Marketing the Church PDF Download
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Author: George Barna
Publisher: NavPress Publishing Group
ISBN: 9780891092506
Category : Religion
Languages : en
Pages : 184
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Book Description
Author: George Barna
Publisher: NavPress Publishing Group
ISBN: 9780891092506
Category : Religion
Languages : en
Pages : 184
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Book Description
Author: Philip D. Kenneson
Publisher:
ISBN: 9780687010448
Category : Church marketing
Languages : en
Pages : 0
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Book Description
Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: "We believe that our church determines its identity and mission through the tactics of marketing strategies". Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors "expose the theological presuppositions that inform the marketing project...and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ". The authors propose an alternative, constructive account of the church's mission and purpose that is "not based on an exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs". The cross and resurrection challenge the world's understanding of what our needs should be.
Author: Douglas D. Webster
Publisher: Wipf and Stock Publishers
ISBN: 1725226405
Category : Religion
Languages : en
Pages : 164
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Book Description
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Author: Gary E. Gilley
Publisher: Allegiance Press, Incorporated
ISBN: 9781591600497
Category : Church
Languages : en
Pages : 0
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Book Description
With many evangelical churches being subscribed to pragmatic rather than scriptural patterns for worship this book calls for the Church to return to its scriptural roots.
Author: Thomas E. Woods
Publisher: Lexington Books
ISBN: 9780739110362
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Filling a lapse in the debate on the role of religious thought in economic theory, The Church and the Market: A Catholic Defense of the Free Economy, informed by the history of Catholic economic thought, shows that the long-seen contradiction between Catholic faith and support for the market economy does not exist.
Author: Robert E Stevens
Publisher: Routledge
ISBN: 1135792526
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Author: Phil Bowdle
Publisher: Independently Published
ISBN: 9781792064562
Category :
Languages : en
Pages : 265
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Book Description
"I read Phil's book, Rethink Communication, and it's excellent. I picked up several nuggets of wisdom for myself, and highly recommend it to anyone looking for practical ways to improve their communication. "-John Maxwell The church doesn't have a message problem. The church is facing a message delivery problem. The old communication playbook no longer works. What worked before isn't working anymore. It's time to rethink communication and leverage the greatest opportunities we've ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church-and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget. Communication has been overlooked for far too long in the church. It's time for that to change. It's time to rethink communication for the church.
Author: Zondervan,
Publisher: Zondervan
ISBN: 0310872154
Category : Religion
Languages : en
Pages : 308
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Book Description
What exactly is the Church Growth movement? This timely volume in the Counterpoints series addresses the history of the movement that has become such an enormous shaping force on the Western church today, and it explores--in a roundtable forum of leading voices--five main perspectives on the classic Church Growth movement: Effective Evangelism View - presented by Elmer Towns Gospel in Our Culture View - presented by Craig Van Gelder Centrist View - presented by Charles Van Engen Reformist View - presented by Gailyn Van Rheenan Renewal View - presented by Howard Snyder Each view is first presented by its proponent, then critiqued by the co-contributors. The interactive and fair-minded format allows the reader to consider the strengths and weaknesses of each view and draw informed, personal conclusions. Evaluating the Church Growth Movement concludes with reflections by three seasoned pastors who have grappled with the practical implications of Church Growth. The Counterpoints series presents a comparison and critique of scholarly views on topics important to Christians that are both fair-minded and respectful of the biblical text. Each volume is a one-stop reference that allows readers to evaluate the different positions on a specific issue and form their own, educated opinion.
Author: Dan Kimball
Publisher: Zondervan
ISBN: 0310245907
Category : Family & Relationships
Languages : en
Pages : 275
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Book Description
Kimball provides an overview of the six most common objections emerging generations have with church and Christianity along with the biblical answers to these objections and examples of how churches are facing this challenge.
Author: Rich Birch
Publisher: Createspace Independent Publishing Platform
ISBN: 9781984276278
Category :
Languages : en
Pages : 206
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Book Description
Are you ready to see your church impact more people than you have ever before? Are you tired of church leadership books that are long on theory but short on practical help? Have you wanted to reach more people in your community but you weren''t sure where to start? Are you worried that your church isn''t reaching its full potential? "Church Growth Flywheel : 5 Practical Systems To Drive Growth at Your Church" is full of helpful insights to help your church reach more people starting today! Bestselling author, Rich Birch, has pulled together his own hard-fought experience leading within one of the fastest growing churches in the country as well as over 200 interviews with church leaders from prevailing churches. What Church Leaders are Saying About Church Growth Flywheel: "Rich is right again. Momentum is hard to catch, easy to lose, and most important. If Flywheel has any importance, it has loads of importance. Don''t miss this book!" - Clay Scroggins, Lead Pastor, North Point Community Church "Rich Birch has knocked it out of the park with Church Growth Flywheel. His new book is full of practical helps for church leaders looking to reach more people in their communities. Rich cuts through the theory and offers solid advice and guidance that you can put into action right away." - Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, Georgia "Rich Birch has been reading my mind! After reading the first 15 pages, I made this book mandatory reading for my entire staff." - Hal Seed, Chief Mentor at PastorMentor.com and Founding Pastor of New Song Community Church "What an incredible book! Rich has a unique way of sharing real and relevant practices from his experience and conversations that will no doubt be a game changer for you and your church community. Church Growth Flywheel is a gift to church leaders filled with practical yet challenging steps to help initiate growth and change within your community. And what church leader doesn''t want to see more lives changed by Christ!" - Sonja Waltman, Executive Director of Ministries at LCBC Church "Rich brings a wealth of passion, knowledge and experience to the subject of church growth. He presents a treasure trove of best practices and learnings around engaging people in your city with the message of Christ. Church Growth Flywheel is full practical steps that you can actually start doing and growing in your church, today. I''m so grateful for Rich''s voice on this subject and I think you will be too." - Carey Nieuwhof, Founding & Teaching Pastor, Connexus Church "I''ve followed Rich Birch for many years as he has had a front row seat to some of the fastest-growing churches in North America. That''s why I got excited when I heard he was releasing a book with some of what he has learned. You will be energized, informed, inspired, and equipped after reading Church Growth Flywheel." - Tim Stevens, Vice President of Consulting, Vanderbloemen Search Group "Insanely practical... super simple... and absolutely essential! Rich Birch has captured the disciplines and behaviors that will allow your church to experience growth that enables you to thrive. Buy one for every member of your team and read it together!" - Jenni Catron, Founder/CEO The 4Sight Group and author of The 4 Dimensions of Extraordinary Leadership "Most pastors I meet are frustrated since they are trying tons of tactics for growth, but not seeing any results. It isn''t good enough to just go out and just do 100 things. Rich''s system is what they are lacking. For sustained growth, you need an end to end process that''s strategic and easy to follow. This book gives you the entire blueprint in one shot."- Kenny Jahng, Founder, Church Butler Social Media LOOK INSIDE for more endorsements!
