Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e PDF Download
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Author: Bradford Fitch
Publisher: The Capitol Net Inc
ISBN: 1587332620
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.
Author: Bradford Fitch
Publisher: The Capitol Net Inc
ISBN: 1587332620
Category : Business & Economics
Languages : en
Pages : 334
Get Book Here
Book Description
Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change. As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.
Author: Alexander V. Laskin
Publisher: John Wiley & Sons
ISBN: 1394180357
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key organizational publics, perfect for business and management students Organizational Reputation Management: A Strategic Public Relations Perspective presents comprehensive coverage of how corporations, governments, and non profit organizations build and maintain their reputation. This unique textbook provides students with a solid understanding of the function of public relations as a strategic activity, as author Alexander V. Laskin offers a real-world relationship management perspective while employing an innovative approach to defining and analyzing reputation. Student-friendly chapters introduce all essential concepts of reputation management, describe the entire process of reputation management, help future organizational leaders appreciate the importance of reputation, explain measurement and evaluation methods, and define organizational reputation through relationships with key stakeholders such as investors, employees, and customers. Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation. Organizational Reputation Management: A Strategic Public Relations Perspective is the ideal textbook for undergraduate and graduate courses in reputation management, public relations management, and strategic communication.
Author: Lynne A. Weikart
Publisher: Waveland Press
ISBN: 1478649526
Category : Political Science
Languages : en
Pages : 334
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Book Description
A nonprofit’s mission cannot be achieved unless there are resources available to fund it—without a sound financial strategy, a nonprofit cannot thrive. By creating stable financial foundations for their nonprofits, managers take advantage of the nonprofit sector’s size and scope, realize all of the sources and distribution of revenues, and effectively develop fiscal risk assessment methods and apply strategies to mitigate risk. Nonprofit managers must comprehend and efficiently use the financial tools available to them to develop financial policies that will help them to succeed in many types of economies. The Second Edition presents financial concepts in a straightforward format grounded in real examples that are readily accessible to students from any background. The authors provide the groundwork for solid accounting principles and ethical guidelines, define and set standards for internal controls and audits, and explain the ingredients used to measure program performance. Today’s nonprofits must also be aware of the growing scope of the fourth sector of social enterprise, which can inspire nonprofits to be flexible, creative, and innovative in achieving their missions.
Author: James Manor
Publisher: World Bank Publications
ISBN: 082136202X
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Research in recent years on aid effectiveness shows that significant obstacles in fragile states - insecurity, poor governance and weak implementation capacity - usually prevent aid from achieving the desired results in these environments. This study investigates the attributes and effectiveness of donor-supported programmes and projects that worked well under difficult conditions in fragile states. Presented in this study are nine development initiatives in six less developed countries - Afghanistan, Cambodia, Mozambique, Sierra Leone, Timor Leste and Uganda. The cases show that development initiatives, which engage local communities and local level governments, are often able to have significant impact. However, for more substantial improvements to take places, localized gains need to be scaled up either horizontally (other localities) or vertically (to higher levels). Given the advantages of working at the local level and the difficulty of working through mainstream bureaucratic agencies at higher levels in these countries, donors often prefer to create 'parallel-agencies' to reach out to larger numbers of beneficiaries. However, this may in the long run weaken the legitimacy of mainstream government institutions, and donor agencies may therefore choose to work as closely as possible with government officials from the beginning to build trust and demonstrating that new initiatives are non-threatening and help prepare the eventual mainstreaming of 'parallel agencies'.
Author: Mary Tschirhart
Publisher: John Wiley & Sons
ISBN: 0470402997
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
MANAGING NONPROFIT ORGANIZATIONS This essential resource offers an overall understanding of nonprofits based on both the academic literature and practitioner experience. It shows how to lead, manage, govern, and structure effective and ethical nonprofit organizations. Managing Nonprofit Organizations reveals what it takes to be entrepreneurial and collaborative, formulate successful strategies, assess performance, manage change, acquire resources, be a responsible financial steward, and design and implement solid marketing and communication plans. "Managing Nonprofit Organizations is the only introductory text on this subject that manages to do three critical things equally well: It's comprehensive, covering all the key topics leaders of NPOs need to know about; it's practical, providing lots of examples, case incidents, and experiential exercises that connect the content to the real world; and, best of all (and most unique compared to others), it's research-based, drawing on the latest and best empirical studies that look into what works and doesn't work in the world of nonprofit management." —Vic Murray, professor, School of Public Administration, University of Victoria "This book is a rarity—a text that can be used both as the focus for academic study and as a source of stimulating ideas for those practitioners who want to explore theories about management and how they can be applied so they can do a better job. Tschirhart and Bielefeld have explained all aspects of nonprofit management and leadership in a way that will stimulate as well as inform." —Richard Brewster, executive director, National Center on Nonprofit Enterprise, Virginia Tech University "Managing Nonprofit Organizations presents a comprehensive treatment of this important topic. The book satisfies the competencies and curriculum guidelines developed by NASPAA and by NACC and would be ideal for instruction. The book maintains its commitment to informing management and leadership throughout the nonprofit sector." —Jeffrey L. Brudney, Albert A. Levin Chair of Urban Studies and Public Service, Cleveland State University "This is an important book, written by two of the leading scholars in the nonprofit studies field. Nonprofit managers, board members, funders, educators, and others will find Managing Nonprofit Organizations extremely valuable." —Michael O' Neill, professor of nonprofit management, University of San Francisco "Here's the book that my students have been asking for—just the right mix of theory presentation, research findings, and practical suggestions to serve the thoughtful nonprofit management practitioner. It will inform, instruct, and ultimately, inspire." —Rikki Abzug, professor of management, Anisfield School of Business, Ramapo College
Author: David Horton Smith
Publisher: SAGE
ISBN: 0803959931
Category : Social Science
Languages : en
Pages : 361
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Book Description
This volume explores the world of grassroots organizations and outlines their history while differentiating them from the more familiar paid-staff nonprofit organizations. David Horton Smith, a leading scholar on the nonprofit and voluntary sector, examines the available empirical research on the topic and analyzes the theoretical concepts that have come to define such associations. He affords the reader a complete, detailed description of the nature and characteristics of grassroots organizations, their formation, structure, leadership, life cycle, effectiveness, and their integral role in postmodern societies.
Author: Carole M. Howard
Publisher: Waveland Press
ISBN: 1478647531
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is must-read for prospective and current media relations professionals dedicated to maximizing their organization’s results. As one reviewer remarked, On Deadline is “like having a professional mentor and media consultant on speed dial.” It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.
Author: Stephen Mark
Publisher: Dream Board Publications
ISBN: 0981627501
Category : Body, Mind & Spirit
Languages : en
Pages : 190
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Book Description
This empowering book shows how changing the way a person thinks can radically transform their life; it is an excellent guide to help get anyone on the path to creating success and abundance. It is a step-by-step inspirational guide with real life examples to leave a powerful and lasting impact in the readers mind. It takes the reader through the necessary steps to start changing their thoughts and beliefs so they can achieve their dream life. You will learn more about how your perceptions control everything you see and hear, while providing useful life tools to create a better life. It gives you the opportunity to test yourself as to where you are in your life. You are taken through numerous exercises to help you understand yourself in more detail. So are you one of those people who believe that good fortune, success, blooming health and all the perks of a wealthy lifestyle comes to a select few, who somehow have managed to win life's lottery?
Author: Doug Levy
Publisher: Public Safety Press
ISBN: 9781732065956
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The all-new 2023 edition of The Communications Golden Hour®: The Essential Guide to Public Information When Every Minute Counts captures what Doug Levy and dozens of other experienced PIOs have learned the hard way in crises and emergencies of all kinds. With lessons from those who have been on the front lines and in the headlines, the all-new second edition teaches both government and corporate communicators how to be ready for anything. Updated with case studies on the Covid-19 pandemic, racial justice protests, and major disasters like the Florida building collapse.
Author: Karen Emmorey
Publisher: Psychology Press
ISBN: 1135632952
Category : Psychology
Languages : en
Pages : 425
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Book Description
Classifier constructions are universal to sign languages and exhibit unique properties that arise from the nature of the visual-gestural modality. The major goals are to bring to light critical issues related to the study of classifier constructions and to present state-of-the-art linguistic and psycholinguistic analyses of these constructions. It is hoped that by doing so, more researchers will be inspired to investigate the nature of classifier constructions across signed languages and further explore the unique aspects of these forms. The papers in this volume discuss the following issues: *how sign language classifiers differ from spoken languages; *cross-linguistic variation in sign language classifier systems; *the role of gesture; *the nature of morpho-syntactic and phonological constraints on classifier constructions; *the grammaticization process for these forms; and *the acquisition of classifier forms. Divided into four parts, groups of papers focus on a particular set of issues, and commentary papers end each section.
