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Author: Erwin K. Thomas
Publisher: Bloomsbury Publishing USA
ISBN: 0313075913
Category : Language Arts & Disciplines
Languages : en
Pages : 211
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Book Description
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
Author: Erwin K. Thomas
Publisher: Bloomsbury Publishing USA
ISBN: 0313075913
Category : Language Arts & Disciplines
Languages : en
Pages : 211
Get Book
Book Description
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
Author: W. Russell Neuman
Publisher: Cambridge University Press
ISBN: 9780521424042
Category : Performing Arts
Languages : en
Pages : 224
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Book Description
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
Author: James B. Martin
Publisher: Nova Publishers
ISBN: 9781590332627
Category : Social Science
Languages : en
Pages : 292
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Book Description
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 1544332327
Category : Language Arts & Disciplines
Languages : en
Pages : 757
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Book Description
"An entertaining, informative and thoughtful mass media text that keeps students engaged." —Charles W. Little Jr., Santa Ana College Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video now. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-5323-4. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. SAGE lecture spark Spark lively classroom discussion around current events. Learn more about free lecture launchers. Author blog Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at www.ralphehanson.com Check out the VIP site now!
Author: Ramona R. Rush
Publisher: Taylor & Francis
ISBN: 1135624003
Category : Language Arts & Disciplines
Languages : en
Pages : 483
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Book Description
This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the academy and in the professions. Theoretical and international perspectives on equity are also included, as are the concerns about equity from the new generations now coming into the profession. This anthology serves as a benchmark of women's current status in journalism and mass communication and provides a call to action for the future. As such, it is required reading for all concerned with establishing equity throughout the discipline.
Author: Rashmi Luthra
Publisher: EOLSS Publications
ISBN: 1905839715
Category :
Languages : en
Pages : 388
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Book Description
Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.
Author: Joy Keiko Asamen
Publisher: SAGE Publications
ISBN: 1452261822
Category : Language Arts & Disciplines
Languages : en
Pages : 529
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Book Description
The SAGE Handbook of Child Development explores the multicultural development of children through the varied and complex interplay of traditional agents of socialization as well as contemporary media influences, examining how socialization practices and media content construct and teach us about diverse cultures. Editors Joy K. Asamen, Mesha L. Ellis, and Gordon L. Berry, along with chapter authors from a wide variety of disciplines, highlight how to analyze, compare, and contrast alternative perspectives of children of different cultures, domestically and globally, with the major principles and theories of child development in cognitive, socioemotional, and/or social/contextual domains.
Author: Roumeen Islam
Publisher: World Bank Publications
ISBN: 9780821352038
Category : Language Arts & Disciplines
Languages : en
Pages : 344
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Book Description
This book explores the role of the news media in promoting equitable economic development, and considers the obstacles it faces as a catalyst for change and growth. It examines the capacity of investigative journalism to scrutinise public policy and the activities of the corporate sector, to facilitate public access to information, expose corruption and weak governance and thus promote greater transparency and accountable government. It contains contributions from journalists, television and newspaper editors, economists and academics, as well as the winner of the Nobel Prize for Economics Joseph Stiglitz, and for Literature, Gabriel Garcia Marquez. A number of case studies examine the work of the media and the challenges they face in various countries including Thailand, Bangladesh, Egypt, Zimbabwe and the former Soviet Union.
Author: Janna Quitney Anderson
Publisher: Rowman & Littlefield Publishers
ISBN: 0742568660
Category : Science
Languages : en
Pages : 319
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Book Description
In the early 1990s, people predicted the death of privacy, an end to the current concept of 'property,' a paperless society, 500 channels of high-definition interactive television, world peace, and the extinction of the human race after a takeover engineered by intelligent machines. Imagining the Internet zeroes in on predictions about the Internet's future and revisits past predictions—and how they turned out. It gives the history of communications in a nutshell, illustrating the serious impact of pervasive networks and how they will change our lives over the next century.
Author: Lee Artz
Publisher: Rowman & Littlefield
ISBN: 9780742540941
Category : Language Arts & Disciplines
Languages : en
Pages : 190
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Book Description
In The Media Globe, a diverse group of scholars follows emerging patterns in media beyond the United States, identifying the issues and the potential impacts on democratic communication. The authors assess the current tensions between global media practices and cultural norms, further considering alternatives in global communication that could better integrate with these norms and practices. Given the rapid global consolidation of media and the reform of its regulatory agencies, this reassessment is a timely read.
