Marketing-Wörterbuch / Marketing Dictionary PDF Download
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Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 3110815648
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter
ISBN: 3110815648
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
For each headword, the dictionary provides the common translation equivalent, along with a brief definition and/or explanation.
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110857243
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
Author:
Publisher:
ISBN: 9787506214476
Category : Marketing
Languages : en
Pages : 269
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Book Description
Author: HERBST
Publisher: Springer Science & Business Media
ISBN: 1461261236
Category : Science
Languages : en
Pages : 1136
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Book Description
Die Arbeit an den drei Banden dieses Worterbuches wurde 1932 in London begonnen und ist in standiger Fortsetzung auf denjetzt vorliegenden Stand gebracht worden. In seinem Aufbau und in der besonderen An ordnung des Stoffes erstrebt das Werk, einem doppelten Zweck zu dienen: Besonders leichtes und schnelles Auffinden eines Stichwortes in moglichst vielen "fertig vorbereite ten" Verbindungen und moglichst wirksamer AusschluJ3 von Obersetzungsfehlern, besonders wenn zwischen mehrfachen Be deutungen desselben Stichwortes gewiihlt werden muJ3. 1m Verfolg dieser Ziele ist das Werk im wahrsten Sinne aus der Praxis entstanden. Dementsprechend ist es auch fUr die Praxis als Nachschlagewerk ffir den Alltagsgebrauch bestimmt. An seiner Schaffung haben Men schen des Berufs- und Geschilfts1ebens mit praktischen Erfahrungen mitgewirkt. Der Entwicklung der drei Sprachen folgend, wurde der Text durch Aufnahme neuer Fachausdriicke und Wendungen bedeutend erweitert und auf den neuesten Stand gebracht. Hierbei wurden auch die im Bereich der internationalen Organisationen - insbesondere der Europl\ischen Gemeinschaften - entwickelten und ge brauchlichen Ausdriicke und Begriffe miteinbezogen. Zug, Schweiz, Januar 1979
Author: Vittorio Ferretti
Publisher: Springer Science & Business Media
ISBN: 3642980902
Category : Technology & Engineering
Languages : en
Pages : 1120
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Book Description
Since the first edition was published, new technologies have come up, especially in the area of convergence of Computing and Communications, accompanied by a lot of new technical terms. This second expanded and updated edition has been worked out to cope with this situation. The number of entries has been incremented by 35%. With about 159,000 entries, this dictionary offers a valuable guide to navigate through the entanglement of German and English terminology. The lexicographic concept (indication of the subject field for every term, short definitions, references to synonyms, antonyms, general and derivative terms) has been maintained, as well as the tabular layout.
Author: Robert W. Bly
Publisher:
ISBN: 9781518363795
Category : Marketing
Languages : en
Pages :
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Book Description
Author: Azaz Motiwala
Publisher: Lulu.com
ISBN: 1435705122
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author: Josef Gänsheimer
Publisher: John Wiley & Sons
ISBN: 3527613579
Category : Science
Languages : en
Pages : 459
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Book Description
It was often felt as a shortcoming that there was no dictionary of lubrication engineering English-German and German-English on the market, since many terms of tribology are not contained in standard or technical dictionaries. The field of lubrication engineering is multidisciplinary, it overlaps with many sciences such as chemistry, physics and mechanical engineering. Therefore, relevant terms from these sciences have been included as well as terms from the field of applied economics. This publication fills the gap and is inevitable for everyday's work!
Author: Prakash Mathur
Publisher: Gyan Publishing House
ISBN: 9788182052222
Category : Marketing
Languages : en
Pages : 366
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Book Description
The present publication is an up-to-date, authentic and comprehensive dictionary of marketing, which recognises that marketing is a field in its own right, and with its own language, and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear, concise, and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals, students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common, specialised and latest terms in marketing and allied fields.
Author: Nathan Bailey
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 1650
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Book Description
