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Marketing Tourism Destinations

Marketing Tourism Destinations PDF Author: Ernie Heath
Publisher: John Wiley & Sons
ISBN: 0471540676
Category : Business & Economics
Languages : en
Pages : 244

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Book Description
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.