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Author: Susan Strasser
Publisher: Pantheon
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
Author: Susan Strasser
Publisher: Pantheon
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
Author: Richard S. Tedlow
Publisher: Harvard Business Review Press
ISBN:
Category : Marketing
Languages : en
Pages : 538
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Book Description
In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.
Author: Paul Nunes
Publisher: Harvard Business Press
ISBN: 9781591391968
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.
Author: Edgar Cantero
Publisher: Vintage
ISBN: 1101974443
Category : Fiction
Languages : en
Pages : 338
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Book Description
NEW YORK TIMES BESTSELLER • A mad scientist's concoction of teen detectives, H. P. Lovecraft, and a love of Americana, this is a story filled with rich horror, thrilling twists, outright hilarity, and surprising poignancy. "While this is obviously an ode to Scooby Doo... fans will love the idea of a group of mystery hunters coming back together after leaving the business.” —Bustle “Filled with high jinks both terrorizing and hilarious.” —USA Today In 1977, four teenagers and a dog—Andy (the tomboy), Nate (the nerd), Kerri (the bookworm), Peter (the jock), and Tim (the Weimaraner)—solved the mystery of Sleepy Lake. The trail of an amphibian monster terrorizing the quiet town of Blyton Hills leads the gang to spend a night in Deboën Mansion and apprehend a familiar culprit: a bitter old man in a mask. Now, in 1990, the twenty-something former teen detectives are lost souls. Plagued by night terrors and Peter's tragic death, the three survivors have been running from their demons. When the man they apprehended all those years ago makes parole, Andy tracks him down to confirm what she’s always known—they got the wrong guy. Now she'll need to get the gang back together and return to Blyton Hills to find out what really happened in 1977, and this time, she's sure they're not looking for another man in a mask.
Author: Tim Akers
Publisher: Baen Books
ISBN: 1625797931
Category : Fiction
Languages : en
Pages : 351
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Book Description
MEN IN BLACK AT THE REN FAIRE! John Rast went to the Ren Faire looking for a fight. Well, a simulated fight, with blunt swords and safety equipment. But when his final opponent turns into a living, fire-breathing dragon, John finds himself in the fight of his life. It’s John or nothing stopping a disaster in its tracks—and the only real weapon at hand is his mom’s Volvo. So John decides to let it roll . . . And that's when destiny comes to call. John is spirited away to the well-hidden base of Knight Watch, the organization that stands between humanity and the real nasties the rest of the world doesn’t know about. Knight Watch would be John’s dream job—except for the storm goddess that destroys his parents’ house, the abandoned mall replete with too much dead, and the Fetch that aims to make John’s domain a final resting place. All this has John’s putative allies in the Knight Watch worried that John is the one bringing bad things into multiple worlds. John and his reluctant teammates have to figure out who, or what, is pulling the strings before all of Knight Watch falls prey to a well-concealed puppetmaster and far worse things enter this world. About Knight's Watch: “Buckle up and get ready for a fun ride. Tim Akers delivers an epic story about weekend ren fair warriors versus actual monsters. Best fictional use of a Volvo station wagon ever.”—Larry Correia About Tim Akers: “A must for all epic fantasy fans.”—Starburst “Full of strong world building, cinematic and frequent battle scenes, high adventure, great characters, suspense, and dramatic plot shifts, this is an engaging, fast-paced entry in a popular subgenre."—Booklist (starred review) “Take a bit of fantasy, mix in the horror of the demonic, and put in some top-notch writing and you’ll have Akers’ latest novel.”—Hellnotes “Fast-paced . . . an epic fantasy story with action, intrigue and a good story.” —RPG “Delivers enough twists and surprises to keep readers fascinated...contains action, grittiness, magic, intrigue and well created characters.”—Rising Shadow “An extremely well-developed secondary world.”—SF Signal
Author: William D'Arienzo
Publisher: Bloomsbury Publishing USA
ISBN: 1501306685
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion
Author: Tom Hayes
Publisher: Penguin
ISBN: 1101155701
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.
Author: Django Wexler
Publisher: Penguin
ISBN: 0698409469
Category : Fiction
Languages : en
Pages : 480
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Book Description
As the “audacious and subversive”* Shadow Campaigns novels continue, the weather is growing warmer, but the frosty threat of Vordan’s enemies is only growing worse... As the roar of the guns subsides and the smoke of battle clears, the country of Vordan is offered a fragile peace… After their shattering defeats at the hands of brilliant General Janus bet Vhalnich, the opposing powers have called all sides to the negotiating table in hopes of securing an end to the war. Queen Raesinia of Vordan is anxious to see the return of peace, but Janus insists that any peace with the implacable Sworn Church of Elysium is doomed to fail. For their Priests of the Black, there can be no truce with heretics and demons they seek to destroy, and the war is to the death. Soldiers Marcus d’Ivoire and Winter Ihernglass find themselves caught between their general and their queen. Now, each must decide which leader truly commands their loyalty—and what price they might pay for final victory. And in the depths of Elysium, a malign force is rising—and defeating it might mean making sacrifices beyond anything they have ever imagined.
Author: Robin Hobb
Publisher: Spectra
ISBN: 0553900250
Category : Fiction
Languages : en
Pages : 834
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Book Description
The first book in a seafaring fantasy trilogy that George R. R. Martin has described as “even better than the Farseer Trilogy—I didn’t think that was possible.” Bingtown is a hub of exotic trade and home to a merchant nobility famed for its liveships—rare vessels carved from wizardwood, which ripens magically into sentient awareness. Now the fortunes of one of Bingtown’s oldest families rest on the newly awakened liveship Vivacia. For Althea Vestrit, the ship is her rightful legacy. For Althea’s young nephew, wrenched from his religious studies and forced to serve aboard the Vivacia, the ship is a life sentence. But the fate of the ship—and the Vestrits—may ultimately lie in the hands of an outsider: the ruthless buccaneer captain Kennit, who plans to seize power over the Pirate Isles by capturing a liveship and bending it to his will. Don’t miss the magic of the Liveship Traders Trilogy: SHIP OF MAGIC • MAD SHIP • SHIP OF DESTINY
Author: Robin Hobb
Publisher: Spectra
ISBN: 0553565699
Category : Fiction
Languages : en
Pages : 769
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Book Description
“An enthralling conclusion to this superb trilogy, displaying an exceptional combination of originality, magic, adventure, character, and drama.”—Kirkus Reviews (starred review) King Shrewd is dead at the hands of his son Regal. As is Fitz—or so his enemies and friends believe. But with the help of his allies and his beast magic, he emerges from the grave, deeply scarred in body and soul. The kingdom also teeters toward ruin: Regal has plundered and abandoned the capital, while the rightful heir, Prince Verity, is lost to his mad quest—perhaps to death. Only Verity’s return—or the heir his princess carries—can save the Six Duchies. But Fitz will not wait. Driven by loss and bitter memories, he undertakes a quest: to kill Regal. The journey casts him into deep waters, as he discovers wild currents of magic within him—currents that will either drown him or make him something more than he was. Praise for Robin Hobb and Assassin’s Quest “Fantasy as it ought to be written . . . Robin Hobb’s books are diamonds in a sea of zircons.”—George R. R. Martin “Superbly written, wholly satisfying, unforgettable: better than any fantasy trilogy in print—including mine!”—Melanie Rawn
