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Author: Roger D. Wimmer
Publisher: Wadsworth Publishing Company
ISBN: 9780534647186
Category : Social Science
Languages : en
Pages : 468
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Book Description
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Author: Roger D. Wimmer
Publisher: Wadsworth Publishing Company
ISBN: 9780534647186
Category : Social Science
Languages : en
Pages : 468
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Book Description
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Author: Raymond W. Preiss
Publisher: Psychology Press
ISBN: 080584998X
Category : Mass media
Languages : en
Pages : 538
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Book Description
Publisher description
Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Category : Language Arts & Disciplines
Languages : en
Pages : 328
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Book Description
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author: Anders Hansen
Publisher: SAGE Publications Limited
ISBN:
Category : Reference
Languages : en
Pages : 448
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Book Description
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
Author: Guido Hermann Stempel
Publisher: Addison-Wesley Longman
ISBN: 9780205359233
Category : Mass media
Languages : en
Pages : 0
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Book Description
Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.
Author: David K. Perry
Publisher: Routledge
ISBN: 1135645000
Category : Language Arts & Disciplines
Languages : en
Pages : 332
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Book Description
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author: Nicholas W. Jankowski
Publisher: Routledge
ISBN: 1134938241
Category : Social Science
Languages : en
Pages : 263
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Book Description
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Author: Wimmer
Publisher:
ISBN: 9780534139636
Category :
Languages : en
Pages :
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Book Description
Author: Klaus Bruhn Jensen
Publisher: Routledge
ISBN: 1134590008
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Author: Roger D. Wimmer
Publisher:
ISBN: 9787302068976
Category : Mass media
Languages : en
Pages : 499
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Book Description
本书是一本经典的媒介研究方法教材。全书共分四个部分,第一部分介绍媒介研究的一般过程及各个研究要素等内容。
