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Author: Jim Wild
Publisher: Jessica Kingsley Publishers
ISBN: 0857007424
Category : Family & Relationships
Languages : en
Pages : 226
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Book Description
Children deserve to live a life that is safe from exploitation and harm, but are we failing in our duty to protect them? Childhood today is big business - it is impossible for any child growing up to avoid pervasive and intense marketing from companies. Whether it be for fatty foods resulting in childhood obesity, expensive franchised toys which encourage tension within families and stigma among friends, or 'pornified' role models who pervert children's ideas of sexuality, research clearly shows that commercial pressures are having a direct impact on children's psychological development and health. This book draws together a series of hard-hitting articles contributed by key thinkers on child welfare and child psychology including Oliver James, Susie Orbach and Gail Dines. Together they identify new and emerging forms of child exploitation, and editor Jim Wild constructs a powerful argument for why current child protection procedures designed to protect children from abuse are no longer adequate. Outspoken and challenging, this book invites us to consider our responsibility for preventing the harm children are experiencing, and is required reading for anyone concerned with the welfare of children.
Author: Jim Wild
Publisher: Jessica Kingsley Publishers
ISBN: 0857007424
Category : Family & Relationships
Languages : en
Pages : 226
Get Book Here
Book Description
Children deserve to live a life that is safe from exploitation and harm, but are we failing in our duty to protect them? Childhood today is big business - it is impossible for any child growing up to avoid pervasive and intense marketing from companies. Whether it be for fatty foods resulting in childhood obesity, expensive franchised toys which encourage tension within families and stigma among friends, or 'pornified' role models who pervert children's ideas of sexuality, research clearly shows that commercial pressures are having a direct impact on children's psychological development and health. This book draws together a series of hard-hitting articles contributed by key thinkers on child welfare and child psychology including Oliver James, Susie Orbach and Gail Dines. Together they identify new and emerging forms of child exploitation, and editor Jim Wild constructs a powerful argument for why current child protection procedures designed to protect children from abuse are no longer adequate. Outspoken and challenging, this book invites us to consider our responsibility for preventing the harm children are experiencing, and is required reading for anyone concerned with the welfare of children.
Author: JOBBER, DAVID/E
Publisher: McGraw Hill
ISBN: 0077174151
Category : Business & Economics
Languages : en
Pages : 845
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Book Description
EBOOK: Principles and Practice of Marketing
Author: David Jobber
Publisher: McGraw Hill
ISBN: 1526847248
Category : Business & Economics
Languages : en
Pages : 864
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Book Description
EBOOK: Principles and Practice of Marketing, 9e
Author: Nolwenn Mingant
Publisher: Bloomsbury Publishing
ISBN: 1838715770
Category : Performing Arts
Languages : en
Pages : 347
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Book Description
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Author: Nicholas Freudenberg
Publisher: Oxford University Press
ISBN: 0199937206
Category : Medical
Languages : en
Pages : 346
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Book Description
Decisions made by the food, tobacco, alcohol, pharmaceutical, gun, and automobile industries have a greater impact on today's health than the decisions of scientists and policymakers. As the collective influence of corporations has grown, governments around the world have stepped back from their responsibility to protect public health by privatizing key services, weakening regulations, and cutting funding for consumer and environmental protection. Today's corporations are increasingly free to make decisions that benefit their bottom line at the expense of public health. Lethal but Legal examines how corporations have impacted -- and plagued -- public health over the last century, first in industrialized countries and now in developing regions. It is both a current history of corporations' antagonism towards health and an analysis of the emerging movements that are challenging these industries' dangerous practices. The reforms outlined here aim to strike a healthier balance between large companies' right to make a profit and governments' responsibility to protect their populations. While other books have addressed parts of this story, Lethal but Legal is the first to connect the dots between unhealthy products, business-dominated politics, and the growing burdens of disease and health care costs. By identifying the common causes of all these problems, then situating them in the context of other health challenges that societies have overcome in the past, this book provides readers with the insights they need to take practical and effective action to restore consumers' right to health.
Author: Masaaki (Mike) Kotabe
Publisher: John Wiley & Sons
ISBN: 111988876X
Category : Business & Economics
Languages : en
Pages : 802
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Book Description
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Author: William Perreault
Publisher: McGraw Hill
ISBN: 0077173554
Category : Business & Economics
Languages : en
Pages : 783
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Book Description
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Author: Ben Chu
Publisher: Weidenfeld & Nicolson
ISBN: 0297868462
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
'Chu's smart, iconoclastic portrait dismantles seven misconceptions' [NEW STATESMEN] about modern China and offers a corrective to Western assumptions. THE CHINESE ARE THE MOST HARDWORKING PEOPLE ON EARTH... so why are the younger generation derided as spoiled and lazy? CHINESE PEOPLE DON'T CARE ABOUT POLITICAL FREEDOM... so why is the country's internet exploding with anti-regime dissent? CHINA WILL ONE DAY RULE THE WORLD... so why do the country's political leaders feel so insecure? Perhaps it is time to stop engaging in a centuries-old game of Chinese whispers in which the facts have become more and more distorted in the telling. Ben Chu examines the myths that have come to dominate our view of the world's most populous nation, forcing us to question everything we thought we knew about it. The result is a penetrating, surprising and provocative insight into China today.
Author: Niklas Schaffmeister
Publisher: Springer
ISBN: 3319194828
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Author: Christiane Prange
Publisher: Springer
ISBN: 3319291394
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
