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Attitudes

Attitudes PDF Author: Richard E. Petty
Publisher: Psychology Press
ISBN: 1136678379
Category : Psychology
Languages : en
Pages : 544

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Book Description
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des