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Author:
Publisher: The Marketing Democracy
ISBN: 0983466203
Category :
Languages : en
Pages : 91
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Book Description
Author:
Publisher: The Marketing Democracy
ISBN: 0983466203
Category :
Languages : en
Pages : 91
Get Book Here
Book Description
Author: Judy Ungar Franks
Publisher:
ISBN: 9780983466239
Category : Advertising
Languages : en
Pages : 145
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Book Description
What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.Author Judy Franks is a full-time clinical faculty member of Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications. Franks teaches Consumer Insight and Media courses in the IMC degree programs at Medill. She joined Northwestern in 2008 following a 23 year career in Chicago's top advertising and media services agencies. She also consults with marketers, agencies and the media through her firm, The Marketing Democracy.
Author: Jennifer Cochern LCPC
Publisher: Balboa Press
ISBN: 1504381254
Category : Self-Help
Languages : en
Pages : 111
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Book Description
In Alignment, Jennifer Cochern shares stories from her own life and those of her clients using her alignment model. The model makes use of the everyday human system and pairs it with the foundational concepts of accountability, boundary setting, and communication for a life of clarity.
Author: Marianne Renner
Publisher:
ISBN: 9781077884410
Category :
Languages : en
Pages : 122
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Book Description
Chaos is the biggest thief in our lives. It robs us of our goals, it robs us of our dreams, it robs us of our true purpose--and of living the lives we were meant to live. Chaos to Clarity is a journal to help you achieve a greater sense of confidence, courage, and meaning in your life. The Chaos to Clarity Success Journal is designed to help you focus your thoughts in a new, empowering way.
Author: Phillip Moffitt
Publisher: Penguin
ISBN: 0142196762
Category : Self-Help
Languages : en
Pages : 306
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Book Description
The groundbreaking psychology and self development book with step-by-step plans to achieve emotional health and clarity. “Emotional Chaos to Clarity is a masterwork. Be inspired by the possibilities it opens.” —Jack Kornfield, Ph.D., author of The Wise Heart Despite our best-laid plans, life is difficult, and we sometimes experience anger, anxiety, frustration, and doubt. This emotional chaos can negatively affect the way we live our lives. Yet, Phillip Moffitt shows us that by cultivating a responsive mind rather than a reactive one, we can achieve a state of emotional clarity that allows us to act with a calm mind and a loving heart. Drawing on both Western psychology and Buddhist philosophy, Moffitt’s step-by-step exercises help us to: • Know and act from our core values at all times • Gain wisdom from both pleasant and unpleasant experiences • Free ourselves from the past • Achieve a peaceful inner life, even if our outer life is filled with challenges
Author: Rev. Patricia Cagganello
Publisher:
ISBN: 9781945026614
Category : Family & Relationships
Languages : en
Pages : 314
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Book Description
Real people. Real pain. Real healing. Real stories of transformation. Witness firsthand the challenges that men and women from around the world faced head-on, and how, through their adversity, they became stronger and happier. Welcome to the heart of our shared humanity. Discover hope for the future and a blueprint for your life in these pages.
Author: Mark Bibbins
Publisher: Copper Canyon Press
ISBN: 1619321203
Category : Poetry
Languages : en
Pages : 138
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Book Description
Honored as a "Best Poetry Book of the Year" by Publishers Weekly "The book's a little crazy, packed with air quotes and brackets, jokes and condemnations, forms that explode across the page. Crazily enough, it's also packed with truth.”—NPR “The voice of this third book from Bibbins is marked and numbed by the onslaught of American media and politics that saturate the Internet, television, radio, and smartphone: ‘the way things are going, children/ will have to upgrade to more amusing.’ Much like advertisements or news stories vying for viewer’s attention, the book intentionally overwhelms, eschewing sections; the author instead differentiates the poems by repetition, creating a sort of echo chamber, similar to the way viral information cycles through social media platforms.”—Publishers Weekly, starred review "[A] hilarious send-up of contemporary values and an alarm bell of sorts, directing attention to all that is so sinister in our civilization.”—American Poets "Whip-smart and wickedly funny, They Don't Kill You is Bibbins's most authoritative and self-possessed collection to date."—Boston Review The poems in Mark Bibbins's breakthrough third book are formally innovative and socially alert. Roving across the weird human landscape of modern politics, media-exacerbated absurdity, and questionable social conventions, this collection counters dread with wit, chaos with clarity, and reminds us that suffering is "small//compared to what?" Mark Bibbins teaches in the graduate writing programs at The New School and Columbia University, and edits the poetry section of The Awl. He lives in New York City.
Author: Valerie K. Jones
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 697
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Book Description
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author: Abdu Murray
Publisher: Zondervan
ISBN: 0310562058
Category : Religion
Languages : en
Pages : 246
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Book Description
How can Christians defend truth and clarity to a world that rejects both? Increasingly, Western culture embraces confusion as a virtue and decries certainty as a sin. Those who are confused about sexuality and identity are viewed as heroes. Those who are confused about morality are progressive pioneers. Those who are confused about spirituality are praised as tolerant. Conversely, those who express certainty about any of these issues are seen as bigoted, oppressive, arrogant, or intolerant. This cultural phenomenon led the compilers of the Oxford English Dictionary to name "post-truth" their word of the year in 2016. It's popularity and relevance has only increased since then. By accurately describing the Culture of Confusion and how it has affected our society, author Abdu Murray seeks to awaken Westerners to the plight we find ourselves in. He also challenges Christians to consider how they have played a part in fostering the Culture of Confusion through bad arguments, unwise labeling, and emotional attacks. Ultimately, Saving Truth provides arguments from a Christian perspective for the foundations of truth and how those foundations impart clarity to the biggest topics of human existence: Freedom. Human dignity. Sexuality, Gender, and Identity. Science and Faith. Religious pluralism and Morality. For those enmeshed in the culture of confusion, Saving Truth offers a way to untangle oneself and find hope in the clarity that Christ offers.
Author: Bob Schieffer
Publisher: Rowman & Littlefield
ISBN: 1538107228
Category : Social Science
Languages : en
Pages : 217
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Book Description
From the explosion of fake news to the challenges of the 24 hour news cycle, legendary journalist Bob Schieffer examines political journalism today and those who practice it. Based on interviews with over 40 media leaders, Schieffer provides an inside look at the changing role of media and asks whether today’s citizens are more informed or just overwhelmed.
