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Author: Marc Stanford
Publisher: NuovoNova Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 54
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Book Description
If you have a passion for strategic planning and a keen understanding of consumer behavior, a career as an Internal Media Buyer might be the perfect fit. This role requires analytical skills, negotiation prowess, and creative thinking. Media buyers often have diverse career paths within the advertising and marketing industry. Experienced professionals like the Media Director or Head of Media Buying may progress to senior roles. Specializations in emerging areas, such as digital advertising or programmatic buying, can open doors to leadership positions. Some media buyers also transition to marketing strategy, consulting, or entrepreneurship roles. Understanding the utilization of AI-based systems in advertising and marketing has started to shape the industry. The rise of artificial intelligence marks a significant turning point in the broad area of marketing. AI-driven customer segmentation and targeting have transformed how advertisements are crafted and delivered. With his newest book, Marc Stanford opens the gates of the colorful and rapidly changing world of advertising and marketing to everyone, from high-school graduates to seasoned professionals, seeking a career in this technology-driven and exciting field at the early stages of the sales process. Written in an easy-to-understand style with limited use of complicated technical terms, this book is ideal for self-study or as a reference before diving deep into the topic.
Author: Marc Stanford
Publisher: NuovoNova Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 54
Get Book Here
Book Description
If you have a passion for strategic planning and a keen understanding of consumer behavior, a career as an Internal Media Buyer might be the perfect fit. This role requires analytical skills, negotiation prowess, and creative thinking. Media buyers often have diverse career paths within the advertising and marketing industry. Experienced professionals like the Media Director or Head of Media Buying may progress to senior roles. Specializations in emerging areas, such as digital advertising or programmatic buying, can open doors to leadership positions. Some media buyers also transition to marketing strategy, consulting, or entrepreneurship roles. Understanding the utilization of AI-based systems in advertising and marketing has started to shape the industry. The rise of artificial intelligence marks a significant turning point in the broad area of marketing. AI-driven customer segmentation and targeting have transformed how advertisements are crafted and delivered. With his newest book, Marc Stanford opens the gates of the colorful and rapidly changing world of advertising and marketing to everyone, from high-school graduates to seasoned professionals, seeking a career in this technology-driven and exciting field at the early stages of the sales process. Written in an easy-to-understand style with limited use of complicated technical terms, this book is ideal for self-study or as a reference before diving deep into the topic.
Author: Marc Stanford
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
If you have a passion for strategic planning and a keen understanding of consumer behavior, a career as an Internal Media Buyer might be the perfect fit. This role requires analytical skills, negotiation prowess, and creative thinking. Media buyers often have diverse career paths within the advertising and marketing industry. Experienced professionals like the Media Director or Head of Media Buying may progress to senior roles. Specializations in emerging areas, such as digital advertising or programmatic buying, can open doors to leadership positions. Some media buyers also transition to marketing strategy, consulting, or entrepreneurship roles. Understanding the utilization of AI-based systems in advertising and marketing has started to shape the industry. The rise of artificial intelligence marks a significant turning point in the broad area of marketing. AI-driven customer segmentation and targeting have transformed how advertisements are crafted and delivered. With his newest book, Marc Stanford opens the gates of the colorful and rapidly changing world of advertising and marketing to everyone, from high-school graduates to seasoned professionals, seeking a career in this technology-driven and exciting field at the early stages of the sales process. Written in an easy-to-understand style with limited use of complicated technical terms, this book is ideal for self-study or as a reference before diving deep into the topic.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Klaus Schwab
Publisher: Crown Currency
ISBN: 1524758876
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author: Timothy Hughes
Publisher: Kogan Page Publishers
ISBN: 0749478020
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author: Steven Brough
Publisher: GRASPED Digital
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
"GRASPED AI in Action" delves into the transformative power of Artificial Intelligence in reshaping digital marketing strategies. It offers an in-depth exploration of AI-driven tools and methodologies that enhance marketing efficiency, customer engagement, and brand development. The book unfolds through case studies, theoretical insights, and practical applications, demonstrating AI's role in leveraging data analytics, automating processes, and personalizing customer experiences. What sets this book apart is its practical approach to integrating AI into digital marketing, making cutting-edge technology accessible to marketers and business owners alike. Unlike other texts that may focus solely on theoretical aspects of AI, "GRASPED AI in Action" bridges the gap between theory and practice, providing readers with actionable strategies for implementing AI solutions. Embark on a journey through the digital marketing landscape transformed by AI with "GRASPED AI in Action." This guide illuminates the path to leveraging AI for strategic advantage, inviting readers to explore innovative solutions that promise to revolutionize how businesses engage with their audience.
Author: Charles Marsh
Publisher: Routledge
ISBN: 1317343875
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
