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Author: S. Hasan
Publisher:
ISBN: 9788123919133
Category :
Languages : en
Pages :
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Author:
Publisher:
ISBN: 9788123922508
Category :
Languages : en
Pages :
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Author: S. Hasan
Publisher:
ISBN: 9788123919133
Category :
Languages : en
Pages :
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Book Description
Author: Denis McQuail
Publisher: SAGE
ISBN: 9781412903714
Category : Language Arts & Disciplines
Languages : en
Pages : 628
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Book Description
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author: Jack Rosenberry
Publisher: Routledge
ISBN: 1000453588
Category : Social Science
Languages : en
Pages : 310
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Book Description
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author: Jaishri Jethwaney
Publisher: SAGE Publications Pvt. Limited
ISBN: 9789352806874
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice—a well-accepted textbook designed for the students of mass communication, public relations and journalism—offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready. Key Features: · Incorporates the changes brought about by Companies Act 2013 (CSR practices), tax reforms by Government of India (GST in place of multiple indirect tax structure) and others · Includes citations from Encyclopedia on Corporate Reputation for global perspectives on issues. · New global and Indian case studies with points for discussion and analytical inputs
Author: J. Black
Publisher: WCB/McGraw-Hill
ISBN: 9780697133915
Category :
Languages : en
Pages :
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Author: Godfrey A. Steele
Publisher:
ISBN: 9789766407230
Category : Medical
Languages : en
Pages : 0
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Book Description
Health Communication: Principles and Practices provides medical students and other allied health professionals and health practitioners with a framework for understanding and applying communication skills in the context of medical education and health education in health settings. This volume provides an integration of knowledge, attitude and behavioural learning outcomes, and of principles with practices. This integration is presented through a range of theoretical, research and practical activities including ethical and reflective perspectives. Godfrey A. Steele provides a step-by-step framework for teaching and delivering a curriculum in medical communication skills. This framework will be of value to all those involved in teaching, learning and developing communication skills among doctors, dentists, nurses, pharmacists, veterinarians, and health education and health-promotion specialists. This volume is a distinctive addition to the literature on medical communication skills offered by other textbooks. Steele reviews the literature from an interdisciplinary perspective and considers the curriculum of medical communication skills outside of the traditional metropolitan areas. He includes a collection of materials relevant to tropical medicine, the Caribbean and the Global South and draws upon his experience in designing curricula, teaching, researching and publishing in this field since 1995.
Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 150635856X
Category : Language Arts & Disciplines
Languages : en
Pages : 1297
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Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author: Stanley J. Baran
Publisher: Cengage Learning
ISBN: 9780534561635
Category : Mass media
Languages : en
Pages : 0
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Book Description
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Author: Wilbur Schramm
Publisher:
ISBN:
Category :
Languages : en
Pages : 602
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Book Description
