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Author:
Publisher: Emerald Group Publishing
ISBN: 1845449045
Category : Consumer behavior
Languages : en
Pages : 77
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Book Description
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Author:
Publisher: Emerald Group Publishing
ISBN: 1845449045
Category : Consumer behavior
Languages : en
Pages : 77
Get Book Here
Book Description
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Author: Suki, Norazah Mohd
Publisher: IGI Global
ISBN: 1799830438
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.
Author: Rodrigues, Paula
Publisher: IGI Global
ISBN: 179984370X
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Author: Alcántara-Pilar, Juan Miguel
Publisher: IGI Global
ISBN: 1466682639
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: Azura Othman
Publisher: Springer
ISBN: 1137531592
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This book offers an alternative framework for macroeconomic policy in Malaysia, derived from the universal principles of social justice espoused in the objectives of the Shariah. It attempts to holistically analyze issues related to public finance, which has been criticized for lack of transparency and justice in wealth distribution. This book explores these criticisms and discusses the principles of Islamic finance that may be applied to macroeconomic policymaking to create a better economy overall. It presents a case for a flat tax system, to make the economy more resilient to shocks, and financing methods that limit interest-rate-based debt contracts and allow greater risk sharing among the market participants on a broad scale. Using both qualitative and quantitative methods, this book models the Malaysian economy based on policies that apply the fundamental Islamic finance principle of risk sharing to demonstrate its benefits in spurring growth, promoting distributive justice, rendering the economy more stable, strengthening the potency of monetary policy, enhancing fiscal governance, and improving financial inclusion. The book will be of interest to students, policymakers, financial institutions, researchers, ministries of finance, central banks, securities commissions, and anyone interested in alternative economic paradigms.
Author: Anindito Subagyo
Publisher: European Alliance for Innovation
ISBN: 1631901796
Category : Social Science
Languages : en
Pages : 727
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Book Description
We are delighted to introduce the proceedings of the first edition of the Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification. This Workshop has brought researchers, developers and practitioners around the world who are leveraging and developing the education, media learning and scientific technology. We strongly believe that this Joint Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification provides a good forum for all researcher, developers and practitioners to discuss all scientific and technological aspects that are relevant to Digital Society. We also expect that the future Workshop will be as successful and stimulating, as indicated by the contributions presented in this volume.
Author: Daryono
Publisher: Springer Nature
ISBN: 9464632909
Category : Social Science
Languages : en
Pages : 234
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Book Description
This is an open access book. Technology is changing everything. As digitization, advanced analytics, and artificial intelligence (AI) sweep across industries and geographies, they aren’t just reshaping the competitive landscape; they’re redefining the organizational imperative: adapt or die. Wait and see is not an option; it’s a death sentence. Today the world is changing rapidly. This has created a sense of urgency to embrace this change for the sustainability of both individual and corporate existence. The name of this future world on the brink of change and transformation is VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). Current phenomena include the rise of artificial intelligence, which can impact education and workforces, fast-paced businesses, and other advances that create VUCA. Understanding the VUCA world, adapting to it, and focusing on the opportunities rather than the challenges it brings are the basis of sustainability. To increase or maintain the level of development of the countries, and increasing technological advancement, the world is concurrently facing political instability, deteriorating environmental conditions, poverty, and an imbalance in the distribution of wealth. Although the VUCA era seems to lead to a pessimistic situation, giving up is not wise. The world will continue to move, but humans will always be able to adjust. The key lies in the individual’s willingness to keep learning and trying. In this case, three things that need to be built are goals, processes, and support. The goal or goal itself is an orientation that needs to be the basis for action. This issue becomes fascinating to discuss from various perspectives and see how we could utilize & empower technology to mitigate the risks. To empower the use of technology from Humanities, Business & Political Perspectives in the VUCA Era, the Faculty of Law, Social and Political Sciences (FHISIP) of the Universitas Terbuka took the initiative to organize an international seminar with the theme “Empowering Technology: Humanities, Business & Political Perspectives in VUCA Era”
Author: Dixit, Shailja
Publisher: IGI Global
ISBN: 1466699221
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
