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Author: Paul Nunes
Publisher: Harvard Business Press
ISBN: 9781591391968
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.
Author: Paul Nunes
Publisher: Harvard Business Press
ISBN: 9781591391968
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.
Author: Andrew Gordon
Publisher: Harvard University Press
ISBN: 9780674037816
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Andrew Gordon goes to the core of the Japanese enterprise system, the workplace, and reveals a complex history of contest and confrontation. The Japanese model produced a dynamic economy which owed as much to coercion as to happy consensus. Managerial hegemony was achieved only after a bitter struggle that undermined the democratic potential of postwar society. The book draws on examples across Japanese industry, but focuses in depth on iron and steel. This industry was at the center of the country's economic recovery and high-speed growth, a primary site of corporate managerial strategy and important labor union initiatives. Beginning with the Occupation reforms and their influence on the workplace, Gordon traces worker activism and protest in the 1950s and '60s, and how they gave way to management victory in the 1960s and '70s. He shows how working people had to compromise institutions of self-determination in pursuit of economic affluence. He illuminates the Japanese system with frequent references to other capitalist nations whose workplaces assumed very different shape, and looks to Japan's future, rebutting hasty predictions that Japanese industrial relations are about to be dramatically transformed in the American free-market image. Gordon argues that it is more likely that Japan will only modestly adjust the status quo that emerged through the turbulent postwar decades he chronicles here.
Author: David A. Sims
Publisher: Wipf and Stock Publishers
ISBN: 1556359578
Category : Religion
Languages : en
Pages : 346
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Book Description
This work presents an evangelical theology of the child nurtured in the context of American evangelicalism and affluence. It employs an eclectic theological-critical method to produce a theological anthropology of the affluent American-evangelical child (AAEC) through interdisciplinary evangelical engagement of American history, sociology, and economics. Sims articulates how affluence constitutes a significant impediment to evangelical nurture of the AAEC in the discipline and instruction of the Lord. Thus, the problem he addresses is nurture in evangelical affluence, conceived as a theological-anthropological problem. Nurture in the cultural matrices of the evangelical affluence generated by technological consumer capitalism in the U.S. impedes spiritual and moral formation of the AAEC for discipleship in the way of the cross. This impediment risks disciplinary formation of the AAEC for capitalist culture, cultivates delusional belief that life consists in an abundance of possessions, and hinders the practice of evangelical liberation of the poor on humanity's underside. The result is the AAEC's spiritual-moral lack in late modernity. Chapter 1 introduces the problem of the AAEC. Chapters 2 and 3 provide a diachronic lens for the theological anthropology of the AAEC through critical assessment of the theological anthropologies of the child in Jonathan Edwards, Horace Bushnell, and Lawrence Richards. Chapters 4 and 5 constitute the synchronic perspective of the AAEC. Chapter 4 presents an evangelical sociology of the AAEC, drawing upon William Corsaro's theory of interpretive reproductions, and chapter 5 constructs an evangelical theology of the AAEC through critical interaction with John Schneider's moral theology of affluence. Chapter 6, Whither the AAEC?, concludes with a recapitulation of the work and a forecast of possible futures for the AAEC in the twenty-first century.
Author: Lawrence Black
Publisher: Routledge
ISBN: 1351959174
Category : History
Languages : en
Pages : 282
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Book Description
During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevalent in Britain during the 1950s and 1960s. Yet, despite the recognition that Britain had moved away from an era of rationing and scarcity, to a new age of choice and plenty, there was simultaneously a parallel feeling that the nation was in decline and being economically outstripped by its international competitors. Whilst the study of Britain's postwar history is a well-trodden path, and the paradox of absolute growth versus relative decline much debated, it is here approached in a fresh and rewarding way. Rather than highlighting economic and industrial 'decline', this volume emphasizes the tremendous impact of rising affluence and consumerism on British society. It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political behaviour; changing attitudes of politicians towards the electorate; and the representation of affluence in popular culture and advertising. By focusing on the widespread cultural consequences of increasing levels of consumerism, emphasizing growth over decline and recognizing the rising standards of living enjoyed by most Britons, a new and intriguing window is opened on the complexities of this 'golden age'. Contrasting growing consumer expectations and demands against the anxieties of politicians and economists, this book offers all students of the period a new perspective from which to view post-imperial Britain and to question many conventional historical assumptions.
Author: Rachel Sherman
Publisher: Princeton University Press
ISBN: 0691195161
Category : Social Science
Languages : en
Pages : 329
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Book Description
A surprising and revealing look at how today’s elite view their wealth and place in society From TV’s “real housewives” to The Wolf of Wall Street, our popular culture portrays the wealthy as materialistic and entitled. But what do we really know about those who live on “easy street”? In this penetrating book, Rachel Sherman draws on rare in-depth interviews that she conducted with fifty affluent New Yorkers—from hedge fund financiers and artists to stay-at-home mothers—to examine their lifestyle choices and understanding of privilege. Sherman upends images of wealthy people as invested only in accruing social advantages for themselves and their children. Instead, these liberal elites, who believe in diversity and meritocracy, feel conflicted about their position in a highly unequal society. As the distance between rich and poor widens, Uneasy Street not only explores the lives of those at the top but also sheds light on how extreme inequality comes to seem ordinary and acceptable to the rest of us.
Author: Ronald D. Michman
Publisher: Bloomsbury Publishing USA
ISBN: 0313086516
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.
Author: Andrew Heywood
Publisher: Bloomsbury Publishing
ISBN: 1352005468
Category : Political Science
Languages : en
Pages : 502
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Book Description
The fifth edition of this seminal textbook by best-selling author Andrew Heywood continues to lead the way in providing a comprehensive and authoritative introduction to politics. Renowned for its engaging and accessible style, this book helps students to understand the discipline's foundational concepts and theories and use these to make sense of its key subfields, from elections and voting to security and global governance. Systematically revised and updated throughout, it also uses a range of tried-and-tested pedagogical features to draw links between different standpoints and help make contemporary institutions, events and developments come to life. Drawing on a wide range of international examples, this text is the ideal choice for lecturers around the world. Carefully designed and written to map onto the way the subject is introduced at degree level, it remains the go-to text for undergraduate introductory and comparative politics courses. Furthermore, it can also be used as pre-course reading or as a point of reference throughout politics degrees, majors or minors. New to this Edition: - Restructured and revised to reflect the decline of democracy and the rise of populism and authoritarianism in different parts of the world - New Politics in Action features reflect the latest political developments – including 'Trump's triumph: politics as polarization'; 'South Africa: a one-party state?'; and 'North Korea: a rogue nuclear power?' - Discusses the transformation of the media landscape, assessing the advent and impact of social media and 'fake news' - New and improved text design reflecting the book's contemporary and engaging coverage - Accompanied by a brand new website, featuring a flashcard glossary, additional cases, interactive simulations and weblinks for students, PowerPoint slides for lecturers, a testbank and a guide to using the book. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/politics-5e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author: Daniel Patrick Moynihan
Publisher: PublicAffairs
ISBN: 1586489208
Category : Biography & Autobiography
Languages : en
Pages : 732
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Book Description
When Daniel Patrick Moynihan died in 2003 the Economist described him as "a philosopher-politician-diplomat who two centuries earlier would not have been out of place among the Founding Fathers." Though Moynihan never wrote an autobiography, he was a gifted author and voluminous correspondent, and in this selection from his letters Steven Weisman has compiled a vivid portrait of Moynihan's life, in the senator's own words. Before his four terms as Senator from New York, Moynihan served in key positions under Presidents Kennedy, Johnson, Nixon, and Ford. His letters offer an extraordinary window into particular moments in history, from his feelings of loss at JFK's assassination, to his passionate pleas to Nixon not to make Vietnam a Nixon war, to his frustrations over healthcare and welfare reform during the Clinton era. This book showcases the unbridled range of Moynihan's intellect and interests, his appreciation for his constituents, his renowned wit, and his warmth even for those with whom he profoundly disagreed. Its publication is a significant literary event.
Author: Nancy Wiefek
Publisher: Bloomsbury Publishing USA
ISBN: 0313051704
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Wiefek presents evidence of a link between individual-level economic concerns and political opinion. Conceptualizing economic anxiety by applying social psychological theory to the distinct characteristics of the new American economy, she presents evidence that this postindustrial economic anxiety shapes beliefs and policy opinions, above and beyond ideology, partisanship, and income. Journalists and political commentators have written extensively on the political consequences of the strains created by the transformation of the U.S. economy over the last thirty years. Yet, the individual-level anxiety accompanying America's transition to a postindustrial, globalized economy has not been explored in any systematic way. In fact, what clear empirical evidence we do have strongly suggests that citizens do not link their personal fortunes to their political opinions. Wiefek argues that the way in which political scientists normally go about looking for these connections misses what citizens experience in their daily lives, particularly their emotional reactions. The measures commonly used by political scientists do not tap the specific features of America's post-1973 economic transformation or the anxiety, insecurity, and fear it engenders. Wiefek presents a conceptualization of economic anxiety that draws upon psychological, sociological, economic, and political science theories and findings, and the distinct nature of the new economy. Using data from a mail survey, she estimates the impact of economic anxiety and presents strong evidence of its predictive power on political opinion. She concludes with a discussion of the political implications of these findings and argues that the progressive political potential of shared anxieties will require reversing the anti-government bias endemic to our current public dialogue.
Author: Michael Berry
Publisher: Oxford University Press, USA
ISBN: 0199686505
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This book revisits John Kenneth Galbraith's The Affluent Society from the perspective of the background to, and causes of, the 2008 global economic crisis. Each chapter takes a major theme of his book, distils Galbraith's arguments, and then discusses to what extent they cast light on current developments.
