Author: Sally Stewart
Publisher: John Wiley & Sons
ISBN: 9780471271550
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
Author: Lynn Gidluck
Publisher: Benchmark Press
ISBN: 0973506164
Category :
Languages : en
Pages : 18
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Book Description
Author: Brad Phillips
Publisher: Speakgood Press
ISBN: 9780988322004
Category : Interviewing in mass media
Languages : en
Pages : 256
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Book Description
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: J. Suzanne Horsley
Publisher: Waveland Press
ISBN: 1478651342
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
The Media Relations Training Handbook provides a step-by-step guide for students and early career professionals to develop a robust and comprehensive media training program. Written by authors with extensive experience working with media and conducting training sessions, this handbook provides real-world insights into the demands of preparing spokespersons, subject matter experts, and organizational leaders to deliver successful media interviews. Each chapter presents defined learning objectives followed by action steps that take the reader through development of all the components—from developing a philosophy and strategic plan for media relations to implementing realistic training sessions and everything in between. Once completed, the worksheets, writing prompts, checklists, and templates will generate an actionable training plan for media relations teams that is informed by research and connected to organizational strategy. This handbook allows instructors and teams to easily customize their approach based on their media relations goals, the team’s composition, skillsets, use of subject matter experts, budgets, available training resources and personnel, and connections with industry partners. Recommendations are given for a variety of financial and personnel considerations to help teams be equipped for a successful media training experience. The Media Relations Training Handbook makes an excellent companion text to On Deadline: Managing Media Relations, Sixth Edition, guiding students from classroom learning to hands-on activities. A template of all Action Steps is available for download here.
Author: Leo Brown
Publisher: Jones & Bartlett Learning
ISBN: 0763731676
Category : Emergency medical services
Languages : en
Pages : 110
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Book Description
As most public safety professionals are aware, the events that require emergency response personnell also frequently attract members of the news media. With this in mind, Media Relations for Public Safety Professionals provides a primer for emergency responders who find themselves confronted by the media.
Author: Susan Harrow
Publisher: Harper Paperbacks
ISBN: 9780060958534
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Whether you're a company employee looking to move up the corporate ladder or an entrepreneur wanting to position yourself as a hot property, Susan Harrow will show you how to master the art of self-promotion with style and substance. Sell Yourself Without Selling Your Soul will teach you: To be the message you want to give. The formula professional publicists use to create a winning press kit. Strategies to master any type of media interview, verbally and sychologically. Insider secrets to help you become an overnight expert. The dos and don'ts of forming strong lasting bonds with the media. Dozens of ways to gain worldwide fame and fortune on your own terms. Written in a conversational, woman-to-woman style, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money.
Author: Timothy Penning
Publisher:
ISBN: 9780989095631
Category :
Languages : en
Pages : 120
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Book Description
A handbook about writing for media relations.
Author: Ed Barks
Publisher:
ISBN: 9780974253817
Category :
Languages : en
Pages :
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Book Description
The AP Style guide for media relations. Yours will be dog-eared in no time!Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.Implementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.Reporters Don't Hate You covers it all:?How to build meaningful, beneficial relationships with reporters?Why sustained practice is so essential - and tips for how to do it?What it takes to handle the hottest of hot potato questions?How to avoid falling victim to reporter tricks and traps?Why you should compose your headline before the editors do?Best practices for TV interviewsWhether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. Reporters Don't Hate You is the resource you've been seeking.It takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.
Author: Bradford Fitch
Publisher: The Capitol Net Inc
ISBN: 9781587330032
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com
