Global Perspectives on the Impact of Mass Media on Electoral Processes PDF Download
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Author: Aririguzoh, Stella Amara
Publisher: IGI Global
ISBN: 1799848213
Category : Political Science
Languages : en
Pages : 187
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Book Description
The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.
Author: Aririguzoh, Stella Amara
Publisher: IGI Global
ISBN: 1799848213
Category : Political Science
Languages : en
Pages : 187
Get Book Here
Book Description
The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact voter decisions during electoral processes and even during the elections. As such, it is imperative that research is collected on the impact of the media and the role it plays in strengthening party loyalty, improving public knowledge on elections, and swaying apathetic citizens to become involved in the electoral process. Global Perspectives on the Impact of Mass Media on Electoral Processes provides relevant theoretical frameworks and research findings that evidence the impact of the media in specific elections in different countries around the world. The book supports professionals who want to improve their understanding of the strategic roles that the media play in electoral politics as well as political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment. Covering topics that include social media, political cartoons, and media influence, this book seeks to provide fresh insights on the media’s impact on elections whether at the national, regional, or local levels. It is ideal for politicians, campaign managers, media analysts, government officials, professionals, researchers, students, academicians, and individuals involved in electoral management, political parties, advertising agencies, and marketing companies.
Author: Ines Sabanovic
Publisher: GRIN Verlag
ISBN: 3638743551
Category : Language Arts & Disciplines
Languages : en
Pages : 129
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Book Description
Diploma Thesis from the year 2007 in the subject Communications - Media and Politics, Politic Communications, grade: 2, University of Vienna, 110 entries in the bibliography, language: English, abstract: Introduction "No man is an island, entire of itself; every man is a piece of the continent, a part of the main"- this utopia by John Donne was written in the renaissance period and aimed to explain the place of a person as a unit in a society. I use this utopia at the beginning of my diploma paper, because I believe that it could be placed in modern time and it can describe the modern man in relation to the mass media today. Each and every one of us uses media in some context of our lives. It doesn't matter is that the print media, internet, or TV- we can't live without it anymore. Everything we need to know, all information we need for surviving in the society is connected and broadcasted through the mass media.It doesn't have to be a first hand experience, we can learn some new information from another person but it is the big possibility that this person found out about this information from the media. This is where the verse "no man is an island" comes to expression at the most. All the function of the media, described later in the diploma paper is subjected to us, to us as individuals in a society, or so the theory says. The mass media and elections: there are a lot of questions we can asand theses we can construct about this theme. Elections are the central instrument for the exercise of the sovereignty of the nation and they can be seen as the quality measurement of the society. They affirm that the political power comes from the people to the politician an as that she should not be used in negative connotations. The main question of this diploma paper is: Why is it possible to have a revolution in a country like Ukraine, whose place in the rang of the free media is way under the place of Bosnia and Herzegovina, whose citizens still live in a bad economica
Author: Holli A. Semetko
Publisher: Routledge
ISBN: 1135023492
Category : Language Arts & Disciplines
Languages : en
Pages : 174
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Book Description
This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
Author: Katrin Voltmer
Publisher: Psychology Press
ISBN: 0415337798
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Using a comparative approach, this book examines how political communication and the mass media have played an important role in the consolidation of democratic institutions.
Author: Richard Joslyn
Publisher: Addison Wesley Publishing Company
ISBN: 9780201116588
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
Author: Bernd-Peter Lange
Publisher: Routledge
ISBN: 1135618259
Category : Language Arts & Disciplines
Languages : en
Pages : 284
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Book Description
This comparative study brings together academics and practitioners who work in the field of media and elections to provide a set of national case studies and an analysis of the legal and regulatory frameworks that are employed by nation states to ensure that the media perform according to certain standards during election periods. In setting out the legal and regulatory framework each chapter provides an account of the socio-political conditions and media environment in each of the countries and subsequently details the laws that govern the print and broadcast media during election campaign periods. The countries included are France, Germany, Italy, Russia, South Africa, the United States, and the United Kingdom. A set of reflections by a Member of the European Parliament and a set of recommendations for good practice in media and elections are also included. Thus, the book is organized to provide a practical guide so that it can be used as a handbook.
Author: Judith S. Trent
Publisher: Rowman & Littlefield Publishers
ISBN:
Category : Political Science
Languages : en
Pages : 440
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Book Description
Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!
Author: Jan E. Leighley
Publisher: Houghton Mifflin
ISBN:
Category : Education
Languages : en
Pages : 324
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Book Description
The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active Learning exercises provide real-world examples of important concepts and ask students to collect and analyze data from various print and electronic media sources. The text includes an entire chapter on agenda setting--the media's ability to insert issues into public consciousness or increase perceived importance--which illuminates the related concepts of priming and framing.
Author: Bruce Bimber
Publisher: Oxford University Press
ISBN: 9780198034575
Category : Political Science
Languages : en
Pages : 240
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Book Description
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Author: Kenneth Dautrich
Publisher: Columbia University Press
ISBN: 9780231111775
Category : Language Arts & Disciplines
Languages : en
Pages : 220
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Book Description
It is often noted that the public is frustrated with the news media. But what do American voters really think about how the media present political information? While studies have examined how the news shapes opinions as well as what people respond to and remember, this is the first book to provide an in-depth analysis of how voters use and evaluate the news media in political elections and the impact these trends have on their use of the news. Kenneth Dautrich and Thomas H. Hartley performed a four-wave national panel survey of voters during the 1996 presidential campaign. They found that although voters are profoundly dissatisfied with the usefulness of news in helping them make decisions, they are unlikely to stop using the news media or switch media (from network news to public broadcasting, for instance). Thus the media have little incentive to adjust to the needs or wishes of voters. Here is an important contribution to the debate about the responsibilities of the news media raging among pundits and policymakers.
