McLuhan For Beginners

McLuhan For Beginners PDF Author: W. Terrence Gordon
Publisher: Red Wheel/Weiser
ISBN: 1939994160
Category : Social Science
Languages : en
Pages : 263

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Book Description
Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.

McLuhan For Beginners

McLuhan For Beginners PDF Author: W. Terrence Gordon
Publisher: Red Wheel/Weiser
ISBN: 1939994160
Category : Social Science
Languages : en
Pages : 263

Get Book

Book Description
Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.

McLuhan: A Guide for the Perplexed

McLuhan: A Guide for the Perplexed PDF Author: W. Terrence Gordon
Publisher: A&C Black
ISBN: 1441143807
Category : Social Science
Languages : en
Pages : 215

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Book Description
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

Marshall Mcluhan

Marshall Mcluhan PDF Author: W. Terrence Gordon
Publisher: Gingko Press
ISBN: 9781584231448
Category : Biography & Autobiography
Languages : en
Pages : 0

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Book Description
More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan's ideas. Gordon evocatively portrays McLuhan's central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. Escape Into Understanding is a discriminating and passionate portrait of one of the 20th Century's truly great men. It traces McLuhan's life from its beginning in the prairie city of Edmonton, Alberta, through his education at Cambridge and his teaching career in America to his startling breakthroughs in communication while at the University of Toronto. Wherever he went, McLuhan left the indelible memory of his passion for learning as a vital legacy among colleagues, friends and acquaintances. This is the man Gordon successfully evokes in this superb biography.

Joyce for Beginners

Joyce for Beginners PDF Author: Terrance Gordon
Publisher: For Beginners
ISBN: 1939994780
Category : Biography & Autobiography
Languages : en
Pages : 130

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Book Description
The works of James Joyce are part of the literary canon worldwide--and the need to have his works broken out into palatable pieces, even for the most avid of fans, is known the world over as well. In Joyce For Beginners, W. Terrence Gordon does just that. With the assistance of Lynsey Hutchinson's humorous illustrations throughout, Gordon successfully captures bits and pieces of Joyce's works and reconstructs them in a picturesque way for the reader to visualize the stories. Gordon also examines Joyce's passion for music and how it materializes in his writing. This will be the perfect addition to any Joyce lover's library.

The Virtual Self

The Virtual Self PDF Author: Nora Young
Publisher: McClelland & Stewart
ISBN: 0771070667
Category : Social Science
Languages : en
Pages : 242

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Book Description
The new radically social habit of tracking our behaviours and preferences is booming. From Facebook timelines to Google Navigator to Twitter, we generate enormous amounts of online data about our activities: where we go, what we do, how we feel. In The Virtual Self, journalist Nora Young examines this growing phenomenon of self-tracking - why it's compulsive, its attractions and benefits, the dangers surrounding privacy and information control, and moreover, what it means for our sense of self. Fascinating and entertaining, and offering unique insights into our emerging technological culture, The Virtual Self takes the personal, psychological reality of everything from smart phones to social networking and teases out the increasing impact of the virtual information we all produce on the real world around us.

McLuhan: Hot & Cool

McLuhan: Hot & Cool PDF Author: Gerald Emmanuel Stearn
Publisher:
ISBN:
Category : Culture
Languages : en
Pages : 0

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Book Description


Linguistics for Beginners

Linguistics for Beginners PDF Author: W. Terrence Gordon
Publisher: For Beginners (For Beginners)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 132

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Book Description
Author Terrence Gordon begins with a lucid definition of language and proceeds to examine how language becomes the subject matter of linguisitics. Topics include the contrast between writing and speech and elementary lessons in different levels of analysis from sounds to sentences. Here, absurd fictions are explored and the borderlands between linguistics and philosophy are investigated.

Media Studies

Media Studies PDF Author: Dan Laughey
Publisher: Oldacastle Books
ISBN: 1842434063
Category : Social Science
Languages : en
Pages : 151

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Book Description
With TV, internet, phone, radio, movies, music, magazines, and newspapers—just to name a few—how does one begin to understand today’s all-embracing media culture? In this book, all the key issues and debates in media studies are covered in a lively and accessible style, including the main features of global media corporations and approaches to the study of media effects, consumer power, celebrity, journalism, and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavor on all media matters. Whether for a student, researcher, or practitioner, this handy reference guide offers a journey through a complex but fascinating subject.

Saussure For Beginners

Saussure For Beginners PDF Author: W. Terrence Gordon
Publisher: Red Wheel/Weiser
ISBN: 193999442X
Category : Language Arts & Disciplines
Languages : en
Pages : 130

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Book Description
A concise, accessible introduction to the great linguist who shaped the study of language for the 20th century, Saussure for Beginners puts the challenging ideas of Ferdinand de Saussure (1857-1913) into clear and illuminating terms, focusing on the unifying principles of his teachings and showing how his thoughts on linguistics migrated to anthropology. Ferdinand de Saussure’s work is so powerful that it not only redefined modern linguistics, it also opened our minds to new ways of approaching anthropology, literary criticism, and psychoanalysis. Saussure felt that 19th century linguistics avoided hard questions about what language is and how it works. By 1911, he had taught a general linguistics course only three times. Upon his death, however, his students were so inspired by his teachings that they published them as the “Course in General Linguistics.” Saussure For Beginners takes you through this course, points out the unifying principles, and shows how these ideas migrated from linguistics to other subjects.

Artificial Intelligence

Artificial Intelligence PDF Author: Blay Whitby
Publisher: Ellis Horwood
ISBN:
Category : Computers
Languages : en
Pages : 204

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Book Description
Addresses controversial issues that have been raised by the emergence and growth of artificial intelligence, providing discussion of the effects of funding from military sources, legal aspects of AI, the effect of AI in the workplace, and the Code for Professional Conduct for AI workers. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR