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Author: Ajit Ghuman
Publisher:
ISBN:
Category :
Languages : en
Pages : 226
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Book Description
Chances are that you are leaving money on the table. Smart pricing can add multiples to your revenue and valuation. Yet, pricing is often considered too complex or just not paid enough attention. Software pricing is not rocket science. But so far, literature on the subject has varied between clickbaity blogs or obtuse research methods. A practical guide to SaaS pricing has been sorely needed. This book aims to fill the void. Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a simple soup to nuts approach in deploying winning pricing systems for high growth SaaS startups. In addition to pricing techniques, learn from real-life case studies from pricing leaders drawing on their experiences at companies such as Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik and more. The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization: 1. Packaging: What will be your product 'offers'/'packages'? ★ Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features. 2. Pricing Metric: Which metric or set of metrics will drive your core pricing model? ★ Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection 3. Pricing Structure: How will you structure your pricing model? ★ Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability. 4. Price Point: What specific price point will you charge? ★ Learn five different methods to hone in on the right price point for your product. Finally, the book includes nine in-depth case studies from Silicon Valley's top pricing leaders from their past experiences at companies like Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, and more. Case studies include instances of pricing challenges across growth stage and established post-IPO companies and cover a wide gamut of topics, including: Moving from perpetual licensing to subscription pricing Revamping product packaging for maximum growth Switching the key SaaS pricing metric Pricing design in a high cost/unit environment Recommended ways to structure pricing projects
Author: Ajit Ghuman
Publisher:
ISBN:
Category :
Languages : en
Pages : 226
Get Book Here
Book Description
Chances are that you are leaving money on the table. Smart pricing can add multiples to your revenue and valuation. Yet, pricing is often considered too complex or just not paid enough attention. Software pricing is not rocket science. But so far, literature on the subject has varied between clickbaity blogs or obtuse research methods. A practical guide to SaaS pricing has been sorely needed. This book aims to fill the void. Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a simple soup to nuts approach in deploying winning pricing systems for high growth SaaS startups. In addition to pricing techniques, learn from real-life case studies from pricing leaders drawing on their experiences at companies such as Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik and more. The book will help you get to the following four fundamental pricing decisions and guide you on how to operationalize pricing within your organization: 1. Packaging: What will be your product 'offers'/'packages'? ★ Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features. 2. Pricing Metric: Which metric or set of metrics will drive your core pricing model? ★ Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection 3. Pricing Structure: How will you structure your pricing model? ★ Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability. 4. Price Point: What specific price point will you charge? ★ Learn five different methods to hone in on the right price point for your product. Finally, the book includes nine in-depth case studies from Silicon Valley's top pricing leaders from their past experiences at companies like Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, and more. Case studies include instances of pricing challenges across growth stage and established post-IPO companies and cover a wide gamut of topics, including: Moving from perpetual licensing to subscription pricing Revamping product packaging for maximum growth Switching the key SaaS pricing metric Pricing design in a high cost/unit environment Recommended ways to structure pricing projects
Author: Robert Smallshire
Publisher: Packt Publishing Ltd
ISBN: 1788298667
Category : Computers
Languages : en
Pages : 344
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Book Description
Learn the Python skills and culture you need to become a productive member of any Python project. About This Book Taking a practical approach to studying Python A clear appreciation of the sequence-oriented parts of Python Emphasis on the way in which Python code is structured Learn how to produce bug-free code by using testing tools Who This Book Is For The Python Apprentice is for anyone who wants to start building, creating and contributing towards a Python project. No previous knowledge of Python is required, although at least some familiarity with programming in another language is helpful. What You Will Learn Learn the language of Python itself Get a start on the Python standard library Learn how to integrate 3rd party libraries Develop libraries on your own Become familiar with the basics of Python testing In Detail Experienced programmers want to know how to enhance their craft and we want to help them start as apprentices with Python. We know that before mastering Python you need to learn the culture and the tools to become a productive member of any Python project. Our goal with this book is to give you a practical and thorough introduction to Python programming, providing you with the insight and technical craftsmanship you need to be a productive member of any Python project. Python is a big language, and it's not our intention with this book to cover everything there is to know. We just want to make sure that you, as the developer, know the tools, basic idioms and of course the ins and outs of the language, the standard library and other modules to be able to jump into most projects. Style and approach We introduce topics gently and then revisit them on multiple occasions to add the depth required to support your progression as a Python developer. We've worked hard to structure the syllabus to avoid forward references. On only a few occasions do we require you to accept techniques on trust, before explaining them later; where we do, it's to deliberately establish good habits.
Author: Sherry Turkle
Publisher: Touchstone
ISBN: 9780671606022
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
In The Second Self, Sherry Turkle looks at the computer not as a "tool," but as part of our social and psychological lives; she looks beyond how we use computer games and spreadsheets to explore how the computer affects our awareness of ourselves, of one another, and of our relationship with the world. "Technology," she writes, "catalyzes changes not only in what we do but in how we think." First published in 1984, The Second Self is still essential reading as a primer in the psychology of computation. This twentieth anniversary edition allows us to reconsider two decades of computer culture-to (re)experience what was and is most novel in our new media culture and to view our own contemporary relationship with technology with fresh eyes. Turkle frames this classic work with a new introduction, a new epilogue, and extensive notes added to the original text. Turkle talks to children, college students, engineers, AI scientists, hackers, and personal computer owners-people confronting machines that seem to think and at the same time suggest a new way for us to think-about human thought, emotion, memory, and understanding. Her interviews reveal that we experience computers as being on the border between inanimate and animate, as both an extension of the self and part of the external world. Their special place betwixt and between traditional categories is part of what makes them compelling and evocative. In the introduction to this edition, Turkle quotes a PDA user as saying, "When my Palm crashed, it was like a death. I thought I had lost my mind." Why we think of the workings of a machine in psychological terms-how this happens, and what it means for all of us-is the ever more timely subject of The Second Self. Book jacket.
Author: Matthias Felleisen
Publisher: MIT Press
ISBN: 0262344122
Category : Computers
Languages : en
Pages : 793
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Book Description
A completely revised edition, offering new design recipes for interactive programs and support for images as plain values, testing, event-driven programming, and even distributed programming. This introduction to programming places computer science at the core of a liberal arts education. Unlike other introductory books, it focuses on the program design process, presenting program design guidelines that show the reader how to analyze a problem statement, how to formulate concise goals, how to make up examples, how to develop an outline of the solution, how to finish the program, and how to test it. Because learning to design programs is about the study of principles and the acquisition of transferable skills, the text does not use an off-the-shelf industrial language but presents a tailor-made teaching language. For the same reason, it offers DrRacket, a programming environment for novices that supports playful, feedback-oriented learning. The environment grows with readers as they master the material in the book until it supports a full-fledged language for the whole spectrum of programming tasks. This second edition has been completely revised. While the book continues to teach a systematic approach to program design, the second edition introduces different design recipes for interactive programs with graphical interfaces and batch programs. It also enriches its design recipes for functions with numerous new hints. Finally, the teaching languages and their IDE now come with support for images as plain values, testing, event-driven programming, and even distributed programming.
Author: Ramli John
Publisher: Productled Press
ISBN: 9781777717704
Category :
Languages : en
Pages : 312
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Book Description
When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:
Author: Michael C. Daconta
Publisher:
ISBN: 9781478722557
Category : Computers
Languages : en
Pages : 218
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Book Description
- Learn how to migrate your applications to the cloud! - Learn how to overcome your senior management's concerns about Cloud Security and Interoperability! - Learn how to explain cloud computing, big data and linked data to your organization! - Learn how to develop a robust Cloud Implementation Strategy! - Learn how a Technical Cloud Broker can ease your migration to the cloud! This book will answer the key questions that every organization is asking about emerging technologies like Cloud Computing, Big Data and Linked Data. Written by a seasoned expert and author/co-author of 11 other technical books, this book deftly guides you with real-world experience, case studies, illustrative diagrams and in-depth analysis. * How do you migrate your software applications to the cloud? This book is your definitive guide to migrating applications to the cloud! It explains all the options, tradeoffs, challenges and obstacles to the migration. It provides a migration lifecycle and process you can follow to migrate each application. It provides in-depth case studies: an Infrastructure-as-a-Service case study and a Platform-as-a-Service case study. It covers the difference between application migration and data migration to the cloud and walks you through how to do both well. It covers migration to all the major cloud providers to include Amazon Web Services (AWS), Google AppEngine and Microsoft Azure. * How do you develop a sound implementation strategy for the migration to the cloud? This book leverages Mr. Daconta's 25 years of leadership experience, from the Military to Corporate Executive teams to the Office of the CIO in the Department of Homeland Security, to guide you through the development of a practical and sound implementation strategy. The book's "Triple-A" Strategy: Assessment, Architecture then Action is must reading for every project lead and IT manager! * This book covers twenty migration scenarios! Application and data migration to the cloud
Author: Kent Brintnall
Publisher: Macmillan Reference USA
ISBN: 9780028662978
Category : Religion
Languages : en
Pages : 0
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Book Description
Composed of twenty-two thematic chapters, Embodied Religion orients students and scholars to the critical study of religion, gender, sexuality, and the body. The introduction and first section provide a foundational overview of key terms, topics, and questions for such scholarly work. In the second section, essays examine the multiple and complex ways that various traditionsâ from Hinduism to Christianity to Paganismâ seek to regulate and celebrate embodiment and desire. A final section examines relevant theoretical approaches, including ethnography, phenomenology, queer studies, and disability studies. The volume also includes bibliographies filmographies, images, a glossary, and a comprehensive index, all of which aid the reader in exploring this rich, rewarding, and relevant field.
Author: Jason Selk
Publisher: Da Capo Lifelong Books
ISBN: 0738218693
Category : Self-Help
Languages : en
Pages : 242
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Book Description
In the spirit of business/self-help hits such as Darren Hardy's The Compound Effect, a simple formula for productivity and success, from a prominent sports psychologist and a star business coach who join forces to offer seven fundamental skills for improving your habits and achieving peak performance in work and life.
Author: Brandon Swift
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 150
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Book Description
Idea to Acquisition explains how anyone can create SaaS applications, grow them, and sell them for a profit. Covering each stage from ideation to getting your business acquired, Idea to Acquisition is an easy-to-follow primer on building, incubating, and selling B2B SaaS businesses. The author, Brandon Swift is a veteran SaaS entrepreneur and founder of over 15 SaaS platforms. Idea to Acquisition is full of insights from his experience building successful companies like PayWhirl, Glow, and Sendlio as well as the lessons he learned while working with other entrepreneurs on their startup ideas. This book is packed with practical advice about how to validate a business idea, build customer acquisition strategies that work, and more. From building an MVP for under $100 to setting up payment processing, raising funds and selling your business, Idea to Acquisition lays out a practical, repeatable system to create SaaS products that can be easily acquired. Idea to Acquisition breaks down entire process, step by step: Why start a SaaS platform? Tools you'll need Developing great ideas Choosing a great domain name Validating your idea Generating social engagement Perfecting your pricing Setting up payment processing Understanding the customer journey Creating a Minimum Viable Product (MVP) Creating high-converting website Generating traffic Automating email outreach Generating leads Optimizing customer onboarding Mastering customer support Raising money from investors Selling your business Also included is a handy SaaS Acronyms Glossary and links to resources and software mentioned throughout the book. This book is for anyone who has a business idea and wants to explore how they can take it from an idea to acquisition. It doesn't matter if you want to build and grow your own company or work on someone else's - this guide will show you how!
Author: Jesse Liberty
Publisher: Sams Publishing
ISBN: 9780672310706
Category : C (Computer program language)
Languages : en
Pages : 756
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Book Description
This 21-day tutorial teaches one of the most popular programming languages today. This book is aimed towards novice programmers who wish to make the shift from procedural programming to object oriented design and programming in C++.
