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Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
Discover the mass persuasion secrets and learn how to get customers to know, like, & trust you! If small businesses want to succeed against a continuously growing pool of competition, they have to find a way to gain more customers. It doesn’t matter if you have the greatest product to sell, if customers don’t know and like you, you will never be able to gain their trust. Understanding human behavior and how to utilize psychology in your business can help you learn how to become more persuasive in selling your products. The key to getting more customers to know, like, and trust you is learning how to use mass persuasion techniques in your marketing efforts.
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 49
Get Book Here
Book Description
Discover the mass persuasion secrets and learn how to get customers to know, like, & trust you! If small businesses want to succeed against a continuously growing pool of competition, they have to find a way to gain more customers. It doesn’t matter if you have the greatest product to sell, if customers don’t know and like you, you will never be able to gain their trust. Understanding human behavior and how to utilize psychology in your business can help you learn how to become more persuasive in selling your products. The key to getting more customers to know, like, and trust you is learning how to use mass persuasion techniques in your marketing efforts.
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 1442656042
Category : History
Languages : en
Pages : 242
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Book Description
With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely. In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture. Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, Weapons of Mass Persuasion chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's No Logo have the gods of marketing and the art of commercialism been so thoroughly disrobed. Electronic Format Disclaimer: Images removed at the request of the rights holder.
Author: Nicholas J. Cull
Publisher: Bloomsbury Publishing USA
ISBN: 157607434X
Category : Social Science
Languages : en
Pages : 504
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Book Description
A truly international, authoritative A–Z guide to five centuries of propaganda, in both wartime and peacetime, which covers key moments, techniques, concepts, and some of the most influential propagandists in history. This fascinating survey provides a comprehensive introduction to propaganda, its changing nature, its practitioners, and its impact on the past five centuries of world history. Written by leading experts, it covers the masters of the art from Joseph Goebbels to Mohandas Gandhi and examines enormously influential works of persuasion such as Uncle Tom's Cabin, techniques such as films and posters, and key concepts like black propaganda and brainwashing. Case studies reveal the role of mass persuasion during the Reformation, and wars throughout history. Regional studies cover propaganda superpowers, such as Russia, China, and the United States, as well as little-known propaganda campaigns in Southeast Asia, Ireland, and Scandinavia. The book traces the evolution of propaganda from the era of printed handbills to computer fakery, and profiles such brilliant practitioners of the art as Third Reich film director Leni Riefenstahl and 19th-century cartoonist Thomas Nast, whose works helped to bring the notorious Boss Tweed to justice.
Author: Geoffrey Burch
Publisher: John Wiley & Sons
ISBN: 0857080989
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
"Geoff Burch is the master of persuasion" —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable. Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods. Geoff Burch is the presenter of BBC TV's All Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.
Author: Joel E. Dimsdale
Publisher: Yale University Press
ISBN: 0300247176
Category : Psychology
Languages : en
Pages : 301
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Book Description
A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
Author: Bushra Azhar
Publisher: Best Seller Publishing, LLC
ISBN: 9781946978103
Category : Persuasion (Psychology)
Languages : en
Pages : 195
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Book Description
Author: Roger Dawson
Publisher: Prentice Hall Press
ISBN: 9780137993628
Category : Influence (Psychology)
Languages : en
Pages : 0
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Book Description
Whether the challenge is closing a sale or climbing the corporate ladder, the ability to get others to share one's viewpoint is essential to success. This motivational book now shows readers how to develop persuasive skills and techniques that will enable them to bring others into agreement with them, not through force of intimidation, but on their own.
Author: Dave Lakhani
Publisher: John Wiley & Sons
ISBN: 0470282096
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Author: William Thomas
Publisher: Essence Publishing (ON)
ISBN: 9780968919927
Category : History
Languages : en
Pages : 232
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Book Description
All Fall Down: The Politics of Terror and Mass Persuasion is the most comprehensive and up-to-the-minute look at the agents and agendas behind Sept. 11, media spin and America's War On Terror. All Fall Down takes readers through first-person accounts from the front lines of terror, presenting evidence of hidden agendas, and asking questions the U.S. media refuses to discuss.
Author: Sally S. Wright
Publisher: Fawcett
ISBN: 0345425901
Category : Archivists
Languages : en
Pages : 306
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Book Description
ACADEMIC SLEUTH BEN REESE RETURNS TO SCOTLAND, ENTANGLED IN A CASE OF MURDER AMONG FRIENDS. The sudden death of rich, generous Scottish professor Georgina Fletcher seems like a tragic accident. Indeed, American archivist Ben Reese can scarcely believe that it was not. But Georgina had foreseen her death, and had laid down a secret trail of evidence pointing to a hard-hearted murder committed by someone with much to gain if she died--or to lose if she lived. Was it the brilliant sculptor Georgina had educated and supported? The beautiful student who is also her heir? Her late husband's business associates? Or a jealous colleague in her own department? It appears that someone very close to her not only killed with fiendish cleverness but wants to ensnare Ben like a blind rat in a live trap--from which he'll never escape. . . .
