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Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9781412906838
Category : Education
Languages : en
Pages : 264
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Book Description
Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this second edition will help students to understand crucial concepts.
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9781412906838
Category : Education
Languages : en
Pages : 264
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Book Description
Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this second edition will help students to understand crucial concepts.
Author: Arthur Asa Berger
Publisher: SAGE
ISBN: 9780761915379
Category : Computers
Languages : en
Pages : 188
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Book Description
Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.
Author: Yiannis Kompatsiaris
Publisher: CRC Press
ISBN: 1466559128
Category : Computers
Languages : en
Pages : 676
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Book Description
The rapid advancement of digital multimedia technologies has not only revolutionized the production and distribution of audiovisual content, but also created the need to efficiently analyze TV programs to enable applications for content managers and consumers. Leaving no stone unturned, TV Content Analysis: Techniques and Applications provides a de
Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013
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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Category : Language Arts & Disciplines
Languages : en
Pages : 328
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Book Description
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author: Matthew Ganis
Publisher: IBM Press
ISBN: 0133892948
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences. Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. You’ll learn how to: Focus on the questions that social media data can realistically answer Determine which information is actually useful to you—and which isn’t Cleanse data to find and remove inaccuracies Create data models that accurately represent your data and lead to more useful answers Use historical data to validate hypotheses faster, so you don’t waste time Identify trends and use them to improve predictions Drive value “on-the-fly” from real-time/ near-real-time and ad hoc analyses Analyze text, a.k.a. “data at rest” Recognize subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Determine eminence, and distinguish “talkers” from true influencers Optimize decisions about marketing and advertising spend Whether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully...grow profits, and keep them growing.
Author: Wouter van Atteveldt
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 256
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Book Description
This books describes a number of techniques that have been developed to facilitate Semantic Network Analysis. It describes techniques to automatically extract networks using co-occurrence, grammatical analysis, and sentiment analysis using machine learning. Additionally, it describes techniques to represent the extracted semantic networks and background knowledge about the actors and issues in the network, using Semantic Web techniques to deal with multiple issue categorisations and political roles and functions that shift over time. It shows how this combined network of message content and background knowledge can be queried and visualized to make it easy to answer a variety of research questions. Finally, this book describes the AmCAT infrastructure and iNet coding program for that have been developed to facilitate managing large automatic and manual content analysis projects.
Author: Robert Philip Weber
Publisher: SAGE
ISBN: 9780803938632
Category : Analisi della varianza
Languages : en
Pages : 100
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Book Description
This second edition has been completely updated to include new studies, new computer applications and an additional chapter on problems and issues that can arise when carrying out content analysis in four major categories: measurement, indication, representation and interpretation.
Author: Claude A. Pruneau
Publisher: Cambridge University Press
ISBN: 1108267882
Category : Science
Languages : en
Pages : 719
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Book Description
A comprehensive guide to data analysis techniques for physical scientists, providing a valuable resource for advanced undergraduate and graduate students, as well as seasoned researchers. The book begins with an extensive discussion of the foundational concepts and methods of probability and statistics under both the frequentist and Bayesian interpretations of probability. It next presents basic concepts and techniques used for measurements of particle production cross-sections, correlation functions, and particle identification. Much attention is devoted to notions of statistical and systematic errors, beginning with intuitive discussions and progressively introducing the more formal concepts of confidence intervals, credible range, and hypothesis testing. The book also includes an in-depth discussion of the methods used to unfold or correct data for instrumental effects associated with measurement and process noise as well as particle and event losses, before ending with a presentation of elementary Monte Carlo techniques.
Author: John P. Klein
Publisher: Springer Science & Business Media
ISBN: 1475727283
Category : Medical
Languages : en
Pages : 508
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Book Description
Making complex methods more accessible to applied researchers without an advanced mathematical background, the authors present the essence of new techniques available, as well as classical techniques, and apply them to data. Practical suggestions for implementing the various methods are set off in a series of practical notes at the end of each section, while technical details of the derivation of the techniques are sketched in the technical notes. This book will thus be useful for investigators who need to analyse censored or truncated life time data, and as a textbook for a graduate course in survival analysis, the only prerequisite being a standard course in statistical methodology.
