Media Management PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Media Management PDF full book. Access full book title Media Management by B. K. Chaturvedi. Download full books in PDF and EPUB format.
Author: B. K. Chaturvedi
Publisher: Global Vision Pub House
ISBN: 9788182202313
Category : Education
Languages : en
Pages : 392
Get Book Here
Book Description
Media Management fills a void in the growing field of media management. More and more, colleges and universities are teaching media management courses, mostly in response to studentsâ¬" needs and requests. In this flourishing field, there were no refereed periodicals in which media management scholars could regularly get published and that provided information on the latest media management theories and practices. The text of this book is ideal for students of management because it takes into account flexibility, individuality, and creativity as students face realistic problems and opportunities mirrored in the professional world.
Author: B. K. Chaturvedi
Publisher: Global Vision Pub House
ISBN: 9788182202313
Category : Education
Languages : en
Pages : 392
Get Book Here
Book Description
Media Management fills a void in the growing field of media management. More and more, colleges and universities are teaching media management courses, mostly in response to studentsâ¬" needs and requests. In this flourishing field, there were no refereed periodicals in which media management scholars could regularly get published and that provided information on the latest media management theories and practices. The text of this book is ideal for students of management because it takes into account flexibility, individuality, and creativity as students face realistic problems and opportunities mirrored in the professional world.
Author: Sathya Prakash Elavarthi
Publisher: Taylor & Francis
ISBN: 1000455580
Category : Business & Economics
Languages : en
Pages : 154
Get Book Here
Book Description
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
Author: Ulrike Rohn
Publisher: Routledge
ISBN: 0429560419
Category : Business & Economics
Languages : en
Pages : 246
Get Book Here
Book Description
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.
Author: Vanita Kohli
Publisher: SAGE Publications Pvt. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
With Its Many Unusual Insights And Comprehensive Coverage, This Unique Book Will Attract A Wide Readership. Besides Students Of Mass Communication, Media Business And Advertising, It Will Be Of Equal Interest To Analysts, Media Professionals, Investment Bankers, Advertising And Pr Professionals, And Anyone Interested In India`S Vibrant Media Industry.
Author: Dibakar Panigrahy
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 182
Get Book Here
Book Description
Author: Cinzia Dal Zotto
Publisher: Edward Elgar Publishing
ISBN: 9781781959275
Category : Business & Economics
Languages : en
Pages : 328
Get Book Here
Book Description
This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
Author: Karen E. Sutherland
Publisher: Springer Nature
ISBN: 9819994969
Category :
Languages : en
Pages : 618
Get Book Here
Book Description
Author: Manish Thakur
Publisher: Springer
ISBN: 9811016968
Category : Education
Languages : en
Pages : 236
Get Book Here
Book Description
This volume problematizes different facets of management education in India---pedagogy, curricula, and disciplinary and institutional practices---from the perspective of the Global South. The essays in this volume bring out the institutional challenges of crafting a relevant academic programme that converses with both national specificities and global realities. Coming from diverse academic specializations, the contributors traverse the interface of their respective disciplines with management education. In doing so, they engage with the ongoing global debate on management education. This volume fills a noticeable gap of serious, scholarly reflection on the state of management education. While there have been sporadic reflections and occasional critiques, a critical stocktaking of the institutional and disciplinary aspects of management education has been long wanting. This volume is of interest to scholars and practitioners of management education across the globe, and is likely to generate debate on its contemporary relevance and future trajectory.
Author: Vir Bala Aggarwal
Publisher: Concept Publishing Company
ISBN: 9788170228806
Category : Language Arts & Disciplines
Languages : en
Pages : 496
Get Book Here
Book Description
In Indian context.
Author: Uday Shetty
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
Looking to start your own business in India? Look no further than "The Indian Startup Revolution: 101 Ideas for Starting and Scaling Indian Businesses." This comprehensive guidebook offers 101 innovative and successful startup ideas that are specifically tailored to the unique needs and opportunities of the Indian market. Whether you're interested in e-commerce, healthcare, education, finance, or any other industry, you're sure to find a wealth of practical and actionable ideas in these pages. But "The Indian Startup Revolution" isn't just a list of potential business ventures. It's also a step-by-step guide to building a successful startup, from developing a business plan to securing funding to marketing your product or service to the right audience. With insights from experienced entrepreneurs and industry experts, you'll learn how to navigate the challenges and opportunities of the Indian business landscape and build a thriving company. So if you're ready to take the leap and start your own business, let "The Indian Startup Revolution" be your guide. With its practical advice and proven strategies, it's the ultimate resource for aspiring Indian entrepreneurs.
