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Author: Judith Sherven
Publisher: Morgan James Publishing
ISBN: 1600377866
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author: Judith Sherven
Publisher: Morgan James Publishing
ISBN: 1600377866
Category : Business & Economics
Languages : en
Pages : 215
Get Book Here
Book Description
“This book will radically boost your sales. Feeling good about yourself afterwards will just be a nice side effect” (Mark Joyner, author of The Irresistible Offer). This book is about marketing. But more important, this is a book about you, the soft sell marketer—and your desire to market and sell your products and services, online or off, without compromising your personal or professional values. In short, it’s about putting your heart into marketing. Based on the principle that selling is spiritual service, this book validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships. For those who want to focus on integrity, avoid deceptive or hard-sell tactics, and maintain a balance between commerce and conscience, it will inspire the imagination—setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author: Javier Sanchez Lamelas
Publisher: Lid Publishing
ISBN: 9781910649862
Category : Marketing
Languages : en
Pages : 0
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Book Description
Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
Author: Hubert Joly
Publisher: Harvard Business Press
ISBN: 1647820391
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Author: Barry Feig
Publisher: Amacom Books
ISBN: 9780814403556
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
An intriguing look at the entire marketing process, in which readers learn how to build emotion into every phase of the marketing plan - from product development to positioning to packaging to advertising. The text introduces the author's successful technique, called share-of-heart marketing.
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470285265
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.
Author: Ben Gioia
Publisher: Marketing with a Heart
ISBN: 9780692316764
Category :
Languages : en
Pages : 146
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Book Description
"Marketing With A Heart is a key addition to your favorite books as it will make immediate and powerful changes in every aspect of the way you communicate and operate your business...and your life. It's a motivational read that inspires and Ben Gioia shifts your thinking and proves that you can truly make money while making a difference. Even better, the more money you make, the more people you can serve."-Tracy Repchuk International Bestselling Author & World Renowned Speaker"Get Instant Online Impact with a Fully Branded End to End Website Presence in Under 60 Days"Marketing With A Heart is the most practical, proven approach to marketing, selling, and service.Because most businesses have only one value that's the driving force behind everything they do: profit. Now, profit is critical to business success. But profit as a value-by itself-is unsustainable for everyone involved (the customers, the business, partners, stakeholders, affiliates), for the environment, for long term success, and for your happiness and fulfillment. Because when you win, someone else has to lose.That's why Marketing With A Heart(tm) take a principle based approach to business and redefines the "bottom line".People. Purpose. Profit. It's a win-win-win.Because the best way for businesses to make real impact in the world (and real profits) is to transform how they do marketing and selling...by cultivating trust, delivering value, and developing relationships.***What You Will Learn In This Book***PEOPLEMarketing is how you can change lives with your message. This is why the right kind of marketing is critical to your success. You'll discover perspectives and approaches to high integrity marketing, selling, and influence that are simple, powerful, and you can use right now.PURPOSEIt's the "why" that fuels your passion and your mission. It's the strategy for making your dreams into reality. It's how you balance your long-term vision with day-to-day action so you can inspire, persuade, and transform lives.PROFIT While your message will change one life, your marketing can change thousands, if not millions of lives. You'll learn simple principles to communicate more persuasively, be more profitable, help more people, and inspire others through your message, work, and example.PRINCIPLESPrinciples are the foundation of Marketing With A Heart(tm). When your principles are based on win-win, you are able to make you business truly sustainable, more profitable, and successful. because your choices impact everyone involved inside and outside of the workplace.IT'S THE NEW AND BETTER WAY TO DO BUSINESS "Old school" marketing is what you do TO people: pressure, fear, manipulation, lies, false hope, sales tactics, and hard closes. (Think of the "stereotypical" used car salesperson or a late night infomercial.) Marketing With A Heart(tm) is what you do FOR people: educating, adding value, creating trust, developing relationships, and changing lives. Marketing With A Heart(tm) is a revolutionary philosophy and successful business strategy because it provides a personal approach to making money while making a difference.OUTCOMES* Yes you can be profitable and successful, by building trust based relationships and adding value, not through fear and manipulation.* Yes your message can reach the right people (in the right language), so you can create greater income, influence, and impact. * Yes you can run your business in a way that's aligned with your principles, so you can so you can have more fun, help more people, and be more fulfilled.Marketing With A Heart is not only a book. It's a system, strategy, and philosophy that puts an end to unsustainable approaches to marketing, selling, and making money. It offers a new bottom line for business-people, purpose, and profit-which creates sustainable, long-term success and personal fulfillment.
Author: Ben Gioia
Publisher:
ISBN: 9780692761854
Category :
Languages : en
Pages : 146
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Book Description
* What To Expect and How To Use This Book *By reading this book, you're going to learn how to be a more influential leader and communicator.As you immerse yourself in the coming chapters, keep in mind that what you're about to learn serves a dual purpose:1. You're going to learn concepts, perspectives, and strategies that you can apply to your business, today; and2. These will expand into many other aspects of your business and your life, helping you to communicate more effectively, be a better leader, make a bigger impact, and live the life you want.This isn't like any other book you've read.* It's saturated with takeaways (that can be applied by most people in most industries).* It's based on timeless principles that have been used by masters, orators, writers, and leaders throughout history and are continuing into the future.* Although it's a nonfiction book, it's written in a more conversational, narrative way. It's chock full of stories, imagery, anecdotes, provocative questions, case studies, and opportunities to pause, reflect, and learn.This will make the ideas and concepts tangible... to make the learning stick... to become part of your "muscle memory" so you can use it again and again.Heads up!As you're already well aware, no amount of reading or memorizing will make you successful. It is the understanding and application of knowledge and wisdom which makes it all happen. So I invite you take some time to really be here and be present. Shut the door, put the phone in airplane mode, and get comfy. Have a notebook handy, get some sticky notes, write in the margins, share your thoughts on the occasional "Your Thoughts Here" pages, and dictate your thoughts into your phone...... as I tell you a little story... ... about Influence With A Heart(tm).
Author: Minna Salmesvuo
Publisher:
ISBN: 9781519074089
Category :
Languages : en
Pages : 106
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Book Description
Ready to make social media marketing work for your business?Frustrated with lack of results with your social media marketing efforts?Need some ideas on how to differentiate your business from everyone else in your field?Find your business's true competitive edge and learn how to build your social media marketing strategy to attract a loyal following on social media who love what you do and buy from you!The journey of heart-centered, authentic marketing begins with finding the authentic core message of your brand or business and then building social media marketing strategy for lead generation and sales around this message.The right core message connects and builds trust with your potential clients and customers who share your values and believe in what you stand for - your tribe! Without building this this relationship and trust first, it is practically impossible to build a loyal following or turn leads into sales.This approach shifts the whole focus of marketing. It is no longer about just selling but making a positive difference in the world around us through building goodwill, relationships and offering solutions and service. It is no longer about the number of the followers but the quality of those followers and the quality of the relationship you have with those followers that matters when growing your business on social media.
Author: Marianne Carlson
Publisher:
ISBN: 9780615671178
Category :
Languages : en
Pages : 196
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Book Description
You've heard it said that when you do something good for someone else, it will come back to you tenfold. That's a marketing strategy that has worked for many of the world's most successful companies. And now, it can work for you! Ten-Fold Marketing tells the inspiring stories of successful business leaders across America who attribute their successes, at least in part, to the generosity they've shown throughout their communities and beyond. Written with America's entrepreneur in mind, this book will teach you how to put the Ten-Fold Marketing strategy to work for you, your business, and your community.
Author: Shane Mcleay
Publisher: Createspace Independent Publishing Platform
ISBN: 9781984140777
Category :
Languages : en
Pages : 158
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Book Description
Birthed from the frustration of seeing business owners lost in the maze of countless marketing options and trying to speak to everyone and actually reaching no one, Shane McLeay saw a need to remind business owners, managers and entrepreneurs the art of speaking to the heart. The heart is that place where dreams are nurtured, hopes are birthed and priceless treasures are stored. Learning to speak to the heart and to engage on a heart level is intelligent, it is effective and it is the very essence of what binds and unites humanity at the very core. So why shouldn't these philosophies be used to help individuals build their hopes and dreams through marketing and then with their prosperity give back. Speak to the heart, capture the heart and see the fruits come forth.
