examine and criticize the representation of female body image by mass media. For decades the bodies of women have been tailored to highlight products and services by advertisers and owners of the media as a means of generating capital gains. This tailoring, has led to what many have come to accept as the ‘ideal image of beauty’ that every woman should endeavor to achieve. This paper continues the discussion on a topic that is widely and frequently discussed. The theoretical framework that this paper employs is based on one of the most applauded theory in communication studies; The Political Economy of Communication and Media theory, which was first coined by Dallas William Smythe. This theory is pertinent to understand the presence of the commercial forces behind creating and maintaining this ideal body image, particularly by advertisers in mass media. The form of mass media that this paper concentrates on is women’s magazine, with specific focus on advertisements regarding beauty and cosmetic products/services. Additionally, case studies in the US and China are used to depict the influence mass media representation of female body image on women.
Author: Asheida Charles
Publisher: GRIN Verlag
ISBN: 3668125449
Category : Performing Arts
Languages : en
Pages : 22
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Book Description
Seminar paper from the year 2014 in the subject Communications - Mass Media, grade: 94%, Communication University of China (Institute of Communication Studies), course: Theories of Communication, language: English, abstract: The purpose of this paper is to examine and criticize the representation of female body image by mass media. For decades the bodies of women have been tailored to highlight products and services by advertisers and owners of the media as a means of generating capital gains. This tailoring, has led to what many have come to accept as the ‘ideal image of beauty’ that every woman should endeavor to achieve. This paper continues the discussion on a topic that is widely and frequently discussed. The theoretical framework that this paper employs is based on one of the most applauded theory in communication studies; The Political Economy of Communication and Media theory, which was first coined by Dallas William Smythe. This theory is pertinent to understand the presence of the commercial forces behind creating and maintaining this ideal body image, particularly by advertisers in mass media. The form of mass media that this paper concentrates on is women’s magazine, with specific focus on advertisements regarding beauty and cosmetic products/services. Additionally, case studies in the US and China are used to depict the influence mass media representation of female body image on women.
Author: Maggie Wykes
Publisher: SAGE
ISBN: 9780761942481
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
The Media and Body Image draws together literature from sociology, gender studies, and psychology; brings together new empirical work on both media representations and audience responses; and offers a broad discussion of this topic in the context of socio-cultural change, gender politics, and self-identity.
Author: Kevin Roberts
Publisher: powerHouse Books
ISBN: 1576875342
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Author: Karen Bale
Publisher: VDM Publishing
ISBN:
Category : Education
Languages : en
Pages : 70
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Book Description
Body dissatisfaction is a common emotion in women, and female body images published in women's magazines serve as the ideal body standards for some women. The purpose of this content analysis was to ascertain how Caucasian undergraduate female coders would rank the female body images presented in women's fashion, health, and fashion and health-related magazines viewed most often by female undergraduate students as listed in Simmons Market Research Bureau (2003). Samples of the photographic images presented in the 12 women's magazines for June 2005 and samples of the archived 1995 and 2000 issues of these 12 magazines were evaluated by the coders. Furthermore, samples of the female photographic images presented in four May and three June 1950 magazines were also ranked by the coders. This content analysis uses a rating scale to rank female body images that are systematically random sampled from women's magazines. The findings indicate body images vary significantly from 1950 to 2005 and 1995 to 2005. Furthermore, at least 90 percent of the sampled images from the 1995, 2000, and 2005 magazine titles were ranked thin.
Author: Tonia Fondermann
Publisher: GRIN Verlag
ISBN: 3638224171
Category : Social Science
Languages : en
Pages : 30
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Book Description
Seminar paper from the year 2002 in the subject Sociology - Gender Studies, grade: 1,7 (A-), Ruhr-University of Bochum (Sociology), course: Feminist Theory, language: English, abstract: Images of femininity and masculinity are always present in every-day-life. Mass-media supports the gender-specific perception and forms the examples with which we are supposed to be conform. This contributes to the maintenance of stereotypic believes about men and women in our society. When we talk about images of women (or men) we mean all the little things that are connected with the notion “woman” (or “man”). We know what a woman is and how she should look and behave to belong to that category. Society has certain expectations towards the sexes. Often these expectations towards men and women are contrary to each other (e.g. man strong, woman weak). Every human being in the western societies is defined either as male or female. Irene Dölling (1993, pp. 23-24) calls these socially formed images collective and cultural patterns of perception and interpretation. Several questions are of interest for this analysis of medial representations of women: How are women represented? Do they correspond to the beauty norm? Are woman mostly connoted with sexuality? And, in order to have a comparative object, I will look at men’s representation in the media. I will deal with the following questions: How are men represented in comparison to women? Are gender roles still so stereotypic and rigidly divided, or have they become on both sides more fluent? Supposing now in advance that media still uses traditional stereotypes, I want to find explanation why this is so. Who profits from presenting women according to the cliché? Why is it so difficult to change the medial image of women, and why are women still “in the kitchen” after over two centuries of feminism?
Author: Theresa Carilli
Publisher: Lexington Books
ISBN: 0739176994
Category : Social Science
Languages : en
Pages : 218
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Book Description
Challenging Images of Women and the Media: Reinventing Women’s Lives, edited by Theresa Carilli and Jane Campbell, collects fifteen articles addressing the status of women through an examination of depictions of women in the media. This in-depth study shows how mixed messages from the media muddle attempts at breaking the “glass screen,” causing women to constantly question their role in global culture. With cake ads followed by diet commercials, the media’s depiction of women is both confusing and contradictory. While more and more women have begun to contribute to the media as respected anchors, talk show hosts, and commentators, these portrayals are often counteracted by music videos and reality television shows such as Jersey Shore. This collection seeks to analyze these depictions and their effects on women and culture. The contributors to this anthology hail from such diverse locations as Japan, Australia, Pakistan, India, China, Bulgaria, and the United States. With this global focus, Challenging Images of Women in the Media scrutinizes issues of race, ethnicity, class, and sexuality through a study of gendered media portrayals. By challenging the status quo of media images, the contributors to this essential volume invite a dialogue about women’s lives.
Author: Linda Dittmann
Publisher: GRIN Verlag
ISBN: 3638295079
Category : Literary Collections
Languages : en
Pages : 14
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Book Description
Seminar paper from the year 2004 in the subject American Studies - Culture and Applied Geography, grade: 1,3 (A), Martin Luther University (Institute for Anglistics/ American Studies), course: Twentieth-Century American Women's History, language: English, abstract: According to Webster’s Dictionary, media is “a medium of cultivation, conveyance, or expression”1. It contains newspapers, magazines, television, radio, the internet, video games, and much more. Undoubtedly, not only men but also women appear in media. Along with it, women are bombarded by lots of media pictures every day, nowadays. Those pictures present women who are beautiful only if they are slim, pretty, and culturally accepted. In the opinion of the viewers, television is supposed to be the medium that is most “real”. In that case, one has to question the correctness of the images of women on television and how this affects the attitudes of the viewers. Advertisements are probably the most influential products on television. Here, women are mainly pictured as a housewife who is married, with children, and who is obsessed with cleanliness or as a sex object who is tall, with long legs, wonderful teeth, hair, and skin. Similarly, the image of women as sex objects can be found in other media such as magazines, music clips, or video games. One can find many examples for each. Thus, Britany Spears hardly wears any clothes in her music videos and men who are shown in the background of music clips are fully clothed while women in the same position are close to be naked2. If you have look at computer games you won`t find many women in it but if so they are very much sexualized – “wearing tight revealing clothes and having unrealistically large breasts, and distorted small waists”3 - such as Lara Croft. This paper will deal with those images of women and consequently the effects of them. Concerning the effects this work will concentrate on the increasing prevalence of plastic surgery, especially among teenagers, eating disorders, and low self-esteem nowadays. 1 Merriam-Webster’s Collegiate Dictionary (1997), 10th edition. Springfield. 2 What’s the problem? Facts about girls, women and media, No name. No date. 3 pages. Online. Internet. April 25, 2004. Available: URL:http://www.mediaandwomen.org/problem.html p. 1-2. 3 Ibid., p.2.
Author: Noliwe Rooks
Publisher: Taylor & Francis
ISBN: 113483246X
Category : Social Science
Languages : en
Pages : 244
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Book Description
This book contributes to our collective understanding of the significance of representations of women and gender in magazines in both their print and online forms. The essays are authored by scholars, writers and cultural producers in fields such as art, film and visual studies, literature, critical race studies, communications, broadcast and print journalism, history, and women and gender studies. Taken as a whole, the volume offers historical breadth and perspectives that are transnational and cross-racial on women in magazines and digital media in a variety of ways. It examines how women are represented, how women have created and produced magazines and how women make meaning of themselves and their world using magazines as key sources of information.
Author: Helen Butcher
Publisher:
ISBN:
Category : Sexism
Languages : en
Pages : 44
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Book Description
Author:
Publisher: Elsevier
ISBN:
Category :
Languages : en
Pages : 631
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Book Description
