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Author: John W. Dimmick
Publisher: Routledge
ISBN: 1135650322
Category : Language Arts & Disciplines
Languages : en
Pages : 158
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Book Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author: John W. Dimmick
Publisher: Routledge
ISBN: 1135650322
Category : Language Arts & Disciplines
Languages : en
Pages : 158
Get Book Here
Book Description
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, advertisers, money--and how they compete, using examples from a variety of studies. Each chapter incorporates relevant economic constructs into the analytic framework. This approach includes the use of economics of scale to explain selection and firm mortality in newspapers and movie theaters; the application of the transaction costs concept to explicate the rise of advertising agencies; the employment of the strategic group concept in analyzing the niche breadth strategy; and the measurement of gratifications-utilities. A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business.
Author: Tareq Ahram
Publisher: Springer
ISBN: 3030204545
Category : Technology & Engineering
Languages : en
Pages : 681
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Book Description
This book addresses emerging issues resulting from the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve the acceptance, effectiveness, and efficiency of said technologies. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. The book is based on two AHFE 2019 Affiliated Conferences – on Artificial Intelligence and Social Computing, and on Service, Software, and Systems Engineering –, which were jointly held on July 24–28, 2019, in Washington, DC, USA.
Author: Alan Albarran
Publisher: Routledge
ISBN: 113561167X
Category : Business & Economics
Languages : en
Pages : 747
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Book Description
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author: Alan B. Albarran
Publisher: Routledge
ISBN: 113585422X
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household and individual) looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study. Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
Author: Peter Pringle
Publisher: Taylor & Francis
ISBN: 113602865X
Category : Language Arts & Disciplines
Languages : en
Pages : 485
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Book Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Author: Mark Deuze
Publisher: SAGE
ISBN: 1412971241
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.
Author: Sonia Livingstone
Publisher: Routledge
ISBN: 1135661308
Category : Language Arts & Disciplines
Languages : en
Pages : 416
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Book Description
Focusing on the meanings, uses, and impacts of new media in childhood, family life, peer culture, and the relation between home and school, this volume sets out to address many of the questions, fears, and hopes regarding the changing place of media in the lives of today's children and young people. The scholars contributing to this work argue that such questions--intellectual, empirical, and policy-related--can be productively addressed through cross-national research. Hence, this volume brings together researchers from 12 countries--Belgium, Denmark, Finland, France, Germany, the United Kingdom, Israel, Italy, the Netherlands, Spain, Sweden, and Switzerland--to present original and comprehensive findings regarding the diffusion and significance of new media and information technologies among children. Inspired by parallels and difference between the arrival of television in the family home during the 1950s and the present day arrival of new media, the research is based on in-depth interviews and a detailed comparative survey of 6- to 16-year-olds across Europe and in Israel. The result is a comprehensive, detailed, and fascinating account of how these technologies are rapidly becoming central to the daily lives of young people. As a resource for researchers and students in media and communication studies, leisure and cultural studies, social psychology, and related areas, this volume provides crucial insights into the role of media in the lives of children. The findings included herein will also be of interest to policymakers in broadcasting, technology, and education throughout the world.
Author: William F. Eadie
Publisher: SAGE
ISBN: 1412950309
Category : Business & Economics
Languages : en
Pages : 993
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Book Description
Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.
Author: Ulrich Sommer
Publisher: Springer Science & Business Media
ISBN: 3642561667
Category : Science
Languages : en
Pages : 232
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Book Description
The question "Why are there so many species?" has puzzled ecologist for a long time. Initially, an academic question, it has gained practical interest by the recent awareness of global biodiversity loss. Species diversity in local ecosystems has always been discussed in relation to the problem of competi tive exclusion and the apparent contradiction between the competitive exclu sion principle and the overwhelming richness of species found in nature. Competition as a mechanism structuring ecological communities has never been uncontroversial. Not only its importance but even its existence have been debated. On the one extreme, some ecologists have taken competi tion for granted and have used it as an explanation by default if the distribu tion of a species was more restricted than could be explained by physiology and dispersal history. For decades, competition has been a core mechanism behind popular concepts like ecological niche, succession, limiting similarity, and character displacement, among others. For some, competition has almost become synonymous with the Darwinian "struggle for existence", although simple plausibility should tell us that organisms have to struggle against much more than competitors, e.g. predators, parasites, pathogens, and envi ronmental harshness.
Author: Alan B. Albarran
Publisher: Routledge
ISBN: 1135969345
Category : Language Arts & Disciplines
Languages : en
Pages : 295
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Book Description
First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
