Mastering In-House SEO - 2020 Edition PDF Download
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Author: Simon Schnieders
Publisher: Blue Array SEO
ISBN:
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimisation (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more. An indispensable guide for in-house experts and SEO agency employees alike The only published book in print dedicated to the in-house SEO pro Written for those working in-house, freelancers and agency side Co-authored by 26 of the world's leading SEO's All profits go to Samaritans - samaritans.org In praise of the book: "As someone who has been on both sides (agency and in-house), I’m confident both groups will learn a lot about the world of in-house SEO by reading this book." - RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal) "Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO." - ADAM WHITTLES (Head of SEO at AutoTrader) "If you are an in-house SEO, this book should always be an arm’s length away. With case studies, tips and guides, it has everything you need." - ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey) More information: Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.
Author: Simon Schnieders
Publisher: Blue Array SEO
ISBN:
Category : Business & Economics
Languages : en
Pages : 251
Get Book Here
Book Description
In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimisation (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more. An indispensable guide for in-house experts and SEO agency employees alike The only published book in print dedicated to the in-house SEO pro Written for those working in-house, freelancers and agency side Co-authored by 26 of the world's leading SEO's All profits go to Samaritans - samaritans.org In praise of the book: "As someone who has been on both sides (agency and in-house), I’m confident both groups will learn a lot about the world of in-house SEO by reading this book." - RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal) "Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO." - ADAM WHITTLES (Head of SEO at AutoTrader) "If you are an in-house SEO, this book should always be an arm’s length away. With case studies, tips and guides, it has everything you need." - ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey) More information: Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.
Author: Simon Schnieders
Publisher:
ISBN:
Category :
Languages : en
Pages : 203
Get Book Here
Book Description
In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimisation (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more. An indispensable guide for in-house experts and SEO agency employees alike. The only published book in print dedicated to the in-house SEO pro Written for those working in-house, freelancers and agency side Co-authored by 26 of the world's leading SEO's All profits go to Samaritans - samaritans.org In praise of the book: "As someone who has been on both sides (agency and in-house), I'm confident both groups will learn a lot about the world of in-house SEO by reading this book." - RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal) "Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO." - ADAM WHITTLES (Head of SEO at AutoTrader) "If you are an in-house SEO, this book should always be an arm's length away. With case studies, tips and guides, it has everything you need." - ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey) More information: Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.
Author: Chong Lip Phang
Publisher: Chong Lip Phang
ISBN:
Category : Computers
Languages : en
Pages : 457
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Book Description
(This book has won 7 awards from Book Authority: https://bookauthority.org/award/Mastering-Front-End-Web-Development/B08NS9J6RY/best-web-development-books) As opposed to back-end web development which deals with servers, front-end web development focuses on the end users' interactions with a website on a browser. A skillful front-end web developer knows more than just the basics of HTML, CSS and JavaScript. Going beyond the major web-based languages, this book represents an attempt to compile all the knowledge needed to become a professional front-end web developer. The reader will be introduced to more than 200 web extensions, frameworks, tools, and libraries, along with a complete illustration of all Web APIs known to the world today. Overview: Markup Language Chapter 1: Development Environments Chapter 2: HTML 5.2 Chapter 3: Bootstrap 5 Chapter 4: CSS 3 Chapter 5: SEO Chapter 6: Cordova Chapter 7: SVG JavaScript Chapter 8: ECMAScript 2020 / ES11 Chapter 9: HTML DOM Chapter 10: Advanced Web APIs Chapter 11: jQuery 3.5 Chapter 12: Extensions and Tools Chapter 13: Canvas Chapter 14: WebGL ** special note: this book partially overlaps with two books by the same author: 1) Web Coding Bible (18 Books in 1) 2) An Effective Guide to Modern JavaScript (ECMAScript 2017 / ES8)
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903643
Category : Business & Economics
Languages : en
Pages : 1086
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Book Description
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to
[email protected].
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1449391052
Category : Computers
Languages : en
Pages : 606
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Book Description
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
Author: Eric Ward
Publisher: Entrepreneur Press
ISBN: 1599184427
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Hundreds of online marketing books have been written about search engine optimization (SEO), search engine marketing (SEM) and pay-per-click advertising (PPC), this is the first to elaborate on the most fundamental marketing tactic of all: links and link building. The world's most recognized authority on link building, Eric Ward, clearsThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
Author: Young Ho Seo
Publisher: www.algotrading-investment.com
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
About this book This book provides you the powerful and brand new knowledge on predicting financial market that we have discovered in several years of our own research and development work. This book will help you to turn your intuition into the scientific prediction method. In the course of recognizing the price patterns in the chart of Forex and Stock market, you should be realized that it was your intuition working at the background for you. The geometric prediction devised in this book will show you the scientific way to predict the financial market using your intuition. Many of us made a mistake of viewing the financial market with deterministic cycle. Even though we knew that market would not show us such a simple prediction pattern, we never stop using the concept of deterministic cycle to predict the financial market, for example, using Fourier transform, and other similar techniques. Why is that so? The reason is simple. It is because no one presented an effective way of predicting stochastic cycle. Stochastic cycle is the true face of the financial market because many variables in the market are suppressing the predictable cycle with fixed time interval. So how we predict the stochastic cycle present in the financial market? The key to answer is the Fractal Pattern and Fractal Wave. The geometric prediction on Fractal Wave solves the puzzles of the stochastic cycle modelling problem together. In another words, your intuition, more precisely your capability to recognize geometric shape, is more powerful than any other technical indicators available in the market. Hence, the geometric prediction, which comes from your intuition, would maximize your ability to trade in the financial market. In this book, Geometric prediction is described as the combined ability to recognize the geometric regularity and statistical regularity from the chart. We provide the examples of geometric regularity and statistical regularity. In addition, we will show you how these regularities are related to your intuition. The chart patterns covered in this book include support, resistance, Fibonacci Price pattern, Harmonic Pattern, Falling Wedge pattern, Rising Wedge pattern, and Gann Angles with probability. We use these chart patterns to detect geometric regularity. Then, we use the turning point probability as the mean of detecting statistical regularity. In our trading, we combine both to improve the trading performance.
Author: John H. Watson
Publisher: Accrue Performance Marketing Inc.
ISBN: 0981342620
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a “big picture” understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to help you wrap your head around marketing as a system. This roadmap to marketing will give you greater control over the marketing process by providing a logical sequence to follow. You will be more effective at marketing when you complete the right things in the right order. Mastering Marketing divides the marketing process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.
Author:
Publisher: SBPD Publishing House
ISBN: 9392208901
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6. Customer Relationship Management 7. Introduction To Web Analytics 8. Social Media Marketing 9. Introduction to Youtube 10. E-Mail Marketing 11. Budgeting in Digital Marketing. Frequently Asked Questions ● Digital Marketing Glossary More Information:- The authors of this book is Riya Bansal.
Author: Vaithehy Shanmuganathan-Felton
Publisher: Taylor & Francis
ISBN: 1000787648
Category : Sports & Recreation
Languages : en
Pages : 246
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Book Description
Sport and exercise psychology as a profession is becoming increasingly popular, with a growth in the number of students applying for and studying Undergraduate and Postgraduate degrees in sport and exercise psychology in recent years within the UK and International Higher Education landscape. Developing a Sport Psychology Consultancy Practice: A Toolkit for Students and Trainees provides logistical and practical information about becoming and working as an applied sport psychology practitioner and the critical processes involved in setting up a consultancy practice. The book focuses on three broad areas: Pathways into Applied Sport Psychology Practice Setting up a Sport Consultancy Practice Personal and Professional Development Within these areas, the chapters provide coverage on topics related to UK and International training and qualification routes, setting up, operating and marketing successful consultancy practices, engaging in administrative and quality assurance processes and optimising technology for effective practice. The chapters further focus on the practitioner’s journey of personal and professional development, including the importance of maintaining a healthy work–life balance for mental health, integrating self-care strategies into daily lives, developing cultural competence and engaging in lifelong learning. This book is a valuable resource for students who are considering training as an applied practitioner, including students enrolled on undergraduate and postgraduate Sport and Exercise Psychology, Sport and Exercise Science and Psychology programmes. It is also a vital aid for current trainees and recently qualified Sport and Exercise Psychologists.
