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Author: William J. McEwen
Publisher: Simon and Schuster
ISBN: 1595620052
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author: William J. McEwen
Publisher: Simon and Schuster
ISBN: 1595620052
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Tim Halloran
Publisher: John Wiley & Sons
ISBN: 1118611284
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author: B Zachary Bennett
Publisher:
ISBN:
Category :
Languages : en
Pages : 176
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Book Description
For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...
Author: Love Kathy
Publisher: Kensington Publishing Corp.
ISBN: 0758277148
Category : Fiction
Languages : en
Pages : 1387
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Book Description
A Demonic Bundle: So I Married a Demon Slayer, Demon Can't Help It & Demon Hunting in Dixie A Demon...Not Just In Bed Practical Josephine "Jo" Burke has no patience for the paranormal--even if she's been having some strange visions lately. But if she is losing her mind, at least it would explain her new attraction to her co-worker, the least suitable man she could ever fall for... Maksim Kostova has no idea why he's so drawn to feisty mortal Jo, but he does know how she feels about the supernatural. Forget about her accepting him for what he really is, she'd never even believe him in the first place. Or would she? When Jo confesses to him that she's been seeing visions of a dead girl, it seems anything's possible... A warrior, a demon, and the girl next door... Looking For Trouble Addy Corwin is a florist with an attitude. A bad attitude, or so her mama says, 'cause she's not looking for a man. Mama's wrong. Addy has looked. There's just not much to choose from in Hannah, her small Alabama hometown. Until Brand Dalvahni shows up, a supernaturally sexy, breathtakingly well-built hunk of a warrior from-well, not from around here, that's for sure. Mama thinks he might be European or maybe even a Yankee. Brand says he's from another dimension. Addy couldn't care less where he's from. He's gorgeous. Serious muscles. Disturbing green eyes. Brand really gets her going. Too bad he's a whack job. Says he's come to rescue her from a demon. Puh-lease. But right after Brand shows up, strange things start to happen. Dogs talk and reanimated corpses stalk the quite streets of Hannah. Her mortal enemy Meredith, otherwise known as the Death Starr, breaks out in a severe and inexplicable case of butt boils. Addy might not know what's going on, but she definitely wants a certain sexy demon hunter by her side when it all goes down... "A not-to-be-missed Southern-fried, bawdy, hilarious romp." -Beverly Barton, New York Times Bestselling Author "A demonically wicked good time." -Angie Fox In the lusty humidity of the Deep South, among the neon lights of Vegas, and the glitz of high-fashion, demon slayers are the new sexy... Hot! By Kathy Love At Hot! Magazine, the devil really does wear Prada. When the CEO is an actual demon and the mail room guys are undercover demon slayers, it's not beyond the realm of possibility for an up-and-coming photographer and a model possessed by much more than a sweet tooth to fall in love. What Slays In Vegas by Angie Fox When a sexy succubus comes up against a fearless demon slayer intent on killing her boss, a truly wild Vegas night turns into a quickie wedding. But in a city where anything goes, a demon slayer wedding a succubus is strictly forbidden. Which doesn't mean either is rushing to jump out of the marriage bed. The Bride Wore Demon Dust by Lexi George He's perfection in a tuxedo-more so out of it-and on a mission to protect his Alabama gal from the mysterious mayhem intent on her destruction. But the bride is a spunky steel magnolia with special powers of her own, determined to drop-kick evil forces across the state line and give her slayer a run for his money. Praise for Angie Fox "She has a genuine gift for creating dangerously hilarious drama." -RT Book Reviews Praise for Kathy Love "Fangs for the Memories will make you laugh until milk comes out of your nose." -MaryJanice Davidson Praise for Lexi George "A not-to-be-missed Southern-fried, bawdy, hilarious romp." -Beverly Barton on Demon Hunting in Dixie
Author: Kentucky Historical Society
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 360
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Book Description
Author: Kay Gregory
Publisher: ePublishing Works!
ISBN: 1947833111
Category : Fiction
Languages : en
Pages : 243
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Book Description
"Well-written and enjoyable love story." ~Romantic Times Man Marries Woman He Claims To Not Love in Married to a Stranger, a Contemporary Romance, by Kay Gregory --1991 and 1996, Vancouver, British Colombia, CanadaWhen-- Brand wakes up beside a beautiful stranger attempting to escape a marriage orchestrated by her wealthy parents, he agrees to marry her. After all, the only woman he ever loved is dead. Moving his new bride into his basement apartment in Vancouver, Brand is determined to make a go of it. But his guilt and her secrets force a change of plans. From the Publisher: The Reluctant Brides Series will be enjoyed by readers who appreciate traditional romance in unusual contemporary settings. Fans of Fern Britton, Caroline Roberts, T.A. Williams and Debbie Johnson will not want to miss this series. "Kay Gregory's writing and characterization always sparkles..." ~Affaire de Coeur "...crisp writing and a tense love story which softly echoes traditional romance." ~Romantic Times THE RELUCTANT BRIDES, in series order Married To Deceive Married Times Two Married To A Stranger OTHER TITLES by Kay Gregory A Woman of Experience A Woman of Impulse
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1030
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Book Description
Author: Maria Augustus-Dunn
Publisher: Simon and Schuster
ISBN: 1925520463
Category : History
Languages : en
Pages : 335
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Book Description
Serving the nation in uniform is a career choice. But have you ever wondered about the life of a partner of these brave men and women? Married Quarter is a light-hearted glimpse into the world of the service family, through deployments, postings, illnesses and into retirement. 21 years, 9 postings, 2 deployments, 15 jobs, 1 brain tumour You will laugh and cry as Maria Augustus-Dunn tells you her story: from the perils of dining-in nights to meeting the King of Cambodia; from her disastrous attempt at making a cheesecake to seeing her husband off for a 12-month deployment; from arriving in Townsville in the middle of a cyclone to breaking down on the side of a mountain in Tasmania with a caravan in tow. Married Quarter takes you on a 21-year journey of the highs and lows of life as the spouse of a serving soldier. This book is dedicated to the thousands of unsung heroes — the military spouses of Australia. A portion of the proceeds from this book will be donated to Legacy.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 618
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