Marketing Techniques and the Mass Transit System PDF Download
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Author: National Urban League
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 126
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Book Description
Author: National Urban League
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 126
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Book Description
Author: National Urban League
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 136
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: National Urban League
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
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Book Description
Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author: Multisystems, inc
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 976
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Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 138
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Book Description
Author:
Publisher: Transportation Research Board National Academy of Sciences
ISBN: 9780309066020
Category : Local transit
Languages : en
Pages : 182
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Book Description
