Mastering the Hype Cycle

Mastering the Hype Cycle PDF Author: Jackie Fenn
Publisher: Harvard Business Press
ISBN: 1422135128
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Mastering the Hype Cycle

Mastering the Hype Cycle PDF Author: Jackie Fenn
Publisher: Harvard Business Press
ISBN: 1422135128
Category : Business & Economics
Languages : en
Pages : 257

Get Book Here

Book Description
It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Mastering the Hype Cycle

Mastering the Hype Cycle PDF Author: Jackie Fenn
Publisher: Harvard Business School Press
ISBN: 9781422121108
Category : Business & Economics
Languages : en
Pages : 237

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Book Description
Companies are under more pressure to innovate, but few know which innovations are the real thing. When these innovations fail to deliver, everyone bails out wasting investments and causing disillusionment. This text explains what drives this pattern and shows us how to time innovations for success.

Digital to the Core

Digital to the Core PDF Author: Mark Raskino
Publisher: Routledge
ISBN: 1351861980
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.

The Master Switch

The Master Switch PDF Author: Tim Wu
Publisher: Atlantic Books Ltd
ISBN: 0857892126
Category : Social Science
Languages : en
Pages : 388

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Book Description
Winner of the 2011 Business Book of the Year Award The Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the 'master switch.' Today a similar struggle looms over the Internet, and as it increasingly supersedes all other media the stakes have never been higher. Part industrial exposé, part examination of freedom of expression, The Master Switch reveals a crucial drama - full of indelible characters - as it has played out over decades in the shadows of global communication.

Navigate the Noise

Navigate the Noise PDF Author: Richard Bernstein
Publisher: John Wiley & Sons
ISBN: 0471735922
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Transform today's surplus of investment information into a high-level investment strategy In an investment climate characterized by rapidly increasing access to information, it has become a real problem to sort out the legitimate financial advice, grounded in traditional analysis, from the constant stream of useless information, or "noise." Such "noise", through technological advances such as the Internet, has become widespread. This overload of information is hurting investors, since it makes real analysis based on factual inference harder to come by. This book steers investors through the "noise" to show them where and how to find solid investment information. This step-by-step guide is based on a very popular presentation the author makes to new private clients at Merrill Lynch. Richard Bernstein (New York, NY) is First Vice President and Chief Quantitative Strategist at Merrill Lynch & Company. Prior to joining Merrill Lynch, he worked for E. F. Hutton and Tucker Anthony. He has been voted to the Institutional Investor All-America Research Team in each of the last eight years, and has appeared on Wall Street Week with Louis Rukeyser.

Lord Valentine's Castle

Lord Valentine's Castle PDF Author: Robert Silverberg
Publisher: Open Road Media
ISBN: 1504087070
Category : Fiction
Languages : en
Pages : 592

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Book Description
In this epic, “[a] brilliant concept of the imagination,” an amnesiac wanderer rediscovers his destiny as ruler of a vast planet (Chicago Sun-Times). Valentine, a drifter who remembers nothing except his name, finds himself on the fringes of a great city. Joining a motley troupe of jugglers and acrobats, he travels with them across the magical planet of Majipoor. All the while, he hopes to meet someone who can help him retrieve his past. Then Valentine begins to dream—and to receive messages in those dreams. Messages that tell him he is a lord, a king turned out of his castle. Now his travels have a purpose: to return to his home, discover what enemy took his memory, and claim the destiny that awaits him. “An imaginative fusion of action, sorcery, and science fiction.” —The New York Times Book Review “Absorbing . . . a wildly imaginative universe.” —People

Gone Viral

Gone Viral PDF Author: J A Knight
Publisher: Carbon Life Press
ISBN: 9780998775906
Category :
Languages : en
Pages : 318

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Book Description
What if you could rule the world ... from your phone? Computer science graduate Lenny Driver dreams of working at Blahst, a top social media company. But when the company steals his code during a job interview, he lashes back by creating an algorithm to spread fake rumors about the company. The algorithm works better than he ever intended, and Lenny is stunned to discover that he has created a weapon of mass manipulation. As he explores his newfound power, the unintended consequences spiral out of control, and Lenny finds himself hunted not only by Blahst but by a rogue intelligence agent who will stop at nothing to obtain the algorithm's secret.

Open Innovation Results

Open Innovation Results PDF Author: Henry William Chesbrough
Publisher:
ISBN: 0198841906
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
To get real results from innovation, businesses must open up their innovation process and finish more of what they start. This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value.

Ignore the Hype

Ignore the Hype PDF Author: Brian Perry
Publisher: John Wiley & Sons
ISBN: 1119691222
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Secure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines. The book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including: How to avoid competing against hedge funds in a game they’ve rigged What you can do today to avoid taxes tomorrow Wall Street’s Dirty Secret: Forecasting is just guessing Why some of your investments have worse odds than a casino game How the media circus can derail your financial plans Surviving a world where financial advisors don’t have to act in your best interest Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.

Mastering Oracle SQL and SQL*Plus

Mastering Oracle SQL and SQL*Plus PDF Author: Lex deHaan
Publisher: Apress
ISBN: 1430200006
Category : Computers
Languages : en
Pages : 472

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Book Description
*Ideal for anyone who wants to learn SQL programming for Oracle database. *Author has 25 years of teaching experience; 14 years of curriculum develoment experience; 14 years of experience with the Orcle database. *Book can be used as collateral/handouts for SQL training courses at universities/ high schools.