Marketplace behaviour of Malaysian consumers PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketplace behaviour of Malaysian consumers PDF full book. Access full book title Marketplace behaviour of Malaysian consumers by . Download full books in PDF and EPUB format.
Author:
Publisher: Emerald Group Publishing
ISBN: 1845449045
Category : Consumer behavior
Languages : en
Pages : 77
Get Book Here
Book Description
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Author:
Publisher: Emerald Group Publishing
ISBN: 1845449045
Category : Consumer behavior
Languages : en
Pages : 77
Get Book Here
Book Description
Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at effects of gender on purchase decisions. The two final papers look at the influence of the family structure on purchase decisions and the ways in which Malaysian customers articulate their dissatisfaction. A useful adjunct for anyone looking to market in this region.
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Nelson Oly Ndubisi
Publisher:
ISBN:
Category : Management
Languages : en
Pages : 77
Get Book Here
Book Description
Author: Asif Khurshid
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 284
Get Book Here
Book Description
Since the evolution of human being from caves to the modern era of faster innovation, the consumption remains constant, but the trend and predictors of consumption have been noticed as a drastic and ever changing phenomena. Due to this volatile and ever evolving demand for consuming any product, it is of dire concern for companies to predict the factors influencing echo boomers' behaviour ahead of its occurrence. Today, it has been challenging for business entities to explore about fickle behaviour of young consumers. Those who fail to go along with this challenge often collapse and eliminate from the screen of cut throat competition. Taking into account technological and communication breakthrough, the coin of globalization has been replaced with the newly emerged concept of Glocalization. It refers to a concept describing individual, product or service that reflects not only global standard but also local one. In this regard, multinational companies strive to monitor local demands in alien markets for their potential consumers. Malaysia is one of those developed countries, whose economy is bombarded with foreign outlets. However, not to forget that majority of Malaysian population is comprised of young generation with high tendency of consumption. Although research on culture and sub cultural norms have been conducted thoroughly to investigate relation to consumer behaviour, yet factors to modify this behaviour has received only slight attention in the marketing literature. However, this study focuses on variety of variables who predict the behaviour of young consumers of Malaysia. Theory of Planned Behaviour (TPB) is thought as one of the best theories to predict any behaviour. Due to versatile implication of Theory of Planned Behaviour, it has been chosen as underpinning theory for this research. Based on the theory, the three independent variables namely Money Attitudes, Socialization and Perceived Behavioural Control (PBC) have been rigorously studied and carefully gone through the literature, which has given variety of perspectives of these variables in different parts of the world. The mentioned variables have been explored while considering Intentions as a mediating variable and finally, the direct and indirect effect of these IVs on Consumption Behaviour. Data has been collected from Malaysian Young Consumers from different states and coded in SPSS for further analysis. Initially factor analysis has been conducted for items from all the variables, as items were adopted/adapted from different cultures. Once factor analysis done, reliability has been checked. Finally, Structural Equation Modeling has been used to conclude the best-fit model. The best-fit model shows that Money Attitudes and Socialization affects Consumption Behaviour after double mediation of Perceived Behavioural Control (PBC) and Intentions. In addition to this, it is clearly indicated that there is no difference of Consumption Behaviour between male and female. Working Young Malaysians and Malaysian Young Consumers who are students have shown the same Consumption Behaviour. However, Malay, Chinese and Indians have shown distinct Consumption Behaviour. The mentioned results lead towards the finding that Money Attitudes and Socialization plays a significant role in shaping up the Consumption Behaviour of Malaysian Young Consumers. The findings of this study are food for thought for academicians who can see that how variety of variables play strong role in giving dimension to the Consumption Behaviour of Malaysian Young Consumers. Additionally, marketers and industrialists can also get full benefit from the research by strategizing their advertising campaigns, marketing of their products and in the design and presentation of their goods and services.
Author: Rosemina Jusof
Publisher:
ISBN:
Category : Food consumption
Languages : en
Pages : 158
Get Book Here
Book Description
Author: Md. Nor Othman
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages :
Get Book Here
Book Description
Author: Yaty Sulaiman
Publisher:
ISBN: 9789670031224
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Kok Wai
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.
Author: Zariyah Ibrahim M. Zein
Publisher:
ISBN:
Category : Green marketing
Languages : en
Pages : 210
Get Book Here
Book Description
Green marketing has become an area of great importance, especially in the context of Malaysia. As Malaysia seeks to establish a balance between development and conservation, it is of utmost importance for research on consumer's behaviour to done. Hence, this research attempts to explore the Malaysian consumers purchase behaviour towards green products. With the use of the plethora of literature that currently exists, a theoretical framework was constructed in order to meet the objectives of the study. For this empirical study primary data was collected with the use of a self administered questionnaire. With the use of 231 questionnaires from Malaysian respondents, analysis was conducted using both stage Statistical Package for Social Sciences (SPSS) And Analysis of Moment Structure AMOS. At the beginning SPSS was used to conduct the Descriptive analysis and later on the exploratory factor analysis (EFA) was done. At the second stage Confimatory factor analysis and structural equation modelling was done using AMOS. The findings of the study have inducted that a significant positive relationship exists between Malaysian customers' green knowledge and their purchase intention and behaviour. It was also noted that when it comes to consumers' green attitude towards their purchase intention as well as their behaviour a significant relationship is evident. It was made clear that consumer's willingness to pay had a significant negative effect on their purchase intention. When it comes to green advertisement it was found that consumers purchase intention didn't have a significant positive relationship with green advertisement. Additionally consumers green purchase intention and their behaviour was found to have a significant positive relationship.
Author: Lai Fatt Sian
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
The study of consumer behaviour has attracted much attention from researchers. Models have been postulated and re-postulated in many attempts to explain the decision process of consumers as it changes over time and space, as well as in different environments such as culture, race and religion. The growing interest in investigating the relation between psychographics and consumer behaviours with regard to their purchase preferences has helped marketers in segmenting the market more accurately so as to ensure certainty of profitability. This is especially relevant in the modern market where 'crossing culture' (Davies and Fitchett, 2004, p.315) and acculturation, as well as the process of cultural integration, are common as a result of many factors such as travelling both for leisure and business, emigration and re-location, etc. Nevertheless, these studies have mainly focussed on a single community or ethnic group. This current study differs in that it attempts to compare two ethnic groups of diverse culture and religious background, i.e. the Malays and the Chinese, within a single Malaysian community. The political and social environments in Malaysia make the current study unique in that the Malays receive financial aids and incentives from the ruling Malay-dominant government while the Chinese have little or no assistance at all. Therefore, apart from looking at the psychographical aspects of consumption habit, the current study also includes source of income as a variable factor in comparing the presumed differences in spending between the two ethnic groups - the Malays receive extensive financial aids and benefits from the ruling government while the Chinese work hard and save as much as possible to ensure a better future. The current study focuses on University Technologi Mara (UiTM) and University Tunku Abdul Rahman (UTAR) because of their respective racial composition of Malay and Chinese youths. The findings in this study elucidate that there seems to be no apparent difference in spending behaviour between the Malays and the Chinese despite their cultural and religious differences. This could be the result of the many years of co-existence and the influence of global media and culture on both the Malay and Chinese youths. The current study also does not find any strong basis in supporting the perception that the Chinese would be more frugal in their spending because of unfavourable economic support for them in the country. On the contrary, the study shows that the Chinese are indeed financially wealthier than the Malays because of their life-long culture of prudence in savings. Another reason for this could be the failure of the government's New Economic Policy in addressing the economic needs of the masses of the Malay population. Rather, the policy only favoured the selected few with strong political link or clout. This study also shows that there are significant differences in the spendingbehaviour between the genders. This study also highlights the differences in spending behaviour of the cluster groups with their respective attached inherent value-traits. The study also reveals that the Malays are no longer the homogenous group as previously thought. Rather they indicate distinct differences in their spending behaviour. It is hoped that in future, wider and in-depth studies can be conducted to further examine the consumption behaviour of races according to their value-traits.
