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Author: Robert K. Logan
Publisher: Peter Lang Us
ISBN: 9781433182464
Category : Mass media
Languages : en
Pages : 146
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Book Description
McLuhan in Reverseproposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
Author: Robert K. Logan
Publisher: Peter Lang Us
ISBN: 9781433182464
Category : Mass media
Languages : en
Pages : 146
Get Book Here
Book Description
McLuhan in Reverseproposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
Author: Glenn Willmott
Publisher: Theory / Culture
ISBN:
Category : Philosophy
Languages : en
Pages : 288
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Book Description
An examination of the life and work of Marshall McLuhan who coined the term "global village" and, in the light of postmodernism and technology, informed current critical thought regarding the media. Wilmott retraces and synthesizes McLuhan's work and re-reads his literary and cultural projects integrating New Criticism and Marxism into the discourses on art, politics, and technology. Within the context of postmodernism, the critic does not seem as eccentric as he once did in the 1960s and as the author states in the introduction his "self-experiment...uncannily reflects the desires and limits of our own." Paper edition (unseen), $19.95. Canadian card order number C95-932946-3. Annotation copyright by Book News, Inc., Portland, OR
Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Category :
Languages : en
Pages : 396
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Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Marshall McLuhan
Publisher: University of Toronto Press
ISBN: 9780802060419
Category : Social Science
Languages : en
Pages : 306
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Book Description
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.
Author: W. Terrence Gordon
Publisher: A&C Black
ISBN: 1441143807
Category : Social Science
Languages : en
Pages : 215
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Book Description
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Author: Robert K. Logan
Publisher: Peter Lang Us
ISBN: 9781433182457
Category : Mass media
Languages : en
Pages : 146
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Book Description
McLuhan in Reverseproposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
Author: Günther Friesinger
Publisher: transcript Verlag
ISBN: 3839425034
Category : Social Science
Languages : en
Pages : 191
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Book Description
Reverse Engineering is a term that comes originally from the field of mechanical engineering. Reverse Engineering indicates the process of analysing an existing object or system by laying out its construction plan to then rebuild it in every detail. This manner of reconstruction allows for modifications and adjustments to new demands and requirements, it signifies creative appropriation, democratisation of knowledge, further development. The contributions in this volume take Reverse Engineering to another level, applying it to the fields of arts, sciences and politics in an attempt to reveal the procedures of culture and technology at work, and the importance of access, knowledge and skills in reshaping our present times and future.
Author: Angela M. Cirucci
Publisher: Rowman & Littlefield
ISBN: 1498573541
Category : Social Science
Languages : en
Pages : 276
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Book Description
Black Mirror is The Twilight Zone of the twenty-first century. Already a philosophical classic, the series echoes the angst of an era, a civilization and consciousness fully engulfed in the 24/7 media spectacle spanning the planet. With clever plots and existential themes, Black Mirror presents near-futures where humans collide with technology and each other—tomorrows that might arrive in five years or five minutes. Featuring scholars from three continents and ten nations, Black Mirror and Critical Media Theory is an international collection of critical media theory applied to one of the most intellectually provocative TV shows of our time and the all-too-real conditions that inspire it. Drawing from thinkers such as Michel Foucault, Jean Baudrillard, Guy Debord, Marshall McLuhan, and Paul Virilio, the authors reverse-engineer Black Mirror by probing the ideas, meanings, and conditions embedded in the episodes. This book is organized around six key topics reflected and explored in Black Mirror—human identity, surveillance culture, spectacle and hyperreality, aesthetics, technology and existence, and dystopian futures.
Author: Elena Lamberti
Publisher: University of Toronto Press
ISBN: 1442640138
Category : History
Languages : en
Pages : 345
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Book Description
One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought. Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.
Author: Marshall McLuhan
Publisher: Penguin Modern Classics
ISBN: 9780141035826
Category : Communication
Languages : en
Pages : 159
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Book Description
Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
