Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference PDF Download
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Author: Dawn R. Deeter-Schmelz
Publisher: Springer
ISBN: 3319117971
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.
Author: Dawn R. Deeter-Schmelz
Publisher: Springer
ISBN: 3319117971
Category : Business & Economics
Languages : en
Pages : 399
Get Book Here
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.
Author: Philipp Hartmann
Publisher: Springer
ISBN: 3658060476
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Established companies are facing an increasingly dynamic and globalized competitive environment. Radical innovations are considered a means to escape this trend. In particular, it is desirable for established companies to institutionalize systems to repeatedly create new business based on radical innovations (“New Business Creation”, “NBC”). In six in-depth case studies, Philipp Hartmann identifies design variables for NBC systems and explores related performance measurement activities. In a subsequent cross-case comparison, idiosyncratic observations are synthesized into thirteen propositions. Moreover, two structurally different approaches to NBC are identified and discussed. In addition, the present research thoroughly studies performance measurement activities in the context of NBC activities and finds that they are an essential component that has been insufficiently addressed by existing theory.
Author: Sameer Kumar
Publisher: Springer Science & Business Media
ISBN: 0387232737
Category : Technology & Engineering
Languages : en
Pages : 205
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Book Description
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction enables dealing with shorter product lives. To sustain competitiveness, a firm has to be innovative as well as quick to respond to the changing customer needs in order to provide better and faster products to market than competitors. New product development (NPD) is considered as a process of learning. Successful NPD projects typically rely on knowledge and experience of multi-function teams. In addition to corporate strategy and organization learning, the external factors such as, market and competitive conditions also play a big role in driving business strategies. The results from the empirical research study reported shows that companies implementing innovation strategy are more competitive in the long run while those that follow customer-responsive strategy are more likely to have higher return on investment within a shorter time. In order to achieve both sustainable competencies and also meet customer needs in the changing market environment today, a company should adapt to the benefits of both strategies.
Author: Marcus Vinicius Pereira Pessôa
Publisher: Springer
ISBN: 3319467921
Category : Technology & Engineering
Languages : en
Pages : 319
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Book Description
This book presents a series of high performance product design (PD) and development best practices that can create or improve product development organization. In contrast to other books that focus only on Toyota or other individual companies applying lean IPD, this book explains the lean philosophy more broadly and includes discussions of systems engineering, design for X (DFX), agile development, integrated product development, and project management. The “Lean Journey” proposed here takes a value-centric approach, where the lean principles are applied to PD to allow the tools and methods selected to emerge from observation of the individual characteristics of each enterprise. This means that understanding lean product development (LPD) is not about knowing which tools are available but knowing how to apply the philosophy. The book comes with an accompanying manual with problems and solutions available on Springer Extras.
Author: United States. National Aeronautics and Space Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 180
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Book Description
Author: Alain Bernard
Publisher: Springer Science & Business Media
ISBN: 3642159737
Category : Technology & Engineering
Languages : en
Pages : 716
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Book Description
This book of proceedings is the synthesis of all the papers, including keynotes presented during the 20th CIRP Design conference. The book is structured with respect to several topics, in fact the main topics that serve at structuring the program. For each of them, high quality papers are provided. The main topic of the conference was Global Product Development. This includes technical, organizational, informational, theoretical, environmental, performance evaluation, knowledge management, and collaborative aspects. Special sessions were related to innovation, in particular extraction of knowledge from patents.
Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 892
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Book Description
Author:
Publisher:
ISBN:
Category : Industrial engineering
Languages : en
Pages : 122
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Book Description
Author: Sugumaran, Vijayan
Publisher: IGI Global
ISBN: 1599049422
Category : Computers
Languages : en
Pages : 2614
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Book Description
This set compiles more than 240 chapters from the world's leading experts to provide a foundational body of research to drive further evolution and innovation of these next-generation technologies and their applications, of which scientific, technological, and commercial communities have only begun to scratch the surface.
Author: Phillip J. Lederer
Publisher: Springer Science & Business Media
ISBN: 146156283X
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
The Practice of Quality Management presents the results of eleven ground-breaking research projects in quality management. It is the first collection of research papers by academics in this area. The projects are empirical studies on total quality management that suggest new ways to think about quality. The objective of the research found in this book is to develop theory and to assist practice. Thus, this volume is of interest to both academic researchers and practising managers. The chapters fall into four categories: `Performance', `Understanding TQM', `Organizations', and `Using TQM'. All of the chapters show that there are many different applications and research issues associated with quality. The chapters on `Understanding TQM' suggest that it is possible to develop and test theories of quality. The chapters on `Performance' demonstrate that studies of the operational and financial effect of quality can yield positive results. Many thinkers on quality consider that organizational impacts of quality are the most important drivers of the quality process. The chapters on `Organizations' present evidence on how quality programs affect human resource management, and organizational structure. Finally, the chapters on `Using TQM' present several studies of applications of quality management.
