Measuring Media Use and Exposure PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Measuring Media Use and Exposure PDF full book. Access full book title Measuring Media Use and Exposure by Christina Peter. Download full books in PDF and EPUB format.
Author: Christina Peter
Publisher: Herbert von Halem Verlag
ISBN: 3869622881
Category : Business & Economics
Languages : en
Pages : 362
Get Book Here
Book Description
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.
Author: Christina Peter
Publisher: Herbert von Halem Verlag
ISBN: 3869622881
Category : Business & Economics
Languages : en
Pages : 362
Get Book Here
Book Description
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.
Author: Silvia Knobloch-Westerwick
Publisher: Routledge
ISBN: 1317675142
Category : Language Arts & Disciplines
Languages : en
Pages : 465
Get Book Here
Book Description
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Category : Language Arts & Disciplines
Languages : en
Pages : 328
Get Book Here
Book Description
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author: Elizabeth E. Graham
Publisher: Routledge
ISBN: 1351397133
Category : Language Arts & Disciplines
Languages : en
Pages : 451
Get Book Here
Book Description
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Author: Donald F. Roberts
Publisher: Cambridge University Press
ISBN: 9780521527903
Category : Business & Economics
Languages : en
Pages : 430
Get Book Here
Book Description
This 2003 book reports the only national, random sample survey of US children and adolescents' use of all of the various media available to them conducted in at least the past 30 years. In addition to providing the first comprehensive look at how media-saturated our young people's lives have become, it is the first study to examine young people's overall media budgets, and the first to attempt to describe distinctly different types of young media users. Extensive background information and chapters devoted to each of the various media, to the overall media budget, and to particular types of media users, enables the authors to describe perhaps the most detailed map of US young people's media behavior ever assembled.
Author:
Publisher: John Wiley & Sons
ISBN: 1118953916
Category : Psychology
Languages : en
Pages : 944
Get Book Here
Book Description
The essential reference for human development theory, updatedand reconceptualized The Handbook of Child Psychology and DevelopmentalScience, a four-volume reference, is the field-defining work towhich all others are compared. First published in 1946, and now inits Seventh Edition, the Handbook has long been consideredthe definitive guide to the field of developmental science. Volume 4: Ecological Settings and Processes in DevelopmentalSystems is centrally concerned with the people, conditions, andevents outside individuals that affect children and theirdevelopment. To understand children's development it is bothnecessary and desirable to embrace all of these social and physicalcontexts. Guided by the relational developmental systemsmetatheory, the chapters in the volume are ordered them in a mannerthat begins with the near proximal contexts in which children findthemselves and moving through to distal contexts that influencechildren in equally compelling, if less immediately manifest, ways.The volume emphasizes that the child's environment is complex,multi-dimensional, and structurally organized into interlinkedcontexts; children actively contribute to their development; thechild and the environment are inextricably linked, andcontributions of both child and environment are essential toexplain or understand development. Understand the role of parents, other family members, peers,and other adults (teachers, coaches, mentors) in a child'sdevelopment Discover the key neighborhood/community and institutionalsettings of human development Examine the role of activities, work, and media in child andadolescent development Learn about the role of medicine, law, government, war anddisaster, culture, and history in contributing to the processes ofhuman development The scholarship within this volume and, as well, across the fourvolumes of this edition, illustrate that developmental science isin the midst of a very exciting period. There is a paradigm shiftthat involves increasingly greater understanding of how todescribe, explain, and optimize the course of human life fordiverse individuals living within diverse contexts. ThisHandbook is the definitive reference for educators,policy-makers, researchers, students, and practitioners in humandevelopment, psychology, sociology, anthropology, andneuroscience.
Author: Mila Vulchanova
Publisher: Frontiers Media SA
ISBN: 2889453138
Category :
Languages : en
Pages : 81
Get Book Here
Book Description
The digital age is changing our children’s lives and childhood dramatically. New technologies transform the way people interact with each other, the way stories are shared and distributed, and the way reality is presented and perceived. Parents experience that toddlers can handle tablets and apps with a level of sophistication the children’s grandparents can only envy. The question of how the ecology of the child affects the acquisition of competencies and skills has been approached from different angles in different disciplines. In linguistics, psychology and neuroscience, the central question addressed concerns the specific role of exposure to language. Two influential types of theory have been proposed. On one view the capacity to learn language is hard-wired in the human brain: linguistic input is merely a trigger for language to develop. On an alternative view, language acquisition depends on the linguistic environment of the child, and specifically on language input provided through child-adult communication and interaction. The latter view further specifies that factors in situated interaction are crucial for language learning to take place. In the fields of information technology, artificial intelligence and robotics a current theme is to create robots that develop, as children do, and to establish how embodiment and interaction support language learning in these machines. In the field of human-machine interaction, research is investigating whether using a physical robot, rather than a virtual agent or a computer-based video, has a positive effect on language development. The Research Topic will address the following issues: - What are the methodological challenges faced by research on language acquisition in the digital age? - How should traditional theories and models of language acquisition be revised to account for the multimodal and multichannel nature of language learning in the digital age? - How should existing and future technologies be developed and transformed so as to be most beneficial for child language learning and cognition? - Can new technologies be tailored to support child growth, and most importantly, can they be designed in order to enhance specifically vulnerable children’s language learning environment and opportunities? - What kind of learning mechanisms are involved? - How can artificial intelligence and robotics technologies, as robot tutors, support language development? These questions and issues can only be addressed by means of an interdisciplinary approach that aims at developing new methods of data collection and analysis in cross-sectional and longitudinal perspectives. We welcome contributions addressing these questions from an interdisciplinary perspective both theoretically and empirically.
Author: Raymond A. Kent
Publisher:
ISBN: 9780415082891
Category : Social Science
Languages : en
Pages : 202
Get Book Here
Book Description
This volume reveals how television ratings are derived, and how radio audiences and media readerships are estimated. The contributors, themselves experts in various fields, discuss their particular areas with an incisive comparative approach, using examples taken from across Europe.
Author: Robert Y. Shapiro
Publisher: OUP Oxford
ISBN: 0199673020
Category : Political Science
Languages : en
Pages : 804
Get Book Here
Book Description
With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.
Author: Mihaly Csikszentmihalhi
Publisher: Basic Books
ISBN: 0786722762
Category : Education
Languages : en
Pages : 210
Get Book Here
Book Description
How do young people envision their occupational futures? What do teenagers feel about their schooling and after-school work, and how do these experiences affect their passage to adult work? These are the questions that psychologist Mihaly Csikszentmihalyi and sociologist Barbara Schneider posed in their five-year study of adolescents. The results provide an unprecedented window on society's future through which we can glimpse how today's youth are preparing themselves for the lives they will lead in the decades to come.
